Royal Selangor

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Royal Selangor International Sdn Bhd
Private
IndustryPewter, Gifts
Founded1885
HeadquartersKuala Lumpur, Malaysia
Area served
Worldwide distribution
ProductsPewter, jewelry and silverware
SubsidiariesSelberan Jewellery
Comyns
Selcraft Sdn Bhd
Sculptors Dream
Websitehttp://www.royalselangor.com

Royal Selangor International Sdn Bhd (doing business as Royal Selangor) is a Malaysian pewter manufacturer and retailer, the largest of its type in the world.

History[edit]

Founded in 1885[1] by Yong Koon (simplified Chinese: 杨坤; traditional Chinese: 楊堃; pinyin: yáng kūn) in his little shop called Ngeok Foh (Jade Peace), Yong Koon handcrafted pewter objects mainly for ceremonial use, such as joss stick holders, incense burners and candle holders for altars of Chinese homes and temples.[2] The pewter objects sold by Yong Koon were polished with "stone leaf" (Tetracera scandens), a wild tropical leaf of a fine, abrasive nature. With the arrival of British colonials, the offering expanded to include tankards, ashtrays and tea services.[3] The brand was then known as Selangor Pewter.[citation needed]

In the 1970s, the company started exporting, first to Singapore and Hong Kong and then to Australia. Towards the 1980s, the market expanded into Europe and later into Japan.

In 1992, the company changed its name to Royal Selangor to reflect its endorsement from Sultan Salahuddin, the Sultan of Selangor,[4] dropping 'pewter' from its company name as its product range had expanded to include items from other materials.

World's Largest Pewter Tankard[edit]

The world's largest pewter tankard, recognized by the Guinness Book of Records, was made by Royal Selangor in 1985 to commemorate its centenary. Displayed at Royal Selangor headquarters in Setapak, it is 1.987 metres tall, weighs 1,557 kg and has a capacity of 2,796 litres. The giant tankard has travelled around the world to places such as Canada, Australia, Singapore and China.[citation needed]

Products[edit]

The company offers over a thousand tableware and gift items, from tankards and tea sets, to photo frames, desk accessories and wine accessories. Distributed worldwide from its base in Kuala Lumpur, the company has more than 40 shops worldwide. It exports to more than 20 countries, with retail outlets in London, Toronto, Melbourne, Tokyo, Shanghai, Hong Kong, Sydney and Singapore.[citation needed]

Royal Selangor is found in stores such as Harrods and John Lewis in United Kingdom,[1] David Jones and Myer in Australia, Wako and Mitsukoshi in Japan.[1] Represented in five continents with eight offices worldwide, it is also represented by its website.

In 1989 and 1991, Royal Selangor received the Design Plus award at the Frankfurt International Gift Fair. In 1997, Royal Selangor received the Gift of the Year Award in the licensed gifts category, from the Giftware Association of the United Kingdom.[citation needed]

Collaboration[edit]

Museum Collaborations

  • British Museum
  • V&A Museum

Designer Collaborations

  • Erik Magnussen
  • Jarrod Lim
  • Freeman Lau
  • Viewport Studio
  • Nathan Yong

References[edit]

  1. ^ a b c Schwass, Joachim; Glemser, Anne-Catrin (2016). Wise Family Business: Family Identity Steering Brand Success. Springer. pp. 152–157. ISBN 9781137586001. Retrieved 3 December 2018.
  2. ^ Chen, May Yee (2003). The Royal Selangor Story: Born and Bred in Pewter Dust. Archipelago Press. ISBN 9789814068550.
  3. ^ Lee, Kiefer; Carter, Steve (2012). Global Marketing Management. Oxford University Press. p. 257. ISBN 9780199609703. Retrieved 3 December 2018.
  4. ^ Llewelyn, David (2011). Invisible Gold in Asia: Creating Wealth Through Intellectual Property. Marshall Cavendish International Asia Pte Ltd. pp. 204–205. ISBN 9789814312714. Retrieved 3 December 2018.