Ruff Ryders Entertainment

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Ruff Ryders Entertainment
Ruff Ryders Logo.jpg
Parent company Universal
Founded 1988 (1988)
Founder Joaquin "Waah" Dean
Darrin "Dee" Dean
Chivon Dean
Distributor(s) Fontana (US)
Universal (International)
Genre
Country of origin United States
Location Yonkers, New York
Official website ruffryders.com

Ruff Ryders is a record label founded by Joaquin "Waah" Dean and Darin "Dee" Dean and Chivon Dean, uncles and aunt of producer Swizz Beatz.[1] It operated as a subsidiary of Universal, and distributed by Fontana Distribution.

History[edit]

Ruff Ryders began as the managers of DMX and the LOX. Following DMX's chart success, the management company started its own label. The label signed several more acts who consequently became successful, including Eve, Drag-On, Cassidy and Jin. The Deans' nephew, Swizz Beatz, was the main producer for most of the acts.

The label promoted the idea of all its acts being part of the "Ruff Ryders family", as evidenced when DMX won Best Rap Album at the 2000 Billboard Music Awards and was joined on stage by the other Ruff Ryders artists when he went to accept his award.[2]

In 2010 the Dean family relaunched the label as Ruff Ryders Indy, and has branched out into other areas, including Ruff Ryders Lifestyles (a sports bike organization),[3] Ruff Ryders Films,[4] Powerhouse Recording Studios, NatPro, a promotional company, and RR Rescue.

Artists[edit]

Lee Mazin

Brillo

Former artists[edit]

Labels founded by Ruff Ryder artists[edit]

Releases[edit]

DMX

Drag-On

Eve

Jadakiss

Styles P

Sheek Louch

The LOX

Jin

Ruff Ryders[5]

Swizz Beatz

Cassidy

Yung Wun

References[edit]

  1. ^ Phares, Heather. Biography of Ruff Ryders at AllMusic. Retrieved October 26, 2008.
  2. ^ Simon, Reynolds (March 12, 2000). "Family Values in the Rap Business". The New York Times. Retrieved 22 February 2015. 
  3. ^ "About Us". Ruff Ryders Lifestyles. Retrieved 2 June 2018. 
  4. ^ http://ruffrydersfilms.com Archived 2014-02-21 at the Wayback Machine.
  5. ^ Discography for Ruff Ryders at AllMusic. Retrieved October 26, 2008.

External links[edit]