RuPay

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RuPay
RuPay.svg
Product type
OwnerNPCI
CountryIndia
Introduced26 March 2012; 6 years ago (2012-03-26)
MarketsIndia
Websitewww.rupay.co.in

RuPay is an Indian domestic card scheme conceived and launched by the National Payments Corporation of India (NPCI) on 26 March 2012.[1] It was created to fulfil the Reserve Bank of India’s (RBI) desire to have a domestic, open loop,[clarification needed] and multilateral system of payments in India. In India, 90% of credit card transactions and almost all debit card transactions are domestic; however, the cost of transactions was high due to the dominance of foreign gateways like Visa and Mastercard. RuPay facilitates electronic payment at all Indian banks and financial institutions.[2] NPCI maintains ties with Discover Financial to enable the card scheme to gain international acceptance.[3][4][5]

Background[edit]

The IndiaPay scheme was conceived by the National Payments Corporation of India as an alternative to the MasterCard and Visa card schemes,[2][6] and to consolidate and integrate various payment systems in India. It was renamed to RuPay to avoid naming conflicts with other financial institutions using the same name.[7]

RuPay is a portmanteau of the words rupee and Payment[8] The colors used in the logo are an allusion to the tricolor national flag.

The RuPay card was launched on 26 March 2012. NPCI entered into a strategic partnership with Discover Financial Services (DFS) for RuPay Card, enabling the acceptance of RuPay Global Cards on Discover’s global payment network outside of India.[9][10][11]

On 8 May 2014, RuPay has been dedicated to India by the then President of India, Pranab Mukherjee at Rashtrapati Bhavan, New Delhi.[12][13][14][15][16].

As of July 2018, the RuPay card is issued across the length and breadth of the country to the savings and current account holders of over 1100 banks in India. Apart from the mainline private and public sector banks in India, the RuPay card is issued by cooperative banks (scheduled cooperative banks, district cooperative banks, state cooperative banks, urban cooperative banks) and regional rural banks (RRBs) in the country.

Acceptance[edit]

India[edit]

RuPay cards are accepted at almost all ATMs across India.[17] According to the data published by National Payments Corporation of India, there are well over two hundred thousand ATMs[18] and more than 2,614,584 PoS terminals in India under the RuPay platform. In addition to the ATMs and PoS terminals, RuPay cards are accepted online on most domestic payment gateways and some international payment gateways (through its alliances with other networks).[19][20][21]

RuPay Cards are accepted at 97% of all PoS terminals in India. RuPay has partnered 39 PoS Acquiring Banks in India to accept their cards at PoS terminals located at different merchant locations.[22][23]

Singapore[edit]

Prime Minister of India, Narendra Modi launched the RuPay platform in Singapore on 31 May 2018. The launch took place in parallel with related services offered by NPCI, such as, UPI and BHIM. State Bank of India, Singapore will be the first bank to issue RuPay cards in the country.[24]

RuPay digital payments system was linked up with Singapore’s 33-year-old Network for Electronic Transfers (NETS). RuPay users will be able to make payments at all NETS acceptance points across Singapore. Holders of Singapore NETS will be able to make online purchases on e-commerce merchants that accept RuPay as well as use the 2.8 million RuPay point-of-sale terminals in India. Holders of NETS would also be able to withdraw cash at any ATM in India.

Global alliances[edit]

To increase acceptance around the world RuPay has form several agreements with other payment networks. Some major examples include:

Banking[edit]

A sample of an older RuPay Debit card
A sample of an older RuPay Debit card

RuPay's Parent Organization, National Payments Corporation of India has been backed by 11 leading banks, of which 7 are public sector banks namely State Bank of India, Bank of Baroda, Punjab National Bank, Canara Bank, Union Bank of India, Andhra Bank and Bank of India; 2 private sector banks ICICI Bank and HDFC Bank with 2 foreign banks namely Citi Bank and HSBC.[25] As of August 2018, over 1100 banks, including all major public sector banks, several private banks, co-operative and rural banks, issue RuPay cards.[26]

