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Section 25 Company
Industry Financial services
Founded 26 March 2012; 5 years ago (2012-03-26)
Area served
Products Debit card, Credit Card, Prepaid Card, Virtual Card & BharatQR
Website Official Website

RuPay is an Indian domestic card scheme conceived and launched by the National Payments Corporation of India (NPCI).[1] It was created to fulfil the Reserve Bank of India’s desire to have a domestic, open loop,[clarification needed] and multilateral system of payments in India. In India, 90 per cent of credit card transactions and almost all debit card transactions are domestic; however, the cost of transactions was high due to monopoly of foreign gateways like Visa and Mastercard. RuPay facilitates electronic payment at all Indian banks and financial institutions.[2] NPCI maintains ties with Discover Financial to enable the card scheme to gain international acceptance.[3][4][5]


The IndiaPay scheme was conceived by the National Payments Corporation of India as an alternative to the MasterCard and Visa card schemes,[2][6] and to consolidate and integrate various payment systems in India. It was renamed to RuPay to avoid naming conflicts with other financial institutions using the same name.[7]

RuPay is a portmanteau of the words rupee and payment.[8] The colors used in the logo are an allusion to the tricolor national flag.

The RuPay card was launched on 26 March 2012. NPCI entered into a strategic partnership with Discover Financial Services (DFS) for RuPay Card, enabling the acceptance of RuPay Global Cards on Discover’s global payment network outside of India.[9][10][11]

On 8 May 2014, RuPay has been dedicated to India by President of India, Pranab Mukherjee at Rashtrapati Bhavan, New Delhi.[12][13][14][15][16]


RuPay cards are accepted at all automated teller machines (ATMs) across India under National Financial Switch, and under the NPCI's agreement with DFS, RuPay cards are accepted on the international Discover network.[17] According to the data published by National Payments Corporation of India, there are around 145,270 ATMs and more than 875,000 point of sale (PoS) terminals in India under the RuPay platform. In addition to the ATMs and PoS terminals, RuPay cards are accepted online on most domestic payment gateways.[18] with the same PIN which they use for ATM transactions.[19][20][21][22]

RuPay cards are accepted at all PoS terminals in India. To enable this, RuPay has certified 29 major banks in India to accept the RuPay card at their respective PoS terminals located at different merchant locations.[23]


RuPay's Parent Organization, National Payments Corporation of India has been backed by 11 leading banks, of which 7 are public sector banks namely State Bank of India, Bank of Baroda, Punjab National Bank, Canara Bank, Union Bank of India, Andhra Bank and Bank of India; 2 private sector banks ICICI Bank and HDFC Bank with 2 foreign banks namely Citi Bank and HSBC.[24] As of March 2017, over 600 banks, including all major public sector banks, several private banks, co-operative and rural banks, issue RuPay cards.[25]

A Sample of a newer RuPay Debit card

Banks in India are authorized to issue RuPay debit cards to their customers for use at ATMs, PoS terminals, and e-commerce websites.[26] About 25 million cards have been issued as of March 2014.[27] RuPay cards are also issued at about 200 cooperative and rural banks to promote financial inclusion.[26]

RuPay EMV[edit]

NPCI has rolled out its chip card for high security transactions using EMV (Europay, MasterCard and Visa) chip technology, which is a global standard for debit and credit cards. RuPay chip cards have an embedded microprocessor circuit containing information about the card holder and because transactions are PIN-based rather than signature-based.[28]

Jan Dhan Yojana[edit]

RuPay cards got a major boost through the Pradhan Mantri Jan Dhan Yojana as RuPay cards were issued to all Jan Dhan accounts. In spite of the critics saying most accounts are dormant, RuPay cards are now widely used by Jan Dhan Card holders.

Until March, 2016, 178 million RuPay debit cards were issued under the Jan Dhan Yojana against 662 million debit cards issued by the banking industry. The NPCI held consultations with small finance bank licensees on the use of RuPay cards and is set to emerge as the dominant debit card with small finance banks.[29]

Market share[edit]

RuPay is presently the largest card network in India with over 43% of market share (375 million users) in Indian card payment scheme.[30]. RuPay overtook Visa (which had over 50% of the market share) in June 2017.[31]. RuPay cards are widely accepted across the country at almost all ATMs, PoS terminals and e-commerce portals. In addition, certain RuPay cards (such as Platinum Debit/Credit Card & Select Credit Card) are also accepted internationally through the Discover Financial Network and JCB Network.

