Royal Dansk

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The Hjemstavnsgaard farmhouse on the island of Funen in Denmark is shown on the container.

Royal Dansk (meaning "Royal Danish") is a Danish brand of butter cookies. It is known for its distinctive royal blue round tin container.[1]

The Royal Dansk company was started in 1966 in Helsingør, Denmark.[1] In 1990 it merged with another biscuit company, Kjeldsen, whose butter cookies are particularly well known in Hong Kong and China.[1] The merger formed the company Kelsen.[1] Kelsen was acquired by Campbell in 2013,[2] and then sold to Italian manufacturer Ferrero in 2019 for $300 million.[3][4]

The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of Funen in Denmark.[1] The container has become a part of popular culture, with many people having kept the tin box and used it for storing other items, most commonly sewing supplies.[5][6][7][8][9][10]


  1. ^ a b c d e "The Enduring Appeal of Royal Dansk Butter Cookies". Vice. 14 December 2017. Retrieved 22 January 2020. CS1 maint: discouraged parameter (link)
  2. ^ Zacks, Contributor Zacks Equity Research. "Campbell Closes Kelsen Group Acquisition - Analyst Blog". Retrieved 8 April 2020.
  3. ^ "Campbell Soup shares rise after beating profit estimates on cost cuts". CNBC. 30 August 2019. Retrieved 8 April 2020.
  4. ^ "Ferrero affiliate completes Kelsen acquisition". Food Business News. Retrieved 8 April 2020.
  5. ^ Mejia, Paula (27 March 2018). "What's in Your Royal Dansk Cookie Tin?". Atlas Obscura. Retrieved 8 April 2020.
  6. ^ Taylor, Sonia. "Reddit discovers the world's most popular repurposing hack". Retrieved 8 April 2020.
  7. ^ Mejia, Paula (12 April 2018). "Sewing Kits, Umbilical Cords, and Mold: Here's What You Keep in Royal Dansk Tins". Atlas Obscura. Retrieved 8 April 2020.
  8. ^ Madarang, Catalina Ricci S. (1 June 2018). "How Danish butter cookie containers became sewing kits". Interaksyon. Retrieved 8 April 2020.
  9. ^ "'Fess Up, Grannies, You Ate The Butter Cookies". NPR. Retrieved 8 April 2020.
  10. ^ Tait, Amelia (1 November 2017). "Seriously: Why Does Everyone's Mum Use That Same Cookie Tin for Sewing Stuff?". Vice.

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