It currently has a 149.6 metres (491 ft) tall guyed mast, owned and operated by Arqiva (previously National Grid Wireless), though during the summer of 2010 construction started on a 172 metres (564 ft) replacement mast, which the new Digital terrestrial television services now use. There is a smaller tower on the site belonging to British Telecom. Prior to Digital Switchover (DSO) the station broadcast with a power of 250 kW (ERP) for FM radio, 500 kW for analogue television, and 20 kW for digital television. In July 2007, Ofcom confirmed that Rowridge would remain an A Group transmitter at Digital switchover; the digital television transmission signal was then boosted to 200 kW.
Analogue Channel 5 was not transmitted from Rowridge but was broadcast (at 10 kW) from Fawley Power Station, with the antenna located on the main chimney. Transmissions all fitted within the A group and were horizontally polarised. On 25 March 2009, Channel 5's analogue signal was turned off from Fawley Power Station, due to the digital switchover in the neighbouring Westcountry region.
Population coverage for the main four analogue channels is about 1.75 million.
The station was first built to provide BBC405-line television coverage for an area including Southampton, Portsmouth and Bournemouth, with Brighton, Winchester and Salisbury as desirable further targets. Sites on the mainland and the Isle of Wight were considered, and three were tested by BBC Research Department. A temporary 200 ft lattice mast was built with a main antenna at 175 ft and a reserve antenna lower down. These aerials were directional to enhance the signal northwards and reduce unwanted coverage to the south.
The service opened on 12 November 1954, bringing television to the area for the first time.
A programme feed was obtained via a Post Office radio link, using refurbished equipment that provided the original picture feed for the Wenvoe Transmitter on the British Telecom Microwave Network. A site for this near Alton, Hampshire was acquired and named after a nearby pub: Golden Pot. Here the TV signal from Alexandra Palace was picked up and relayed via a one-hop 4 GHz microwave link to Rowridge. This was brought into service on 18 October 1954. Later, the microwave link ran from the Museum telephone exchange in London to Rowridge, using Golden Pot as an intermediate site.
In 1965 the UHF antenna was added making the total height of the structure 149.6 metres (491 ft). This addition allowed Rowridge to radiate the PAL 625-line transmission that allowed broadcasts in colour and eventually stereo sound, using NICAM.
On 25 March 2009, Channel 5's analogue signal was turned off from Fawley Power Station. Later on in the day, "existing digital terrestrial TV services moved to new frequencies", due to the digital switchover happening in the region in 2012.
Arqiva applied for planning permission to replace the existing 150m mast with one 187m high on 22 May 2009.