Ruckus Society

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The Ruckus Society
Non Profit
Industry Activism
Founded 1995, Mount Hood National Forest, Oregon
Headquarters Oakland, California
Key people
Mike Roselle (co-founder), Twilly Cannon (co-founder), John Sellers, Adrienne Maree Brown, Megan Swoboda, Sharon Lungo, Diana Pei Wu
Products Strategic nonviolent direct action, Internet activism, civil disobedience
Revenue $250,000
Number of employees

The Ruckus Society is a nonprofit organization that sponsors skill-sharing and non-violent direct action training, strategy & consultation for activists and organizers from frontline and impacted communities working on social justice, human rights, migrant rights, workers rights and environmental justice. It was founded by Mike Roselle and Twilly Cannon.

The Ruckus Society's mission is to provide training in classic nonviolent direct action and civil disobedience tactics in the context of community-driven campaigns, including creative resistance, urban rappelling, media & communications, and blockades with and without gear.

The organization designs custom trainings and camps based on the specific needs and campaigns of the activists, and uses popular education techniques to allow participants to discover the direct action knowledge they already possess.

Services and collaborations[edit]

The Ruckus Society has co-sponsored projects including the Not Your Soldier Project (NYS), a counter-recruitment effort with the War Resisters League, and the Indigenous Peoples' Power Project (IP3), bringing together indigenous youth organizers from all over the country.

In 2006, Ruckus teamed up with Working Assets for an Election Protection project.[2] Together with Global Exchange and Rainforest Action Network, they worked against Ford Motor Company and later other auto-manufacturers.

The Ruckus Society is a member of numerous coalitions efforts, and have performed actions for Wal-Mart Watch and others. The group has provided training to Greenpeace, Patagonia, Inc., the California Faculty Association, United Students Against Sweatshops, Students for Bhopal, Student/Farmworker Alliance, the Silicon Valley Toxics Coalition, Students for a Free Tibet and Detroit Summer.

The Ruckus Society helped bottomline organizing for the US Social Forum in Detroit in 2010 and hosted a Migrant Rights Action Camp with NDLON at the Highlander Center in 2011.


John Sellers was the executive director of the organization for 8 years, through the World Trade Organization protests in Seattle in 1999, the creation of IP3 and NYS and his own $2 million bail. Adrienne Maree Brown came on as executive director in 2006, the first woman of color to lead the organization.

The organization created a co-directorship model in 2010 and in 2013 hired a third co-director. Leadership in the organization comes from the network of trainers and the many movements from which they come.


The Ruckus Society is made up of three staff and a network of over 150 action trainers and strategists located primarily in the United States but also distributed throughout the world.

As a movement support organization, The Ruckus Society has trained thousands of organizers and activists throughout the years in non-violent direct action and creative resistance, including those in environmental justice, migrant rights, education justice, forest defense, indigenous rights, workers rights, youth and criminal justice, and eviction defense.


  1. ^ "The Ruckus Society : Staff". Retrieved 2010-09-01. 
  2. ^ "Working Assets". Working Assets. Retrieved 2010-09-01. 

External links[edit]