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Royal Canin

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Royal Canin SAS
Company typeSubsidiary
IndustryFood
Founded1968; 57 years ago (1968) in Gard, France
FounderJean Cathary
HeadquartersAimargues, Gard, France
Area served
Worldwide
Key people
Cécile Coutens (CEO)
ProductsDog and cat food, animal health nutrition products, veterinary products
ParentMars Inc. (2001–present)[1]
Websiteroyalcanin.com

Royal Canin (French: [ʁwajal kanɛ̃]) is a division of the American group Mars Inc., and a manufacturer and global supplier of cat and dog food. It conducts research on the specific nutritional needs of dogs and cats.

The company was established by French veterinary surgeon Jean Cathary, after he successfully treated a number of skin and coat conditions in dogs by feeding them a cereal-based diet he prepared in his garage. He realized that nutrition was an important part of pets' health.[2] After importing an extruder from the United States, a process first used in the pet food industry in 1956,[3] the company was the first to manufacture dry pet food in France. Aimed primarily at breeders, production steadily increased and distribution expanded across the European market. Royal Canin was sold to the Guyomarc'h Group in 1972, and underwent a further period of expansion, especially in the area of research and development, before being purchased by the Paribas Affaires Industrielles (PAI)[4] in 1990. The company was floated on the French stock exchange but delisted later after it was sold to Mars, Incorporated in 2002.[5][6]

History

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Early history

[edit]
French Veterinarian Jean Cathary (left) founded Royal Canin in 1968

The company was established by the French veterinary surgeon Jean Cathary in 1968.[7] He had a veterinary practice in a village in the Gard region of France and was concerned many people's dogs were being presented with a variety of health problems, especially skin and coat conditions. Convinced the cause was dietary, Cathary devised a cereal–based recipe, which he prepared in his garage oven.[8][9]

The diet successfully alleviated the health issues affecting dogs, so in 1968, Cathary registered the food with the trademark "Royal Canin". He closed his veterinary practice to concentrate on manufacturing and distributing the feed. An extruder was imported from the U.S. and Royal Canin became the first manufacturer of dry pet food in France and the first European company to use an extruder.[9] The target market was primarily breeders and German Shepherd associations; television advertising was used to promote the product.[9]

Production steadily increased and in 1970, the company was incorporated as "Royal Canin S. A."; a larger factory was opened in Aimargues and began distribution throughout Europe. Forty staff were employed in the annual production of five thousand five hundred tons of feed. A subsidiary, Royal Canin Iberica, was established in Spain. In March 1972, Dr Cathary sold the company to the Guyomarc'h Group,[8][10][11] a much larger, family-run animal feed business founded by Jean Guyomarc’h in 1954, which specialized in livestock feed.[12][a]

The new ownership allowed the company to continue expanding, especially in the area of research and development.[13][14] A second factory was inaugurated in 1975 in Cambrai, France.

The period under the ownership of Guyomarc'h saw a marked expansion of the company, particularly in the area of research and development. A dedicated research center was opened in Saint-Nolff, Brittany, during 1973. Over the decade leading up to 1982, additional subsidiaries were established in other European countries. These included Italy, Sweden, Belgium, Spain, Germany and Denmark. Another factory was built in northern France to service sales in the countries of the north of Europe.[11] From 1982 onwards, Royal Canin diversified its portfolio to products such as canned food and bird seed and saw its production quadruple to 200,000 tons in ten years.[14]

The Guyomarc'h group of companies was purchased by the Paribas Affaires Industrielles (PAI) in 1990.[15] Royal Canin recorded a loss in 1993; the following year the Guyomarc'h group was divided into four separate businesses, one of which remained as Royal Canin. In 1994, a new CEO was appointed and focused on three pillars: dry food, health through nutrition and dog-handling expertise.[14][16] The bank wished to sell Royal Canin but its chairman managed to persuade it to list it on the Paris stock exchange instead, which took place in 1997.[17] Forty–three percent of the company was floated on the stock market and it raised the company's valuation to four and half billion francs. The additional revenue raised provided the funding to buy Crown Pet Foods in 1999 and the James Wellbeloved brand in 2000.[8][18][19]

In 1999, Guyomarc'h site was recognized and Royal Canin's activities became independent from the other activities of Guyomarc'h site.[20]

