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Runaround (typography)

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Text flowing around an image in a 1910 newspaper advertisement

In typography, a runaround is where the ends of lines of text are adjusted to conform to a box or irregular shape,[1][2] rather than a simple vertical column margin. This is done where an image or other content (known as an intrusion) occupies part of a column, with the text conforming to the shape of the object.

References

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  1. ↑ Ambrose, Gavin; Harris, Paul (4 December 2006). The Fundamentals of Typography. Bloomsbury Publishing. p. 131. ISBN 978-2-940439-97-3.
  2. ↑ Knupfer, Nancy Nelson; McIsaac, Marina Stock. "Visual Discrimination, Learning, and Page Layout:" (PDF). Retrieved 11 August 2026.

See also

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