|Headquarters||New Albany, Ohio, U.S.|
Number of locations
|Mike Jeffries (CEO)|
|Revenue||$50.2 million USD (2007)|
|Owner||Abercrombie & Fitch|
Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods and lifestyle accessories. Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35, competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa.
The first Ruehl No.925 stores opened on September 24, 2004 at Westfield Garden State Plaza in Paramus, New Jersey, Woodfield Mall in Schaumburg, Illinois, and at International Plaza in Tampa, Florida.
On June 17, 2009, Abercrombie & Fitch announced it would cease operations of the Ruehl brand.
Ruehl's storefront was meant to resemble a series of brownstone buildings, with concrete walkways, hedges, flower boxes, and iron gates at the front door. The interior was sectioned off into numerous bedrooms, living rooms, and conservatories meant to mimic the interior of a home. Bookshelves lined the "living room", chandeliers hung from the ceiling of the "bedrooms", portraits sat on the floor, tilted against walls, and a central hallway divided the store in half.
At the time of the concept's closure, Ruehl had 28 full-line store locations in the United States:
- Westfield Topanga - Canoga Park, California
- The Americana at Brand - Glendale, California
- Westfield San Francisco Centre - San Francisco, California
- Fashion Valley - San Diego, California
- The Oaks - Thousand Oaks, California
- Fashion Show Mall - Las Vegas, Nevada
- Aventura Mall - Aventura, Florida
- International Plaza - Tampa, Florida
- Westfield Annapolis - Annapolis, Maryland
- Oakbrook Center - Oak Brook, Illinois
- Woodfield Mall - Schaumburg, Illinois
- Burlington Mall - Burlington, Massachusetts
- Natick Mall - Natick, Massachusetts
- Ala Moana Center - Honolulu, Hawaii
- Twelve Oaks Mall - Novi, Michigan
- Mall of America - Bloomington, Minnesota
- Westfield Garden State Plaza - Paramus, New Jersey
- Walden Galleria - Buffalo, New York
- Smith Haven Mall - Lake Grove, New York
- Roosevelt Field - Garden City, New York
- Easton Town Center - Columbus, Ohio
- The Domain - Austin, Texas
- Galleria Dallas - Dallas, Texas
- The Shops at La Cantera - San Antonio, Texas
- Washington Square - Tigard, Oregon
- Tysons Corner Center - McLean, Virginia
Levi Strauss lawsuit
Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch in July 2007 for trademark infringement, alleging that Ruehl jeans and other products used Levi's trademarked pocket design of connected arches. A similar suit was filed against Polo Ralph Lauren.
- Abercrombie & Fitch (ANF) 10-K 2007, "Financial Summary", p. 34
- Abercrombie & Fitch (ANF) First Quarter Earnings Release 2008
- "Four Iconic Businesses: One "BRAND"" (PDF). Retrieved 2008-02-09.
- "Levi's says Abercrombie pick pocketed design (Denim maker files another lawsuit, this time against teen clothier Abercrombie & Fitch, over theft of its trademarked back-pocket design)". CNN. July 26, 2007. Retrieved June 22, 2009.