Recent history

[edit]

Paribas sold its holding in the company to Mars, Incorporated in July 2002 for more than of one and a half billion euros. The majority of this payment, almost ninety–three percent, was for "goodwill". The European Commission only agreed to the takeover by Mars if Royal Canin disposed of some assets to Agrolimen, a Spanish company.[11][21] Royal Canin was removed from the stock exchange listing after the take over by Mars.[22]

In 2002, Mars acquired 40% of Royal Canin's stakes.[23][24]

In March 2004, Royal Canin acquired the US and Canadian veterinary-grade food brands IVD, Medi–Cal and Techni–Cal from Del Monte Foods for $82.5 million.[25]

The company was one of the many brands affected by the 2007 pet food recalls. As of 30 April 2012, the FDA had reported no subsequent Class I, II, or III recalls by Royal Canin.[26]

In 2012, Royal Canin established a logistics platform in Verdun, France.[27]

In 2018, Royal Canin celebrated its 50th anniversary.[28]

In 2021, Mars announced that it would invest 46 million euros in France, among which 22 million euros dedicated to its French and Global headquarters in Aimargues, France, where the historic plant, a pilot plant and an R&D center are located.[29]

Products and services

[edit]
Royal Canin cat food

Royal Canin has about 260 different formulas. The food adapted to each animal,[30] physiology and sensitivities[31] and meets the needs of the dog [32] or cat, exactly according to the firm.

The principle of Royal Canin is 'the health of animals through good nutrition'.[33]

Food

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In the UK, Royal Canin is a member of the Pet Food Manufacturers Association (PFMA).[34]

The products are adapted for different digestive capacity and divergent growth periods.[35]

Dog products: Dry dog food and Pouch dog food, etc.

Cat products: Sauce canned cat food, dry cat food, gravy canned food, etc.

Veterinary food

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The company develops several different diet formulas, also for medical prevention and care such as Renal Feline Special for feline urinary, tract health, suitable kibbles for dogs with allergies or digestive disorders. Royal Canin also offers food designed for dogs and cats with specific needs: urinary,[36][37] gastrointestinal[38], allergies[37], hypoallergenic[39], dental,[40] prevention of overweight.[41][42][43]

In 2023, Royal Canin expanded its line of hypoallergenic food[44] and launches Dental Care products, kibbles with a specific texture that help clean teeth.[45]

Veterinary products

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Some veterinary foods are available through prescription only.[46]

Pill Assist is a treat designed to help owners to give medication to their cats by masking tablets and capsules.[47]

Publications

[edit]

In collaboration with experts, Royal Canin led the development of publications such as the Dog's Encyclopedia, the Encyclopedia of Canine Clinical Nutrition,[48][49][50] the Royal Canin Cat Encyclopedia, and other books like Nutrition of the pets with the French Veterinary Academia.[51][52][53]

Research

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Royal Canin bases the production of its feeds on scientific research[54] and set up its first research center in St-Nolff in 1973; a subsequent research center was established in Missouri in the late 1980s, and a research facility was also opened in Brazil. Products are tested non-invasively on a "focus group" of about 500 pets (dogs and cats) selected for the characteristics of their breeds.[55] Daniel Cloche was one of the scientists who first worked at the company's French research facility and was described as "one of the pioneers in researching bone–related disorders and diseases among dogs". Research indicated bone problems in large dogs could be dietary, so different recipes were developed to specifically address this. In 1980, Royal Canin launched a new product called AGR, especially for puppies categorized as large breeds. At that time, the company began producing cat foods to suit specific dietary requirements.[8][11]

Henri Lagarde was chairman of the company during the 1990s, and drove the implementation of three core policies. Firstly, the physiology and biology of pets should be studied to increase the company's knowledge base. Secondly, all products had to address specific needs; this was further endorsed by the Research and Development section having mandatory instructions that "no veterinarian or university should be able to refute any of Royal Canin's nutritional arguments". Finally, animals and their nutritional requirements were to be treated with "knowledge and respect" rather than being humanised.[56]

