Rotation (album)

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CIWWAF-Rotation Albumcover.png
Studio album by Cute Is What We Aim For
Released June 24, 2008
Genre Power pop, pop punk
Label Fueled by Ramen
Producer John Feldmann
Cute Is What We Aim For chronology
The Same Old Blood Rush with a New Touch
Singles from Rotation
  1. "Practice Makes Perfect"
    Released: May 6, 2008
  2. "Navigate Me"
    Released: December 15, 2008
  3. "The Lock Down Denial"
    Released: April 13, 2009
  4. "Doctor"
    Released: April 21, 2009

Rotation is the second studio album by pop punk band Cute Is What We Aim For, released on June 24, 2008.


Recording took place at Foxy Studios in Los Angeles, California with producer John Feldmann. Matt Appleton and Kyle Moorman engineered the sessions. On the recordings, Feldman performed additional vocals, string arrangement, keyboards and percussion, while Appleton performed additional vocals, horns and keyboards. In addition, gang vocals were done by Hacikyan, Melillo, Czum, Feldmann, Kyle Moorman, Appleton, Chris Dauray, and Dave Taylor. "Time" featured additional instrumentation from several people: Appleton (oboe and flute), Julian Feldmann (additional vocals), Dauray (alto sax) and Jess Neilson (clarinet and bass clarinet). Feldmann mixed the recordings while Joe Gastwirt mastered them.[1]


All of the music was written by Cute Is What We Aim For and Feldmann, except "Practice Makes Perfect", "Loser", "Safe Ride", "Marriage to Millions" and "Miss Sobriety", which were written solely by the band. Hacikyan wrote all of the lyrics.[1]


The first single from the album is "Practice Makes Perfect". The next single was "Doctor". Later on, the songs "Doctor" and "Safe Ride" were released on their MySpace in whole for fans to hear. The video for "Practice Makes Perfect" was shot on May 22, 2008 in Los Angeles and was released on YouTube by their label, Fueled by Ramen. The video was directed by Walter Robot and premiered on MTV2's 'Unleashed' which showed the video once each hour for the day.

On June 3, 2008, the band posted their newest song called "Safe Ride" onto their PureVolume page, with lyrics being posted on their official website. On June 15, 2008 the band's music video for "Practice Makes Perfect" was released on MTV2's Unleashed. The video was directed by Walter Robot and features all members of the band partaking in party behaviour they later regret. On June 20, 2008, the band uploaded the album on their MySpace page for streaming. The second single from the album was "Navigate Me", and was released on December 15. The third single is "The Lock Down Denial" and was released to alternative and mainstream rock radio stations on April 13, 2009.

On August 20, 2009, it was announced that the band would be breaking-up.[2]


Professional ratings
Review scores
Source Rating (74%) [3]
Allmusic 2.5/5 stars [4]
RockLouder 3/5 stars [5]
The Skinny (C) [6]
The Tune (C) [7]
Ultimate Guitar 7/10 [8]

It debuted at number 21 on the U.S. Billboard 200 albums chart selling around 22,000 copies. As of July 2008, the album has sold a total of 45,204 copies.

Track listing[edit]

No. Title Length
1. "Practice Makes Perfect" 3:44
2. "Doctor" 3:09
3. "Navigate Me" 3:21
4. "Loser" 3:03
5. "Do What You Do" 4:19
6. "Hollywood" 3:36
7. "Safe Ride" 3:52
8. "The Lock Down Denial" 3:13
9. "Marriage to Millions" 3:10
10. "Miss Sobriety" 2:51
11. "Time" 3:59
12. "Untitled" (hidden track) 0:42
Total length: 39:06


  • 25-minute "In the Studio" documentary and interview
  • 5 acoustic performances – live from FBR Studios
  • Karaoke videos for all the songs from Rotation
  • Exclusive photo gallery curated by Jeff Czum


Personnel per booklet.[1]


  1. ^ a b c Rotation (Booklet). Cute Is What We Aim For. Fueled by Ramen. 2008. 7567-89932-2. 
  2. ^ "Cute Is What We Aim For break up, singer goes solo". Alternative Press. August 20, 2009. Retrieved July 21, 2016. 
  3. ^ "Cute is What We Aim For - Rotation - Album Review". 2008-06-24. Retrieved 2013-09-24. 
  4. ^ Rotation at AllMusic
  5. ^ [1][dead link]
  6. ^ "Cute is What We Aim For - Rotation". The Skinny. July 22, 2008. Retrieved December 25, 2015. 
  7. ^ "". Retrieved 2013-09-24. 
  8. ^ UG Team (July 2, 2008). "Rotation Review | Cute Is What We Aim For | Compact Discs | Reviews". Ultimate Guitar. Retrieved December 25, 2015.