Rushes Postproduction

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Rushes Postproduction Limited
Part of the Deluxe Entertainment Services Group
Industry Post production and visual effects
Founded United Kingdom (1977)
Headquarters Soho, London, UK
Number of employees
90 (2007)

Rushes Postproduction [sic] is a post-production and visual effects company based in London.

It has a worldwide reputation for producing commercial and pop-promo projects. The company was formed in 1977 and its staff have spawned many successful spin-offs, including The Foundry, Main Frame, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire(rebranded Ascent Media Group)[1] by the Virgin Group in 2000.

The company famously posted Dire Straits "Money for Nothing"; the first video ever to be played on MTV Europe and the launch advert for the Ford Puma featuring a composited late Steve McQueen. Rushes now post-produces commercials, pop-promos and feature film effects for worldwide audiences.

The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality Telecine as well as being the first to adopt a Discreet (now Autodesk subsidiary) Flame SGI based compositing suite.

In 2006 Rushes became a fully HD capable facility from Telecine through Visual Effects and 3D. One of the first HD projects was the rebranding of ITV 3 in January 2006.

Rushes has posted pop-promos for many well known bands including Arctic Monkeys, Dido, Faithless, Gorillaz, Ian Brown, Manic Street Preachers, New Order, Scissor Sisters, The Streets, Oasis, Placebo, Red Hot Chili Peppers and Snow Patrol.

Most recently, Rushes has been Emmy nominated for its Visual Effects work on Discovery's series, Human Body: Pushing The Limits.

Rushes has partnered with Industry and Education to provide suitable courses and career paths.

The company was acquired by the Deluxe Entertainment Services Group in January 2011.[1]

Recent film/Long form projects[edit]

Notable commercials/Pop promos[edit]

Commercials or pop-promos that Rushes worked on and were popular or groundbreaking for their time:




Independent articles[edit]

Soho Shorts Film Festival[edit]

Each summer, Rushes hosts the Rushes Soho Shorts Film Festival. The festival is a cool, creative and relaxed annual event where the work of both established filmmakers and newcomers is viewed and judged on a completely level platform.


  1. ^ Deluxe Completes Acquisition of Ascent Businesses,, 31 Dec 2010

External links[edit]