Veterinary and peer-reviewed journals

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With the help of academics, the company also produces encyclopedias about dog and cat breeds, which have been translated into fifteen languages. There are also books on breeding, nutrition and publications aimed at breeders and veterinary surgeons. Royal Canin also published the scientific quarterly titled FOCUS which was circulated to over seventy thousand veterinarians worldwide in eleven different languages. FOCUS is now called Veterinary Focus magazine. This is in addition to the 1,450 veterinary literatures produced for the Waltham Centre for Pet Nutrition.[57][58]

Sponsorships and partnership

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The company sponsors and participates in thousands of cat and dog shows each year around the world, like local and regional Canine Club.[59][60]

In 2013, Four Paws, an international animal welfare group, accused Royal Canin of sponsoring events that included illegal bear-baiting in Ukraine.[61] The company confirmed the allegations[62] and promised to take action to put an end to its sponsorship of such events.[63]

Factories and logistics

[edit]

Royal Canin's head office is in Aimargues, southern France.[64][65] There are sixteen production facilities worldwide,[66][3] in addition to Aimargues including at Cambrai in northern France; Johannesburg, South Africa; Descalvado, Brazil;[64] and González Catán, near Buenos Aires, Argentina.[64]

The plant located in Rolla, Missouri, produces only dry pet feeds.[67] Royal Canin was fined for "violating the Clean Water Act" in 2005 at this site.[68]

In 2004, production facilities at Dmitrov, near Moscow, Russia, opened. Royal Canin committed twelve million euros in the construction of the factory and anticipated annual production of twenty–two thousand tons a year.[64][69]

The Polish government announced construction was to start in February 2006 on a fifty million euro factory in Niepołomice, Poland, which would provide employment for in excess of one hundred fifty staff. At the time of the announcement, it was described as "the ninth and most modern of all of those which belong to the company"; this was because of the laboratory that was to be included in the design.[70][71]

The company's first UK facility, at Castle Cary, near Bristol, opened in December 2007, two years later than expected. Annual production was expected to be two thousand tons, employing eighty staff. Although objections were raised by some local residents, others welcomed the facility.[72] The Environment Agency received complaints of an "unbearable smell" after production started. The company installed carbon filters and a new condenser at a cost of a million pounds in attempts to address the problem.[73][74]

In 2008, the company invested seventy–three million dollars in the construction of a factory at Guelph, Ontario, Canada.[75][76]

A factory at North Sioux City, South Dakota, USA, was originally purchased by Mars in 2007 and worked under the Mars Petcare brand. This was then rebranded to Royal Canin in 2011, where it manufactures wet pet food. [67]

Royal Canin's twelfth production facility was fully built at the end of 2009 and is located in Shanghai, China.[77]

A new plant has been opened in 2017 in South Korea in Gimje, North Jeolla Province.[78]

In 2021, the company announced it would invest $185 million in its facility in North Sioux City in South Dakota.[79][80] On the same year Royal Canin announced an investment of $200 million to expand its manufacturing facility in Lebanon, Tennessee.[81] The expansion began in 2019.[82]

Corporate information

[edit]

Governance

[edit]

Since July 2022, Cécile Coutens has been the new president. She succeeds Loïc Moutault.[83] She is the first woman at the head of Royal Canin.[84][85]

List of chief executive officers

[edit]
  • 1972-1994: René Gillain[86]
  • 1994-2004: Henri Lagarde
  • 2004-2007: Alain Guillemin
  • 2007-2014: Jean-Christophe Flatin[87]
  • 2014-2022: Loïc Moutault[88]
  • 2022–present: Cécile Coutens[89]

Events

[edit]

Royal Canin organizes events related to the pet and industry, such as the Vet Symposium,[90][91] aimed at veterinarians and also veterinary nurses,[92] and the PRO Experts Forum, aimed at breeders.[93]

In December 2023, Royal Canin inaugurated the first edition of its international photography competition, Royal Canin Photography Award (RCPA).[94] The competition is an attempt to celebrate the uniqueness of cats and dogs and their diversity through arts.[95][96]

Controversies

[edit]

In 2013, following a controversy sparked by the support of dog and bear fights by its Ukrainian subsidiary, the company announced its commitment to assisting in the protection of bears in Ukraine.[97][98]

In 2017, the brand was mentioned in a report by France 5, "What Kind of Kibble for Our Pets?" and in the book "Ce Poison Nommé Croquette" by Jérémy Anso, criticizing the quality of products from Hill's Pet Nutrition and Royal Canin, among others.[99][100][101]

Notes

[edit]
  1. ^ Guyomarc'h changed its name to Evialis at the beginning of 2001.