RuPay for farmers[edit]

RuPay also provides a unified "Kisan Card", issued by banks across the country under Kisan Credit Card, enabling farmers to transact business on ATMs and PoS terminals.[32]

PUNGRAIN (Punjab Grains Procurement Corporation Ltd), pays commission agents through the RuPay Debit Card, and developed a commission agents network called the Kisan Arhtia Information and Remittance Online Network (KAIRON) with the help of the National Payments Corporation of India.[33][34][35]

Kotak Mahindra Bank in partnership with RuPay rolled out an initiative for financial inclusion, where the dairy farmers across 75 cooperative societies of AMUL in regions of Burdwan and Hooghly of West Bengal will be able to get their payments directly into their account on the same day of sale of milk.[36]

The same model is planned to be adopted in the state of Gujarat where 1200 cooperative societies comprising over 300,000 dairy farmers will be the part of the programme.[36]

See also[edit]


  1. ^ "RuPay Card – All Information about RuPay and RuPay Card". Banking Awareness. 2012-08-29. Retrieved 2014-08-14. 
  2. ^ a b "Finally, India card Rupay to replace Visa, MasterCard - The Times of India". Retrieved 2014-08-14. 
  3. ^ "Discover Financial Services And National Payment Corporation Of India Announce Strategic Alliance Enabling Increased Network Acceptance". 2012-03-07. Retrieved 2016-12-01. 
  4. ^ "'Desi' alternative to VISA, Mastercard from July". 2013-05-02. Retrieved 2014-02-09. 
  5. ^ "NPCI's RuPay debit cards to rival Visa and Mastercard - The Economic Times". 2012-03-27. Retrieved 2014-02-09. 
  6. ^ "Visa & MasterCard gone. Rupay card, bring it on". Retrieved 2014-08-14. 
  7. ^ "IndiaPay’s name changed to RuPay". Financial Express. 2010-12-28. Retrieved 2014-08-14. 
  8. ^
  9. ^ "NPCI to launch RuPay global cards by July - Economic Times". 2013-04-05. Retrieved 2014-02-09. 
  10. ^ "Clipping of Mumbai, 06 April, 2013 :readwhere". Retrieved 2014-02-09. 
  11. ^ "NPCI to launch RuPay global cards by July, IBN Live News". 2013-04-05. Retrieved 2014-02-09. 
  12. ^ IANS (2014-05-08). "Pranab launches RuPay, India’s own card payment network". The Hindu. Retrieved 2014-08-14. 
  13. ^ "Pranab Mukherjee dedicates India's own payment gateway 'RuPay' to nation | Latest News & Updates at Daily News & Analysis". 2014-05-09. Retrieved 2014-08-14. 
  14. ^ ENS Economic Bureau - NEW DELHI. "India Gets its Own Payment Gateway - RuPay". The New Indian Express. Retrieved 2014-08-14. 
  15. ^ "India’s own payment gateway ‘RuPay’ launched". Livemint. 2014-05-08. Retrieved 2014-08-14. 
  16. ^ Our Bureau. "Soon, you can use the RuPay platform to shop abroad, book railway tickets | Business Line". Retrieved 2014-08-14. 
  17. ^ "Press Detail | Diners Club International". Diners Club International. Retrieved 2016-08-07. 
  18. ^ Megha Mandavia (2013-03-29). "Come April, you can use RuPay even online | Latest News & Updates at". Retrieved 2014-02-09. 
  19. ^ "National Payments Corporation of India". Retrieved 2014-02-09. 
  20. ^ "‘Aadhaar, chip & pin need to coexist’ - The Times of India". Retrieved 2014-02-09. 
  21. ^ "NPCI launches e-commerce solution in RuPay Card". Business Standard. 2013-06-21. Retrieved 2014-02-09. 
  22. ^ "RuPay cards can be used online - Times Of India". 2013-06-22. Retrieved 2014-02-09. 
  23. ^ "National Payments Corporation of India". Retrieved 2014-02-09. 
  24. ^ Nair, Vishwanath; Vishwanathan, Vivina (January 7, 2016). "NPCI’s unified payment interface to start in April". Live Mint. Retrieved 17 September 2016. 
  25. ^ Siva, Meera (26 March 2017). "It pays to get a RuPay card". The Hindu Business Line. Retrieved 26 March 2017. 
  26. ^ a b "National Payments Corporation of India". Retrieved 2014-02-09. 
  27. ^ "RuPay Card base to touch 25 mn by Mar: NCPI - Economic Times". 2014-02-02. Retrieved 2014-08-14. 
  28. ^ "OT Partners with Axis Bank to Offer India’s First RuPay EMV Contactless Smart Card". Business Wire. July 26, 2016. Retrieved 17 September 2016. 
  29. ^ "RuPay debit cards to gain from small finance banks". Business Standard. September 5, 2016. Retrieved 17 September 2016. 
  30. ^ "NPCI MD & CEO Shri. A. P. Hota - Shares his views on Digital Products". NPCI. 26 June 2017. Retrieved 20 August 2017. 
  31. ^ Rebello, Joel (December 16, 2015). "Jan Dhan Yojana: RuPay gaining currency irks US companies MasterCard & Visa". Economic Times. Retrieved 17 September 2016. 
  32. ^ "RuPay: A New Indian Payment System" (PDF). PBR. Retrieved 17 September 2016. 
  33. ^ "Punjab government to make online payment to commission agents - Economic Times". 2013-03-31. Retrieved 2014-02-09. 
  34. ^ "Wheat procurement begins today, Arthias to get payments online". Indian Express. 2013-04-01. Retrieved 2014-02-09. 
  35. ^ "Punjab govt to make online payment to commission agents | Business Line". 2013-03-31. Retrieved 2014-02-09. 
  36. ^ a b "Kotak Bank rolls out financial inclusion plan for Amul workers | Business Line". 2013-12-17. Retrieved 2014-02-09. 

External links[edit]