Banks in India are authorized to issue RuPay debit cards to their customers for use at ATMs, PoS terminals, and e-commerce websites.[27] About 515 million cards have been issued as of August 2018 by nearly 1,100 banks giving it more than 50% share in the country’s debit-card market by volume, beating the much older duo of Visa and Mastercard..[28]

Rupay Contactless[edit]

Rupay Contactless
Symbol of Rupay Contactless

A contactless payment technology feature that allows cardholders to wave their card in front of contactless payment terminals without the need to physically swipe or insert the card into a point-of-sale device. This is an EMV-compatible, "contactless" payment feature similar to Mastercard Contactless, Visa Contactless and the ExpressPay, with both using RFID technology. All three use the same symbol as shown on the right. Contactless can currently be used on transactions up to and including ₹2000.

Jan Dhan Yojana[edit]

RuPay Cards got a major boost through the Pradhan Mantri Jan Dhan Yojana as RuPay cards were issued to all Jan Dhan accounts. In spite of the critics saying most accounts are dormant, RuPay Cards are now widely used by Jan Dhan Card holders.

Until June 2018, 242 million RuPay Debit Cards were issued under the Jan Dhan Yojana against 925 million debit cards issued by the banking industry. NPCI held consultations with small finance bank licensees on the use of RuPay Cards and is set to emerge as the dominant debit card with small finance banks.[29]

Market share[edit]

RuPay is presently the largest card network in India with 65% of market share in India card market. [30] [31] RuPay Cards are widely accepted across the country at almost all ATMs, PoS terminals and e-commerce portals. In addition, certain RuPay Cards (such as Platinum Debit/Credit Card & Select Credit Card) are also accepted internationally through the Discover Financial Network and JCB Network.

Initiative for farmers[edit]

RuPay also provides a unified "Kisan Card", issued by banks across the country under Kisan Credit Card, enabling farmers to transact business on ATMs and PoS terminals.[32]

PUNGRAIN (Punjab Grains Procurement Corporation Ltd), pays commission agents through the RuPay Debit Card, and developed a commission agents network called the Kisan Arhtia Information and Remittance Online Network (KAIRON) with the help of the National Payments Corporation of India.[33][34][35]

Kotak Mahindra Bank in partnership with RuPay rolled out an initiative for financial inclusion, where the dairy farmers across 75 cooperative societies of AMUL in regions of Burdwan and Hooghly of West Bengal will be able to get their payments directly into their account on the same day of sale of milk.[36]

The same model is planned to be adopted in the state of Gujarat where 1200 cooperative societies comprising over 300,000 dairy farmers will be the part of the programme.[36]

See also[edit]

References[edit]

