Rowenta

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Rowenta
Subsidiary
IndustryHome appliances
Founded1884
FounderRobert Weintraud
Headquarters,
Germany
Area served
Worldwide
ProductsElectrical appliances
ParentGroupe SEB
Websiterowenta.com

Rowenta is a German manufacturer of small household appliances. Since 1988, it has been part of the global French Groupe SEB. The German subsidiary is Rowenta Werke GmbH in Erbach in the Odenwald district in Hesse.

History[edit]

Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an acronym of the company's full name, in December 1909. His family was based in Offenbach am Main.[1]

The company initially used the slogan Muss heute eine Rowenta sein (today [it] must be a Rowenta). In 2005 they introduced Intelligent Beauty. In 2014 they use the new slogan "Enjoy Technology"

Product Introductions[edit]

  • 1919 - an electric iron
  • 1926 - the first electric coffee maker for restaurants
  • 1949 - the first iron with a thermostat (with ceramic heating elements)
  • 1957 - the first steam iron
  • 1967 - hair drying bonnet
  • 1971 - KG-22 coffee maker (Filtermatic)
  • 1974 - its first vacuum cleaner
  • 2001 - bagless vacuum cleaner (Infinium)
Rowenta iron

Ownership[edit]

Rowenta was bought by the French Groupe SEB in 1988.

Structure[edit]

The company is based in Erbach im Odenwald in Odenwaldkreis. It is located off the B43 next to the A661 bridge over the River Main, in the Gewerbegebiet Kaiserlei near the Best Western Macrander Hotel. The site is also the headquarters of Groupe SEB Deutschland.

References[edit]

  1. ^ "Our story from 1884 till today". dev2.utopia.rowenta.com. Archived from the original on 4 January 2013. Retrieved 20 January 2016.

External links[edit]