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Industry Home appliances
Founded 1884
Founder Robert Weintraud
Headquarters Herrnrainweg 5, Kaiserlei 63067, Germany
Area served
Products Electrical appliances
Owner Groupe SEB
Website Rowenta

Rowenta is a German manufacturer of small household appliances.


Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an acronym of the company's full name, in December 1909. His family was based in Offenbach am Main.[1]

The company initially used the slogan Muss heute eine Rowenta sein (it's a Rowenta you need). In 2005 they introduced Intelligent Beauty. In 2014 use the new slogan "Enjoy Technology"

Product Introductions[edit]

  • 1919 - an electric iron
  • 1926 - the first electric coffee maker for restaurants
  • 1949 - the first iron with a thermostat (with ceramic heating elements)
  • 1957 - the first steam iron
  • 1967 - hair drying bonnet
  • 1971 - KG-22 coffee maker (Filtermatic)
  • 1974 - its first vacuum cleaner
  • 2001 - bagless vacuum cleaner (Infinium)
Rowenta iron


Rowenta was bought by the French Groupe SEB in 1988.


The company is based in Erbach im Odenwald in Odenwaldkreis. It is based off the B43 next to the A661 bridge over the River Main, in the Gewerbegebiet Kaiserlei near the Best Western Macrander Hotel. The site is also the headquarters of Groupe SEB Deutschland.


  1. ^ "Our story from 1884 till today". Archived from the original on 4 January 2013. Retrieved 20 January 2016. 

External links[edit]