References

[edit]
  1. ^ Mars to Acquire France's Royal Canin on The Wall Street Journal, 10 Jul 2001
  2. ^ ""Royal Canin", the manufacturer and distributor of dog and cat food from France". Bangkok Post.
  3. ^ a b "The History of Commercial Pet Food: A Great American Marketing Story". The Farmer's Dog. March 2017. Retrieved 2023-05-26.
  4. ^ "CAPITAL-DÉVELOPPEMENTParibas Affaires industrielles fait tourner son portefeuilleAvec la vente de Royal Canin, Paribas Affaires industrielles accélère ses cessions d'actifs. Et entend désormais privilégier les gros " deals "". L'Usine Nouvelle (in French). 19 July 2001. Retrieved 2025-11-03.
  5. ^ "Mars Petcare's Manufacturing Facility Expansion, Arkansas". Food Processing Technology. Retrieved 2023-04-26.
  6. ^ "Bruxelles autorise le rachat de Royal Canin par Mars". Les Echos. 18 February 2002. Retrieved 2023-04-26.
  7. ^ "Gard : Jean Cathary, le génie inventif du fondateur de Royal Canin". Midi Libre. 29 October 2019. Retrieved 2023-03-29.
  8. ^ a b c d Company Histories.
  9. ^ a b c Thoenig & Waldman 2006, p. 25.
  10. ^ Thoenig & Waldman 2006, p. 26.
  11. ^ a b c d Pierce & Hoovers.
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  13. ^ "Royal Canin, Afflelou... Ces marques du quotidien dont les entreprises ont quitté la bourse". BFM Bourse. 12 June 2021. Retrieved 2023-08-27.
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  15. ^ Thoenig & Waldman 2006, p. 27.
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  34. ^ "PDSA Vet answers pet owners questions from the public". The Mail. 15 May 2022. Retrieved 2023-04-12.
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  38. ^ "Cachorro 'tatuado' é atração em feira pet em SP". Globo. Retrieved 2023-05-26.
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  40. ^ "Croquettes ou pâtée pour chat ?". Wamiz. 9 June 2011. Retrieved 2023-05-26.
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  44. ^ "Royal Canin expands hypoallergenic food range". PBW. 15 May 2023. Retrieved 2024-01-31.
  45. ^ "Royal Canin lança alimento com foco na saúde dental de gatos adultos". Cães e Gatos. 6 September 2023. Retrieved 2024-01-31.
  46. ^ "Adecuada alimentación en mascotas prolonga y mejora su calidad de vida". La Segunda. Retrieved 2023-05-31.
  47. ^ "Un 77% de los propietarios reconoce que su gato le ha atacado cuando le daba la medicación". Animalshealth. Retrieved 2023-06-21.
  48. ^ Pibot, Pascale (2006). Encyclopedia of Canine Clinical Nutrition. Retrieved 2023-06-22 – via Google Books.
  49. ^ Biourge, Vincent; Elliott, Denise; Pibot, Pascale (2012). Encyclopedia of Canine Clinical Nutrition. Retrieved 2023-06-22 – via Google Books.
  50. ^ The Royal Canin Cat Encyclopedia. 2003. Retrieved 2023-06-22 – via Google Books.
  51. ^ Royal Canin (2003). Royal Canin scientific research: innovation in health nutrition. [Cats]. St. Charles, MO: Royal Canin. OCLC 58458849.
  52. ^ Royal Canin (2003). Royal Canin scientific research: innovation in health nutrition. [Dogs]. St. Charles, MO: Royal Canin. OCLC 58458826.
  53. ^ Nutrition of the pets = Nutrition des carnivores domestiques. OCLC 500329122.
  54. ^ Thoenig & Waldman 2006, p. 24.
  55. ^ "Royal Canin, la success story française du groupe Mars". Les Echos. 27 June 2018. Retrieved 2023-06-21.
  56. ^ Thoenig & Waldman 2006, p. 30.
  57. ^ Thoenig & Waldman 2006, p. 36.
  58. ^ "Veterinary Focus". International Veterinary Information Service. Archived from the original on 2013-08-07. Retrieved 2013-08-10.
