Rua Oscar Freire

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Oscar Freire Street
Rua Oscar Freire
Oscar Freire2.jpg
Stores in the Rua Oscar Freire
Former name(s) Rua São José (São José Street) and Rua Iguape (Iguape Street)
Length 2.6 km (1.6 mi)
Location São Paulo, Brazil
South end Alameda Casa Branca, 1009
North end Avenida Doutor Arnaldo, 1566

Rua Oscar Freire (in English: Oscar Freire Street) is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal).

According to Excellence Mystery Shopping International the Rua Oscar Freire is the 8th most luxurious street in the world and second in the Americas behind 5th Avenue in New York.

Shops located on Rua Oscar Freire and surrounding streets include Louis Vuitton, Armani (Giorgio Armani and Emporio Armani lines), Carmen Steffens, Dior, Montblanc, Cartier, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cavalli, Bulgari, Salvatore Ferragamo, Marc Jacobs, Gant[disambiguation needed], Lacoste, Timberland, Tommy Hilfiger, Nike, Adidas, Benetton. Top-notch Brazilian fashion is present with the likes of Alexandre Herchcovitch, Cris Barros, Reinaldo Lourenço, Glória Coelho, Animale, Forum, Ellus, NK Store, Sergio K, Havaianas, Carlos Miele, Cavalera, Le Lis Blanc, Canal, Triton, Iódice and Osklen. National high end jewelry stores include Vivara and H Stern.

Sophisticated food shops and restaurants can also be found. Among them are A Figueira Rubaiyat, Fasano, Antiquarius and 'Gero, four of the city's most traditional and expensive restaurants, as well as world-famous Häagen-Dazs. There is a Nespresso store, and in 2010 a Valrhona boutique was opened.

In 2006, stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.

A new Line 4 - Yellow Metro station is being constructed in this street and the works are expected to be completed in 2016.