Ruehl No.925

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Ruehl No.925
Industry Retail
Founded September 2004
Defunct January 2010
Headquarters New Albany, Ohio, U.S.
Number of locations
Area served
United States
Key people
Mike Jeffries (CEO)
Revenue $50.2 million USD (2007)[2][3]
Owner Abercrombie & Fitch

Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods and lifestyle accessories. Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35,[4] competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa.

The first Ruehl No.925 stores opened on September 24, 2004 at Westfield Garden State Plaza in Paramus, New Jersey, Woodfield Mall in Schaumburg, Illinois, and at International Plaza in Tampa, Florida.[5]

Trubble embroidered

Similar to Abercrombie & Fitch's moose logo and Hollister Co.'s seagull, Ruehl featured a French bulldog named "Trubble" embroidered on its clothing and accessories.

On June 17, 2009, Abercrombie & Fitch announced it would cease operations of the Ruehl brand.[6]


Ruehl storefront at Fashion Valley Mall.

Ruehl's storefront was meant to resemble a series of brownstone buildings, with concrete walkways, hedges, flower boxes, and iron gates at the front door. The interior was sectioned off into numerous bedrooms, living rooms, and conservatories meant to mimic the interior of a home. Bookshelves lined the "living room", chandeliers hung from the ceiling of the "bedrooms", portraits sat on the floor, tilted against walls, and a central hallway divided the store in half.


At the time of the concept's closure, Ruehl had 29 full-line store locations in the United States:[7]

The brand also operated one off-mall accessories store, a 600 sq ft (56 m2)[8] store at 370 Bleecker Street, New York City, New York.

Levi Strauss lawsuit[edit]

Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch in July 2007 for trademark infringement, alleging that Ruehl jeans and other products used Levi's trademarked pocket design of connected arches. Levi's filed similar suit against Polo Ralph Lauren.[9]