Royal Enfield (India)

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This article is about the Indian motorcycle manufacturer. For former British motorcycle manufacturer, see Royal Enfield.
Royal Enfield
Company
Industry Motorcycles
Founded 1955 as Enfield India
Headquarters Chennai, India
Key people
Siddhartha Lal (CEO)
Products Motorcycles
Parent Eicher Motors
Website Royal Enfield

Royal Enfield is an Indian motorcycle manufacturing company based in Chennai, India. Originally, a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[1] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[2] Established in 1893, Royal Enfield is among the oldest motorcycle companies.

History[edit]

The Indian government looked for a suitable motorcycle for its police and army, for patrolling the country's border. The Royal Enfield Bullet was chosen as the most suitable bike for the job. The Indian government ordered 800 350 cc model Bullets.[3] In 1955, the Redditch company partnered with Madras Motors in India to form 'Enfield India' to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai). The tooling was sold to Enfield India so that they could manufacture components. By 1962, all components were made in India. The Indian Enfield uses the 1960 engine (with metric bearing sizes), Royal Enfield still makes an essentially similar bike in 350 cc and 500 cc forms today, along with several different models for different market segments.[4]

Royal Enfield was a brand of the Enfield Cycle Company, a British manufacturing firm. It started in India for the Indian Army 350 cc bikes were imported in kits from the UK and assembled in Chennai. After a few years, the company started producing the 500 cc Bullet.

In 1990, Royal Enfield collaborated with the Eicher Group, an automotive company in India, and merged with it in 1994. Apart from bikes, Eicher Group is involved in the production and sales of tractors, commercial vehicles, and automotive gears.

Royal Enfield currently sells motorcycles in more than 50 countries. Recently Royal Enfield surpassed Harley-Davidson in global sales in 2015.[5]

In August 2015, Royal Enfield Motors announced it is establishing its North American headquarters and a dealership in Milwaukee, Wisconsin, with the intention to offer three bikes, the Bullet 500, Classic 500 and Continental GT 535 Cafe Racer as they feel this engine size represents an underserved market. The dealership will be Royal Enfield's first company-owned store in the U.S., according to Rod Copes, president of Royal Enfield North America. The company wants to establish about 100 dealerships in American cities starting with Milwaukee.

"I live here, so I am biased. But in my mind, Milwaukee is kind of the center of motorcycling in the United States," said Copes, a former Harley-Davidson executive. "We view this as kind of our first flagship dealership," he added.[6]

Later in August 2015, parent-business Eicher announced its entry in Indonesia as a part of its global strategy in the mid-sized (250-750cc) motorcycle segment, initially starting retail operations from a dealership in Jakarta.[7]

See also[edit]

References[edit]

  1. ^ Varun Sinha (January 15, 2014). "Royal Enfield's success boosts Eicher Motors fortunes". NDTV. 
  2. ^ Samanth Subramanian (Jan 4, 2014). "Royal Enfield Bullet: India's cult motorcycle takes on the world". New York Times. 
  3. ^ "1". Our Guy in India. 2015. Channel 4. 
  4. ^ [1] Royal-Enfield History (Retrieved 22 October 2006)
  5. ^ "Royal Enfield races past Harley-Davidson in global sales". Times Of India. 2 February 2015. 
  6. ^ Motorcycle manufacturer from India to open North American headquarters in Third Ward Journal Sentinel Online, 17 August 2015. Retrieved 18 August 2015
  7. ^ Royal Enfield enters Indonesian market Business Today, 24 August 2015. Retrieved 24 August 2015

External links[edit]