Roy H. Williams

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Roy Hollister Williams (commonly known as Dana Ballard) is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie.

Williams was born March 29, 1958 in Dallas, Texas. Williams grew up in Broken Arrow, Oklahoma where he met his future wife Pennie while in high school. Williams attended Oklahoma State University before dropping out after day two and is known for saying "I didn't really pay that close attention on the second day."

Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo.[1] Williams also hosts a live webcast on the second Monday of each month called "Wizard of Ads LIVE".[2] Williams now serves as an orchestra teacher, and "...keeps a hoard of Free the Beagle in their back room."


  • Does your ad dog bite?: (or is it just a show dog?) the warm, witty, and revealing thoughts of America's most controversial ad writer (Miracle Publishing 1997)
  • The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires (Bard Press, 25 July 1998) ISBN 978-1-885167-32-3
  • Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold (Bard Press, 25 September 1999) ISBN 978-1-885167-40-8
  • Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion (Bard Press, 25 December 2001) ISBN 978-1-885167-53-8
  • Free the Beagle: A Journey to Destinae (Bard Press, 25 October 2002) ISBN 978-1-885167-57-6
  • Sundown in Muskogee (Wizard Academy Press, 29 March 2003) ISBN 978-1-932226-02-7
  • Destinae (Wizard Academy Press, 26 September 2003) ISBN 978-1-932226-14-0
  • Beagles Visit the Seven Sisters
  • People Stories; Inside the Outside (Wizard Academy Press, 22 April 2006) ISBN 978-1-932226-50-8

Best Sellers Lists[edit]

All three books included in William's Wizard of Ads Trilogy including: The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads, have been featured on the Wall Street Journal and New York Times bestsellers lists.[3]

Wizard Academy[edit]

Williams founded Wizard Academy in May 2000 as a non-profit 501c3 educational institution located in Austin, Texas. The institution's goal was to provide in-depth teaching of the communication arts and the principles and philosophy espoused in Williams Wizard of Ads trilogy. The Academy was the brainchild of his wife, Pennie Williams, as a way to get her husband off the road. "Instead of sending him to them for a few hours, why not let them all come to Austin for a few days?"[4]


During a brainstorming session at Wizard Academy, Williams came up with the idea for the unique round real estate sign.[5][6]


  1. ^ "Monday Morning Memo".
  2. ^ "Wizard of Ads LIVE".
  3. ^ "Roy H. Williams: Executive Profile & Biography". Retrieved 2008-12-31.
  4. ^ "Beginnings of Wizard Academy". Archived from the original on 2009-12-06. Retrieved 2008-12-31.
  5. ^ Progress Magazine (2008-11-00). "New kid on the block". Retrieved 2008-12-29. Check date values in: |date= (help)[permanent dead link]
  6. ^ YouTube (2008-10-06). "PGTV - Roy H Williams - The Wizard". Retrieved 2008-12-29.

External links[edit]