Royal Dansk

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Royal Dansk
TypeSubsidiary
IndustryFood
Founded1966; 56 years ago (1966)
FateMerged with Kjeldsen to form Kelsen; Royal Dansk became a brand
Headquarters,
ProductsButter cookies
Owner
ParentKelsen Group A/S
Websiteroyal-dansk.com

Royal Dansk (meaning "Royal Danish") is a Danish brand of butter cookies, manufactured by Kelsen Group A/S.[1] It is known for its distinctive royal blue round tin container.[2] Since 2019, the brand is owned by Italian conglomerate Ferrero SpA, after it acquired the Kelsen Company for $300 million.[1]

Overview[edit]

The "Royal Dansk Company" was started in 1966 in Helsingør, Denmark.[2] In 1990 it merged with another biscuit company, Kjeldsen, whose butter cookies are particularly well known in Hong Kong and China.[2] The merger formed the company Kelsen.[2] Kelsen was acquired by Campbell in 2013,[3] and then sold to Italian manufacturer Ferrero in 2019 for $300 million.[4][5]

The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of Funen in Denmark.[2] The container has become a part of popular culture, with many people having kept the tin box and used it for storing other items, most commonly sewing supplies.[6][7][8][9][10][11]

References[edit]

  1. ^ a b Ferrero Buys Danish Cookies From Campbell on iItaly, 12 Jul 2019
  2. ^ a b c d e "The Enduring Appeal of Royal Dansk Butter Cookies". Vice. 14 December 2017. Retrieved 22 January 2020.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Zacks (12 August 2013). "Campbell Closes Kelsen Group Acquisition - Analyst Blog". www.nasdaq.com. Retrieved 8 April 2020.
  4. ^ "Campbell Soup shares rise after beating profit estimates on cost cuts". CNBC. 30 August 2019. Retrieved 8 April 2020.{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Ferrero affiliate completes Kelsen acquisition". Food Business News. Retrieved 8 April 2020.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Mejia, Paula (27 March 2018). "What's in Your Royal Dansk Cookie Tin?". Atlas Obscura. Retrieved 8 April 2020.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Taylor, Sonia. "Reddit discovers the world's most popular repurposing hack". Nine.com.au. Retrieved 8 April 2020.{{cite web}}: CS1 maint: url-status (link)
  8. ^ Mejia, Paula (12 April 2018). "Sewing Kits, Umbilical Cords, and Mold: Here's What You Keep in Royal Dansk Tins". Atlas Obscura. Retrieved 8 April 2020.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Madarang, Catalina Ricci S. (1 June 2018). "How Danish butter cookie containers became sewing kits". Interaksyon. Retrieved 8 April 2020.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "'Fess Up, Grannies, You Ate The Butter Cookies". NPR. Retrieved 8 April 2020.{{cite web}}: CS1 maint: url-status (link)
  11. ^ Tait, Amelia (1 November 2017). "Seriously: Why Does Everyone's Mum Use That Same Cookie Tin for Sewing Stuff?". Vice.

External links[edit]