Rufus Keppel, 10th Earl of Albemarle

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Rufus Arnold Alexis Keppel, 10th Earl of Albemarle (born 16 July 1965) is a British designer.

Early life and education[edit]

Albemarle is the son of Derek William Charles Keppel, Viscount Bury, and his wife, the former Marina Davidoff, a daughter of Count Serge Orloff-Davidoff.[1] Since his father predeceased his grandfather, the 9th Earl of Albemarle, Keppel succeeded to the Earldom at the age of fourteen on the death of his paternal grandfather in 1979. He is known professionally as Rufus Albemarle.

Keppel's early life was spent living with his parents successively in England and Italy. He was educated at St. Christopher School in Hertfordshire and Chelsea School of Art in London as well as Central St Martins School of Art & Design. Worked as industrial designer in Milan and graphic & branding designer in New York where he later founded a men's-shirt company Albemarle of London.[1] now residing in the United Kingdom.

Marriage and child[edit]

The Earl of Albemarle married Sally Claire Tadayon, a sculptor of Danish and Persian ancestry, in 2001 in Havana, Cuba. Tom Ford of Yves St Laurent designed the bride's gown and the wedding was featured in Town & Country[2] and Vanity Fair.[3]

Now divorced, they have one child, who is heir apparent to the earldom:

  • Augustus Sergei Darius Keppel, Viscount Bury, born in 2003.

Succession for Lord Great Chamberlain and its rotation system[edit]

Through his grandmother, Lord Albemarle has a one twentieth share in the succession for the office of Lord Great Chamberlain, one of the Great Officers of State in England and Wales. His great-grandfather, the 1st Marquess of Lincolnshire (1843–1928), held a quarter share in the Office and was Lord Great Chamberlain from the accession of George V until his death in 1928. His only son, Viscount Wendover, had been killed in action in 1915, so this quarter share was equally divided among his five daughters and their heirs, each holding one fifth of Lord Lincolnshire's quarter share in the office i.e. each held one twentieth share. Lord Albermarle has held his one twentieth share since his father's death. As the rights embodied in these shares are exercised successively, the then-holder of the Earl of Albemarle's share would serve as Lord Great Chamberlain in the thirteenth reign after that of the current monarch.

Titles and styles[edit]

  • The Honourable Rufus Arnold Alexis Keppel (1965–1968)
  • Viscount Bury (1968–1979)
  • The Right Honourable The Earl of Albemarle (since 14 July 1979)



  1. ^ New York Social Diary: Rufus Albemarle Archived 2007-08-10 at the Wayback Machine.
  2. ^ Gunlocke, Gretchen: "Sally Albemarle," Town & Country, March 2005.
  3. ^ Larocca, Amy: "Home Design 2002: Posh Spice," New York Magazine, 8 April 2002

External links[edit]

Peerage of England
Preceded by
Walter Keppel, 9th Earl
Earl of Albemarle