  59. ^ "IKCI holds quadruple dog shows". The News Today. Retrieved 2023-07-16.
  60. ^ Thoenig & Waldman 2006, p. 37.
  61. ^ "A pet food company sponsors bear baiting". 20min.ch. 23 July 2013. Retrieved 2013-07-29.
  62. ^ "Illegale Bärenkämpfe in der Ukraine - was ist hier passiert und was hat ROYAL CANIN damit zu tun? (Aktualisierte Stellungnahme)" [Illegal bear fights in Ukraine - what happened here and what does ROYAL CANIN have to do with it? (Updated Statement)] (in German). Royal Canin (Germany). 26 July 2013. Archived from the original on 2013-07-29. Retrieved 2013-07-29.
  63. ^ Durward 2013.
  64. ^ a b c d Bloomberg.
  65. ^ Data Monitor 2011, p. 16.
  66. ^ "C'est aux Rues-des-Vignes que se trouve l'une des plus grandes unités de production de Royal Canin". La Voix du Nord. 4 April 2022. Retrieved 2023-06-03.
  67. ^ a b All About Feed 2013.
  68. ^ Data Monitor 2011, p. 12.
  69. ^ Ziggers 2011.
  70. ^ PALiLZ 2005.
  71. ^ PMR 2006.
  72. ^ All About Feed 2007.
  73. ^ Peek 2009.
  74. ^ BBC 2008.
  75. ^ Royal Canin & Canada.
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  77. ^ Bencer 2010.
  78. ^ "로얄캐닌 50주년에 문을 연 아시아태평양 로얄캐닌 생산허브 '김제공장'". Dailyvet. Retrieved 2023-06-03.
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  84. ^ "Cécile Coutens nommée PDG de Royal Canin". Les Echos. 29 June 2022. Retrieved 2023-03-29.
  85. ^ "Une nouvelle PDG à la tête de Royal Canin à Aimargues". France Bleu. 27 June 2022. Retrieved 2023-03-29.
  86. ^ "Royal Canin, 50 ans et toujours innovant". Capital.fr (in French). 26 November 2018. Retrieved 2023-08-16.
  87. ^ Lavabre, Sylvie (29 August 2014). "Le Français Jean-Christophe Flatin nommé Président de Mars Chocolat Monde". LSA (in French).
  88. ^ "Une nouvelle PDG à la tête de Royal Canin à Aimargues". ici, par France Bleu et France 3 (in French). 27 June 2022. Retrieved 2023-08-16.
  89. ^ Yvernault, Véronique (28 June 2022). "Royal Canin nomme Cécile Coutens au poste de PDG". LSA (in French).
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  92. ^ "Royal Canin to dedicate symposium to VNs for first time". Vet Times. 13 April 2023. Retrieved 2023-12-19.
  93. ^ "Royal Canin Pro experts forum: breeding and pet ownership". Pet News. 31 October 2022. Retrieved 2023-08-08.
  94. ^ "AIMARGUES Royal Canin dévoile les lauréats des " Photography Award "". Objectif Gard. Retrieved 2024-01-31.
  95. ^ "La griffe d'excellence de Marie Hervé et Elsa Martinez au Royal Canin photography award à Aimargues". Midi Libre. Retrieved 2024-01-31.
  96. ^ "Exposition à New-York et 10000 € pour le vainqueur du concours photos organisé par Royal Canin". Le Réveil du Midi. Retrieved 2024-01-31.
  97. ^ "Combats chiens-ours : Royal Canin prend ses responsabilités". Fondation 30 Millions d'Amis (in French). 1 August 2013. Retrieved 2023-08-16.
  98. ^ "Royal Canin va financer un projet de défense des ours en Ukraine". www.20minutes.fr (in French). 31 July 2013. Retrieved 2023-08-16.
  99. ^ Quelles croquettes pour nos bêtes ? Quelles croquettes pour nos bêtes ? (in French), 6 October 2019, retrieved 2023-08-16
  100. ^ "Thức ăn cho chó". dogily.vn (in Vietnamese). Retrieved 2023-08-16.
  101. ^ "Polémique sur les croquettes : les grandes marques contre attaque en interne | Dur à Avaler" (in French). 22 October 2017. Retrieved 2023-08-16.

Bibliography

See also

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[edit]
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