Ruffles

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Ruffles
Reducedfatrufflesbag.jpg
Reduced Fat Ruffles packaging, 2011
Product typeChips
OwnerPepsiCo (for Frito-Lay)
CountryUnited States
Introduced1948
MarketsWorldwide
Previous ownersMr. Bernhardt Stahmer
TaglineRuffles have RRRidges.
WebsiteRuffles' Website
Ketchup flavored Ruffles

Ruffles is a brand of ruffled (crinkle-cut) potato chips marketed by Plano-based Frito-Lay since 1961. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in or around 1948.[1] The Frito Company later merged with H.W. Lay & Co. in 1961.[2]

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its longtime official product slogan is "RRRuffles Have Ridges!" The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as standing up to stiffer dips.

Ingredients[edit]

Ingredients vary per flavor. The regular ("original") product ingredient list (as well as the reduced fat variant) is: potatoes, vegetable oil (sunflower, corn, and/or canola oil), and salt. They have 160 Calories per 1 ounce serving, 10 grams of fat, 150 milligrams of sodium, 350 milligrams of potassium, and 2 grams of protein.[3]

Variations[edit]

Reduced Fat Ruffles

Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar (discontinued in 2008), Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Cajun, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon. Yakisoba, Stroganoff and Honey & Mustard (Brazil), Paprika, Original and Cheddar and onion (United Kingdom), Jamón and York'Eso (Spain). Ruffles are also available in low-fat baked (not fried), reduced salt, reduced fat (25% less fat than regular Ruffles), and fat free WOW brand/Olestra versions. In 2008, Frito-Lay produced a Ruffles Thick Cut version.

Canadian flavours include Regular, All-Dressed, Au Gratin, Lightly Salted (50% less salt), Sour Cream & Onion, Salt & Vinegar (brought back in 2017) Spicy Ketchup (Discontinued), Hotwing (Discontinued), Sour Cream & Bacon, Loaded Potato Skins (2014)*, Jalapeño Popper Flavour (2014)*, BBQ*, Cheesy Quesadilla (2015)*, Poutine, Chili Cheese, Mozzarella 'N Marinara (2017), Cheesy Quesadilla (New Look!, 2018), Hot Wings (New Look!, 2018), Poutine (New Look!, 2018), Spicy Ketchup (New Look!, 2018), Sweet & Spicy, Ruffles Onion dip, Ruffles Ranch dip, Ruffles Buffalo Ranch Dip (2014), Flame Grilled Steak (2015), Harvey's Flame Grilled Cheeseburger (2015), Hot Wings (2016), Smokehouse BBQ (2018) (*Marketed as BRO flavours in dark blue background packaging.) Flamin' Hot BBQ (Limted Edition in Spring/Summer 2019)

In Indonesia, it is marketed under the Chitato brand, flavours include Original, Cheese, Beef Barbeque, Spicy Grilled Beef, Spicy Chicken and Barbeque Chicken.

See also[edit]

References[edit]

  1. ^ "Frito-Lay, Inc. v. Bachman Co". Justia. Retrieved 2017-09-24.
  2. ^ "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Retrieved 2012-10-22.
  3. ^ https://www.fritolay.com/snacks/product-page/ruffles

External links[edit]