Rumble (website)

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Rumble
Rumble logo.svg
Type of site
Video hosting service
Founded2013; 9 years ago (2013)
Headquarters218 Adelaide Street West, Toronto, Ontario,
Canada
Area servedWorldwide
Founder(s)
  • Chris Pavlovski
Industry
ProductsRumble Viral
JR Tech
Neroku
Locals
URLrumble.com
Users~32 million per month
Launched2013; 9 years ago (2013)
Current statusActive

Rumble is a Canadian online video platform headquartered in Toronto. It was founded in 2013 by Chris Pavlovski, a technology entrepreneur from Canada.[1] Rumble's monthly user count has experienced rapid growth since July 2020, from 1.6 million monthly users to 31.9 million by the end of the first quarter of 2021.[2][3] The site is popular among American right-leaning users.[4]

Users and content[edit]

For its first seven years, content on Rumble largely consisted of viral videos and news from mainstream media sources as well as videos of children and animals. In August 2020, however, Representative Devin Nunes accused YouTube of being overly censorious toward his channel and began posting his videos on Rumble. Other prominent conservatives, such as Dinesh D’Souza, Sean Hannity, and Representative Jim Jordan, soon followed.[1][5][6] Former US President Donald Trump officially joined Rumble on June 26, 2021, in preparation for recording his Ohio campaign rally.[7] The site is popular among American right-leaning users.[4]

A lot of Rumble's traffic is referred from Parler.[8] Using data from February 2021, researchers studying conspiracy theories and misinformation about COVID-19 noted that several content creators have gained a receptive audience on Rumble after their productions have been pulled from YouTube or Facebook. They include Del Bigtree, Sherri Tenpenny, and Simone Gold.[9][10][11] According to a June 2021 article from Slate, "Pavlovski has recently become more outspoken in accusing Big Tech of censorship and now actively courts prominent conservatives and intellectual dark web figures to join Rumble."[6]

Other channels on Rumble include America's Funniest Home Videos, American broadcasting company E. W. Scripps Company, Hodgetwins, cable news channels Newsmax and One America News Network (OANN), and the international news organization Reuters.[1][12] In August 2021, Rumble announced deals with former Democratic Representative Tulsi Gabbard and The Intercept founder Glenn Greenwald to start posting their videos to the site.[13]

Design and restrictions[edit]

Along with four other tabs in its main interface, Rumble features "recommended channels" to follow and an "Earnings" tab in its interface.[12]

Rumble also allows its users to generate revenue off their videos.[12] Users upload videos that are licensed to Rumble's partners, such as Yahoo! and Microsoft News, after which money made from those videos is directly deposited into the Rumble account of the user.[12] Users of Rumble can win a daily cash drawing by swiping left or right to vote on videos and earn tickets.[12] The more tickets a user has, the more entries a user may submit in the cash drawing.[12]

The platform forbids pornography, harassment, racism, antisemitism, copyright infringement,[14] and illegal content.[1][8][15][16][17]

Financials[edit]

Rumble has received investment from venture capitalists Peter Thiel and J. D. Vance.[4] The round values Rumble at around $500 million.[18]

Partnerships[edit]

On December 14, 2021, Trump Media & Technology Group announced that it entered a "wide-ranging technology and cloud services agreement” with Rumble in a statement which also stated that Rumble would operate part of the TRUTH Social network as well as TMTG+.[19]

Google lawsuit[edit]

On January 11, 2021, Rumble filed an antitrust lawsuit against Google over its search results, seeking damages exceeding $2 billion.[20][21] Rumble claimed that Google manipulates its algorithm so as to favor Google's YouTube over Rumble in Google search results. Rumble alleges that this reduces its viewership and results in lower advertising revenues.[22] As of August 2021, the case was ongoing.[23]

See also[edit]

References[edit]