  1. ^ "RuPay Card – All Information about RuPay and RuPay Card". Banking Awareness. 2012-08-29. Retrieved 2014-08-14.
  2. ^ a b "Finally, India card Rupay to replace Visa, MasterCard - The Times of India". Articles.timesofindia.indiatimes.com. Retrieved 2014-08-14.
  3. ^ "Discover Financial Services And National Payment Corporation Of India Announce Strategic Alliance Enabling Increased Network Acceptance". 2012-03-07. Retrieved 2016-12-01.
  4. ^ "'Desi' alternative to VISA, Mastercard from July". Deccanherald.com. 2013-05-02. Retrieved 2014-02-09.
  5. ^ "NPCI's RuPay debit cards to rival Visa and Mastercard - The Economic Times". Economictimes.indiatimes.com. 2012-03-27. Retrieved 2014-02-09.
  6. ^ "Visa & MasterCard gone. Rupay card, bring it on". Moneycontrol.com. Retrieved 2014-08-14.
  7. ^ "IndiaPay's name changed to RuPay". Financial Express. 2010-12-28. Retrieved 2014-08-14.
  8. ^ http://www.npci.org.in/RuPayBackground.aspx
  9. ^ "NPCI to launch RuPay global cards by July - Economic Times". Articles.economictimes.indiatimes.com. 2013-04-05. Retrieved 2014-02-09.
  10. ^ "Clipping of Mumbai, 06 April, 2013 :readwhere". Epaper.financialexpress.com. Retrieved 2014-02-09.
  11. ^ "NPCI to launch RuPay global cards by July, IBN Live News". Ibnlive.in.com. 2013-04-05. Retrieved 2014-02-09.
  12. ^ IANS (2014-05-08). "Pranab launches RuPay, India's own card payment network". The Hindu. Retrieved 2014-08-14.
  13. ^ "Pranab Mukherjee dedicates India's own payment gateway 'RuPay' to nation | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 2014-05-09. Retrieved 2014-08-14.
  14. ^ ENS Economic Bureau - NEW DELHI. "India Gets its Own Payment Gateway - RuPay". The New Indian Express. Retrieved 2014-08-14.
  15. ^ "India's own payment gateway 'RuPay' launched". Livemint. 2014-05-08. Retrieved 2014-08-14.
  16. ^ Our Bureau. "Soon, you can use the RuPay platform to shop abroad, book railway tickets | Business Line". Thehindubusinessline.com. Retrieved 2014-08-14.
  17. ^ "Press Detail | Diners Club International". Diners Club International. Retrieved 2016-08-07.
  18. ^ "This Is How 2 Lakh ATMs In India Will Get A Complete Makeover". Huffington Post India. 2016-11-11. Retrieved 2018-03-21.
  19. ^ Megha Mandavia (2013-03-29). "Come April, you can use RuPay even online | Latest News & Updates at". Dnaindia.com. Retrieved 2014-02-09.
  20. ^ "National Payments Corporation of India". Npci.org.in. Archived from the original on 8 February 2014. Retrieved 9 February 2014.
  21. ^ "NPCI launches e-commerce solution in RuPay Card". Business Standard. 2013-06-21. Retrieved 2014-02-09.
  22. ^ "National Payments Corporation of India". Npci.org.in. Retrieved 2014-02-09.
  23. ^ "RuPay FAQs". Npci.org.in. Retrieved 2018-03-21.
  24. ^ "PM launches RuPay in Singapore".
  25. ^ Nair, Vishwanath; Vishwanathan, Vivina (January 7, 2016). "NPCI's unified payment interface to start in April". Live Mint. Retrieved 17 September 2016.
  26. ^ Siva, Meera (26 March 2017). "It pays to get a RuPay card". The Hindu Business Line. Retrieved 26 March 2017.
  27. ^ "National Payments Corporation of India". Npci.org.in. Retrieved 2014-02-09.
  28. ^ "RuPay Card base to touch 25 mn by Mar: NCPI - Economic Times". Articles.economictimes.indiatimes.com. 2014-02-02. Retrieved 2014-08-14.
  29. ^ "RuPay debit cards to gain from small finance banks". Business Standard. September 5, 2016. Retrieved 17 September 2016.
  30. ^ https://www.firstpost.com/business/demonetisation-anniversary-visa-mastercard-losing-market-share-to-indigenous-rupay-card-upi-says-arun-jaitley-5520371.html
  31. ^ https://www.moneycontrol.com/news/india/visa-mastercard-losing-market-share-to-indigenous-rupay-card-upi-arun-jaitley-3140991.html
  32. ^ "RuPay: A New Indian Payment System" (PDF). PBR. Retrieved 17 September 2016.
  33. ^ "Punjab government to make online payment to commission agents - Economic Times". Articles.economictimes.indiatimes.com. 2013-03-31. Retrieved 2014-02-09.
  34. ^ "Wheat procurement begins today, Arthias to get payments online". Indian Express. 2013-04-01. Retrieved 2014-02-09.
  35. ^ "Punjab govt to make online payment to commission agents | Business Line". Thehindubusinessline.com. 2013-03-31. Retrieved 2014-02-09.
  36. ^ a b "Kotak Bank rolls out financial inclusion plan for Amul workers | Business Line". Thehindubusinessline.com. 2013-12-17. Retrieved 2014-02-09.

External links[edit]