Royal Enfield (India)
|Founded||1955 as Enfield India|
|Siddhartha Lal (CEO)|
Royal Enfield is an Indian motorcycle manufacturing company based in Chennai, India. Originally, a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker. The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles. Established in 1893, Royal Enfield is among the oldest motorcycle companies.
The Indian government looked for a suitable motorcycle for its police and army, for patrolling the country's border. The Royal Enfield Bullet was chosen as the most suitable bike for the job. The Indian government ordered 800 350 cc model Bullets. In 1955, the Redditch company partnered with Madras Motors in India to form 'Enfield India' to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai). The tooling was sold to Enfield India so that they could manufacture components. By 1962, all components were made in India. The Indian Enfield uses the 1960 engine (with metric bearing sizes), Royal Enfield still makes an essentially similar bike in 350 cc and 500 cc forms today, along with several different models for different market segments.
Royal Enfield was a brand of the Enfield Cycle Company, a British manufacturing firm. It started in India for the Indian Army 350 cc bikes were imported in kits from the UK and assembled in Chennai. After a few years, the company started producing the 500 cc Bullet.
In 1990, Royal Enfield collaborated with the Eicher Group, an automotive company in India, and merged with it in 1994. Apart from bikes, Eicher Group is involved in the production and sales of tractors, commercial vehicles, and automotive gears.
Royal Enfield currently sells motorcycles in more than 50 countries. Recently Royal Enfield surpassed Harley-Davidson in global sales in 2015.
- Varun Sinha (January 15, 2014). "Royal Enfield's success boosts Eicher Motors fortunes". NDTV.
- Samanth Subramanian (Jan 4, 2014). "Royal Enfield Bullet: India's cult motorcycle takes on the world". New York Times.
- "1". Our Guy in India. 2015. Channel 4.
-  Royal-Enfield History (Retrieved 22 October 2006)
- "Royal Enfield races past Harley-Davidson in global sales". Times Of India. 2 February 2015.
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