Ruby Ibarra

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Ruby Ibarra
Ruby Ibarra.jpg
Ibarra performing in San Francisco in 2014
Background information
Birth nameRuby Anne Ibarra
Also known asRuby Ibarra
Born (1988-02-25) February 25, 1988 (age 34)
OriginTacloban, Philippines
GenresHip hop
Occupation(s)Rapper · music producer · songwriter · spoken word artist
InstrumentsVocals · MPC 1000 · MPC 2000XL · synthesizer
Years active2011–present
LabelsBeatrock Music

Ruby Ibarra (born February 25, 1988) is an American rapper, music producer, and spoken word artist from San Lorenzo, California. She raps in Tagalog, Waray, and English.[1] Her raps concern her cultural heritage and her experiences as an immigrant to the United States from the Philippines.[2]

Early life[edit]

Ibarra was born in the Philippines. Ruby spent around four years of her life in the city of Tacloban, she was inspired by a television performance by Filipino rapper Francis Magalona. Her family immigrated to San Lorenzo, California and she was raised in the Bay Area. She attended the University of California, Davis and performed with spoken word collective, SickSpits.[3] Ruby attributes her identity in music from growing up in the early nineties with hip-hop influences of Tupac, Eminem, Wu-Tang Clan, etc.[4]

Music career[edit]

Ibarra released her Lost In Translation mixtape, hosted by DJ Kay Slay, on December 12, 2012. The mixtape debuted that evening on Eminem's Shade45 channel on Sirius XM Radio, where she was interviewed live by DJ Kay Slay.[5]

On November 5, 2015, she officially signed to independent record label, Beatrock Music, and announced that she would release her full-length debut album with them in 2016. She began recording the album with Fatgums in Inglewood, California in March 2016. On October 3, 2017, she released her album “Circa 1991” where she documents social justice issues like immigration and trauma, and she made her mark in her local music industry. She is described by people as reflective of who they are and the experiences they’ve had in the United States.

In January 2018, Ruby was featured in a national MasterCard TV commercial with singer SZA and other breakout artists to promote the Start Something Priceless campaign.[6]

In 2018, Ruby Ibarra has done 6 projects with The Filipino Channel: Cinematografo: Performance and Music Licensing- Discovering Routes: Music Licensing- Kasayahan Festival in Daly City: Performance- 24x24: Feature not yet released- Balitang America: Jocelyn Enriquez x Ruby Ibarra Feature- Gifts of Love: Performance for ABS CBN Foundation. Ruby Ibarra’s 2018 documentary - Nothing on US: Pinays Rising - was featured in multiple countries and film festivals including Guam,[7] Toronto, San Francisco, and Boston.[8]

On June 29, 2019, Ibarra performed at the Smithsonian Folklife Festival alongside DJ Mister REY on the National Mall in Washington, D.C.[9] Ibarra performed at The Getty on February 15, 2020 in collaboration with the Smithsonian Folklife Festival.[10]

In addition to Ruby’s individual platforms, she has team support from the following platforms to distribute her content: Myx TV (CableTv & Online broadcast in more than 15 million households on cable providers such as Comcast, Time Warner, Cox, Bright House and DIRECTV) and DASH Radio (a global digital radio broadcasting platform with more than 80 original stations and 10 million+ listeners around the world).

Ibarra has 45,400 subscribers on Youtube and combined presence of nearly 3 million views on YouTube.[11]

Recent partnerships & features include the following corporations:

  • Pandora
  • Apple
  • Reebok
  • Forbes (Mastercard)
  • BuzzFeed
  • VICE
  • NBC News
  • NPR


Ibarra describes her style as reminiscent of 1990s hip hop; she cites Lupe Fiasco and Raekwon as her influences.[12]

Personal life[edit]

Ibarra is a UC Davis graduate.[13] She lives in Hayward and previously worked as a scientist in the quality-control department of a Bay Area biotech firm.[14][15][16]



  • Circa91 (Beatrock Music, October 3, 2017)


  • Lost in Translation mixtape (Independent, December 2012)


See also[edit]


  1. ^ Kruschewsky, Gabriela (November 6, 2013). "9 Underground Female Rappers You Need To Know About". Buzzfeed.
  2. ^ Bernier, Lisa (March 12, 2014). "11 Asian Musicians Proving That Great Music Knows No Race". Mic.
  3. ^ Pandika, Melissa (July 5, 2014). "This Girl is Breaking the Silence of the Female Rap Scene". OZY.
  4. ^ "BIO". Ruby Ibarra. Retrieved 8 August 2021.
  5. ^ Fleischer, Adam (October 3, 2011). "The Break Presents: Ruby Ibarra". XXL.
  6. ^ "The Fader. (2018, Jan). Watch SZA team up with 6 breakout artists to talk struggle, self-love".
  7. ^ Retrieved 2021-07-06. {{cite web}}: Missing or empty |title= (help)
  8. ^ "Nothing on US: Pinays Rising". FilmFreeway. Retrieved 2021-07-06.
  9. ^ "Ruby Ibarra – "Taking Names" at the Smithsonian Folklife Festival". Smithsonian Institution (in Spanish). Retrieved 2021-06-30.
  10. ^ "Sounds of L.A.: Ruby Ibarra and the Balikbayans | Getty360 Calendar". The J. Paul Getty in Los Angeles. Retrieved 2021-07-06.
  11. ^ "Ruby Ibarra - YouTube". Retrieved 2021-07-06.
  12. ^ "8 Asian Entertainers Who Are Making Names For Themselves In The States". Huff Post. October 6, 2014.
  13. ^[dead link]
  14. ^ "Ruby Ibarra's World: Bay Area Rapper by Night; COVID-19 Researcher by Day". 9 August 2020.
  15. ^ "Meet the Bay Area rapper working on a COVID vaccine". 3 August 2020.
  16. ^ "Why One Vaccine Scientist Turned to Rap Music". Atmos. 2022-05-19. Retrieved 2022-06-11.
  17. ^ "Rapper Ruby Ibarra says Waray and Tagalog are 'perfect for hip-hop'". Public Radio International. Retrieved 2018-04-30.
  18. ^ "One Down: Filipina MC's unite, slay colonial patriarchy on track |". 22 March 2018. Retrieved 2018-04-30.

External links[edit]