  1. ^ a b c d Silverman, Craig (November 2, 2020). "Can Dan Bongino Make Rumble The Right's New Platform?". Buzzfeed News.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Pramod, Naga (April 23, 2021). "Rumble is experiencing massive growth as people ditch Big Tech". Reclaim the Net.
  3. ^ Sigman, Brooke (April 20, 2021). "YouTube rival seeing 'tremendous' growth, welcomes users on the 'left or the right,' Rumble CEO says". Fox Business.
  4. ^ a b c Hagey, Keach (May 19, 2021). "Peter Thiel, J.D. Vance Invest in Rumble Video Platform Popular on Political Right". Wall Street Journal. ISSN 0099-9660. Retrieved May 21, 2021.
  5. ^ "Meet Rumble, the YouTube rival that's popular with conservatives". Fortune. Retrieved January 19, 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ a b Mak, Aaron (June 29, 2021). "Gab Is Furious That Donald Trump Signed Up for Another Right-Wing Social Network". Slate. Retrieved July 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Culliford, Elizabeth (June 26, 2021). "Trump Joins Video Platform Rumble Ahead of Ohio Rally". U.S. News & World Report. Reuters. Retrieved June 29, 2021.
  8. ^ a b Zakrzewski, Cat (November 16, 2020). "The Technology 202: YouTube alternative Rumble highlights conservatives' move to more hands-off social networks". The Washington Post. Retrieved January 9, 2021.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Mak, Aaron (March 18, 2021). "Where Anti-Vaccine Propaganda Went When YouTube Banned It". Slate. Retrieved March 29, 2021.{{cite news}}: CS1 maint: url-status (link)
  10. ^ "Rumble terms and conditions". Rumble. Archived from the original on March 27, 2021. Retrieved March 29, 2021.
  11. ^ "Rumble Sends Viewers Tumbling Toward Misinformation". Wired. May 11, 2021. Retrieved May 11, 2021.{{cite web}}: CS1 maint: url-status (link)
  12. ^ a b c d e f Parker, Bryan C. (January 15, 2021). "The next Parler: I tried four apps attracting right-wing users". SFGate. Retrieved January 16, 2021.{{cite web}}: CS1 maint: url-status (link)
  13. ^ Harwell, Drew (August 12, 2021). "Rumble, a YouTube rival popular with conservatives, will pay creators who 'challenge the status quo'". The Washington Post. Retrieved August 12, 2021.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "Rumble does not permit copyright infringing activities and infringement of intellectual property rights on the Service, and Rumble will remove all Content if properly notified that such Content infringes on another's intellectual property rights. Rumble reserves the right to remove Content without prior notice". Rumble (website).{{cite web}}: CS1 maint: url-status (link)
  15. ^ Watts, Marina (October 26, 2020). "What Is Rumble? The YouTube Alternative 'Where Conservative Views Won't Be Discriminated Against'". Newsweek. Retrieved January 9, 2021.{{cite web}}: CS1 maint: url-status (link)
  16. ^ Isaac, Mike; Browning, Kellen (November 18, 2020). "Fact-Checked on Facebook and Twitter, Conservatives Switch Their Apps". The New York Times. Retrieved January 9, 2021.{{cite web}}: CS1 maint: url-status (link)
  17. ^ Mak, Aaron (December 15, 2020). "Meet Rumble, the YouTube Alternative Where Trump Could Still Win". Slate. Retrieved January 9, 2021.{{cite web}}: CS1 maint: url-status (link)
  18. ^ Wayt, Theo (May 19, 2021). "Facebook director Peter Thiel invests in conservative rival Rumble". New York Post. Retrieved June 28, 2021.
  19. ^ Schnell, Mychael (December 14, 2021). "Trump media company inks deal with video platform Rumble". TheHill. Retrieved December 14, 2021.
  20. ^ O'Kane, Josh (January 13, 2021). "Toronto video-hosting startup Rumble Inc. sues Google over search result". The Globe And Mail. Retrieved January 14, 2021.{{cite news}}: CS1 maint: url-status (link)
  21. ^ Rumble, Inc. v. Google LLC, N.D. Cal. docket 4:21-cv-00229, on Court Listener
  22. ^ Schechner, Sam (January 12, 2021). "YouTube rival Rumble sues Google over search rankings". Market Watch. Retrieved February 18, 2021.{{cite web}}: CS1 maint: url-status (link)
  23. ^ "Google Asks Court to Narrow Scope of Rumble's Antitrust Case in MTD - Tech". Law Street Media. June 18, 2021. Retrieved August 14, 2021.

External links[edit]