|Introduced||26 March 2012|
RuPay is an Indian domestic card scheme conceived and launched by the National Payments Corporation of India (NPCI) on 26 March 2012. It was created to fulfil the Reserve Bank of India’s (RBI) desire to have a domestic, open loop,[clarification needed] and multilateral system of payments in India. In India, 90% of credit card transactions and almost all debit card transactions are domestic; however, the cost of transactions was high due to the dominance of foreign gateways like Visa and Mastercard. RuPay facilitates electronic payment at all Indian banks and financial institutions. NPCI maintains ties with Discover Financial to enable the card scheme to gain international acceptance.
The IndiaPay scheme was conceived by the National Payments Corporation of India as an alternative to the MasterCard and Visa card schemes, and to consolidate and integrate various payment systems in India. It was renamed to RuPay to avoid naming conflicts with other financial institutions using the same name.
The RuPay card was launched on 26 March 2012. NPCI entered into a strategic partnership with Discover Financial Services (DFS) for RuPay Card, enabling the acceptance of RuPay Global Cards on Discover’s global payment network outside of India.
As of July 2018, the RuPay card is issued across the length and breadth of the country to the savings and current account holders of over 1100 banks in India. Apart from the mainline private and public sector banks in India, the RuPay card is issued by cooperative banks (scheduled cooperative banks, district cooperative banks, state cooperative banks, urban cooperative banks) and regional rural banks (RRBs) in the country.
RuPay cards are accepted at almost all ATMs across India. According to the data published by National Payments Corporation of India, there are well over two hundred thousand ATMs and more than 2,614,584 PoS terminals in India under the RuPay platform. In addition to the ATMs and PoS terminals, RuPay cards are accepted online on most domestic payment gateways and some international payment gateways (through its alliances with other networks).
RuPay Cards are accepted at 97% of all PoS terminals in India. RuPay has partnered 39 PoS Acquiring Banks in India to accept their cards at PoS terminals located at different merchant locations.
Prime Minister of India, Narendra Modi launched the RuPay platform in Singapore on 31 May 2018. The launch took place in parallel with related services offered by NPCI, such as, UPI and BHIM. State Bank of India, Singapore will be the first bank to issue RuPay cards in the country.
RuPay digital payments system was linked up with Singapore’s 33-year-old Network for Electronic Transfers (NETS). RuPay users will be able to make payments at all NETS acceptance points across Singapore. Holders of Singapore NETS will be able to make online purchases on e-commerce merchants that accept RuPay as well as use the 2.8 million RuPay point-of-sale terminals in India. Holders of NETS would also be able to withdraw cash at any ATM in India.
To increase acceptance around the world RuPay has form several agreements with other payment networks. Some major examples include:
RuPay's Parent Organization, National Payments Corporation of India has been backed by 11 leading banks, of which 7 are public sector banks namely State Bank of India, Bank of Baroda, Punjab National Bank, Canara Bank, Union Bank of India, Andhra Bank and Bank of India; 2 private sector banks ICICI Bank and HDFC Bank with 2 foreign banks namely Citi Bank and HSBC. As of August 2018, over 1100 banks, including all major public sector banks, several private banks, co-operative and rural banks, issue RuPay cards.
Banks in India are authorized to issue RuPay debit cards to their customers for use at ATMs, PoS terminals, and e-commerce websites. About 515 million cards have been issued as of August 2018 by nearly 1,100 banks giving it more than 50% share in the country’s debit-card market by volume, beating the much older duo of Visa and Mastercard..
A contactless payment technology feature that allows cardholders to wave their card in front of contactless payment terminals without the need to physically swipe or insert the card into a point-of-sale device. This is an EMV-compatible, "contactless" payment feature similar to Mastercard Contactless, Visa Contactless and the ExpressPay, with both using RFID technology. All three use the same symbol as shown on the right. Contactless can currently be used on transactions up to and including ₹2000.
Jan Dhan Yojana
RuPay Cards got a major boost through the Pradhan Mantri Jan Dhan Yojana as RuPay cards were issued to all Jan Dhan accounts. In spite of the critics saying most accounts are dormant, RuPay Cards are now widely used by Jan Dhan Card holders.
Until June 2018, 242 million RuPay Debit Cards were issued under the Jan Dhan Yojana against 925 million debit cards issued by the banking industry. NPCI held consultations with small finance bank licensees on the use of RuPay Cards and is set to emerge as the dominant debit card with small finance banks.
RuPay is presently the largest card network in India with 65% of market share in India card market.   RuPay Cards are widely accepted across the country at almost all ATMs, PoS terminals and e-commerce portals. In addition, certain RuPay Cards (such as Platinum Debit/Credit Card & Select Credit Card) are also accepted internationally through the Discover Financial Network and JCB Network.
Initiative for farmers
PUNGRAIN (Punjab Grains Procurement Corporation Ltd), pays commission agents through the RuPay Debit Card, and developed a commission agents network called the Kisan Arhtia Information and Remittance Online Network (KAIRON) with the help of the National Payments Corporation of India.
Kotak Mahindra Bank in partnership with RuPay rolled out an initiative for financial inclusion, where the dairy farmers across 75 cooperative societies of AMUL in regions of Burdwan and Hooghly of West Bengal will be able to get their payments directly into their account on the same day of sale of milk.
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