Roxy (clothing)

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ROXY
Subsidiary
Industry Retail
Founded 1990
Founder Quiksilver
Headquarters Huntington Beach, California, U.S., Huntington Beach, California, United States
Area served
Worldwide
Products Surf and snow clothing, fitness gear, jewelry, footwear, luggage, watches
Parent Quiksilver
Website ROXY global website

ROXY is a female sports fashion clothing brand. Founded in 1990, with its core in board sports, Roxy is the fashion clothing brand launched by its brother brand Quiksilver.[1] In 1993, the ROXY logo was born, a heart-shaped crest derived by mirroring the Quiksilver logo.

The brand specializes in beach clothes and swimwear, including bikinis and monokinis. Roxy also carries a full fitness line, dresses, pants, sweaters, shorts and more. In addition to clothing, the brand provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books, and perfumes. Brands under the Roxy umbrella include ROXY, ROXY Girl and Teenie Wahine.

History[edit]

Roxy entered the untapped women's surfing market by debuting their initial swimwear line in the late summer of 1990.[2] Soon after the first year success, ROXY introduced a sportswear line and a denim line as well as snow gear. It wasn't until '93 that Roxy unveiled it's ever-popular heart-shaped crest logo that mirrored the Quiksilver logo and would live on to be an influential brand in the women's surfing community.

The success of Roxy in the first years were just the start of a lifestyle brand that would soon be a global brand. As legend has it, the Roxy crew was watching the waves crash on a beach in Hawaii when they came up with the idea of a board short for women. The idea proved to be a great one and forever changed the women's surf market.

In 1994, Roxy became the first women's surfing brand to sponsor an athlete with Lisa Andersen, one of the most influential female surfers in history. Today, Roxy now sponsors 18 women in both surfing and snowboarding.

Events & Competitions[edit]

In the winter of 1995, the first Roxy-branded professional surfing event took place on Sunset Beach, Oahu's North Shore. Ten years later, the Roxy Pro Hawaii remains one of the most prestigious and exciting ASP World Championship surf events of the year.

Team[edit]

Roxy sponsors a team of athletes/ role models that represent both the brand and the active lifestyle of young women.

Womens (as of 20 April 2015)[edit]

Surf[edit]

Snow[edit]

See also[edit]

References[edit]

  1. ^ "History of Firsts". Quiksilver Inc. Retrieved 2013-02-11. 
  2. ^ http://www.roxy.com/customer-service-corporate-information-about-us.html
  3. ^ "Womens - Team". ROXY. Roxy.com. February 2013. Retrieved 20 February 2015. 

https://www.roxyaustralia.com.au/team

External links[edit]