|Member of the Virginia House of Delegates
from the Wincester district
January 1992 – January 2008
|Preceded by||William A. Truban|
|Succeeded by||Jill Holtzman Vogel|
|Born||March 4, 1939
|Alma mater||University of Maryland|
|Committees||Agriculture, Conservation and Natural Resources; Education and Health; General Laws|
H. Russell "Russ" Potts Jr. (born March 4, 1939), a Virginia businessman, was a Republican state senator in Virginia who represented Winchester (part-time) for nearly two decades. An independent candidate for governor in 2005, Potts received 2.22 percent of the vote in a race won by Democrat Tim Kaine, far below the votes received by Republican Jerry Kilgore. His running as an Independent produced a political firestorm so Potts retired from the state senate in the next election.
A former sports editor for the Winchester Star, Potts held various athletic management and marketing positions with the University of Maryland and Southern Methodist University. He was also once vice president of the Chicago White Sox. Since 1982 Potts has owned Russ Potts Productions Inc., a small business in sports marketing. The company claims to have promoted many of the biggest and most successful independent sporting events in North America in the past four decades, as well as worked with various collegiate teams, Major League Baseball and the National Basketball Association. Potts has been inducted into the Virginia Sports Hall of Fame, NACMA Hall of Fame (National Association of College Marketing Administrators), Shenandoah University Hall of Fame, Potomac State College of West Virginia University Hall of Fame, John Handley High School Hall of Fame and the Phi Delta Theta Hall of Fame.
First elected to the Virginia General Assembly in 1991 as a Republican, Potts received 49.6% of the vote in a four-candidate race. He was re-elected by large margins in 1995 and 1999, the latter year only facing a challenger (Mark D. Tate) in the Republican primary. In 2003, he defeated Democrat Mark R. Herring, who later became Virginia's Attorney General. Potts eventually chaired the Senate Education and Health Committee. Decades earlier, Harry Byrd, Sr. represented the same Senate district, but Potts actually succeeded fellow Methodist and Republican state senator William A. Truban (1971-1991). He was succeeded by Jill Holtzman Vogel, who also defeated Mark D. Tate (in the 2007 Republican primary).
Potts most frequently referred to himself as a "moderate Republican," and criticized the Republican Party for being too far right politically to be in touch with the people it represents. Potts' moderate views on abortion and taxes have led some Republicans to label him a Republican In Name Only.
Republican opposition to 2005 gubernatorial run
Potts ran as an independent in the Virginia gubernatorial election, 2005. Virginia pundits disagreed on how he would affect the November gubernatorial election, and the Winchester City Republican Committee disowned him in early March 2005. Both the Kilgore and Kaine campaigns announced his candidacy to be in their favor — the former because of Potts relatively liberal views, and the latter for his appeal to moderate Republicans. Potts was considered an underdog to both of these candidates, trailing behind them in popular and financial support. Lloyd Ross, founder of the Tuesday Morning retail chain and frequent contributor to Republican campaigns, donated $300,000 to the Potts campaign.
In April 2005, Lieutenant Governor and Democratic gubernatorial candidate Tim Kaine, in his role as president of the Senate, refused to entertain a motion to strip Potts of his committee assignments. His ruling was upheld on a 27-9 vote. 
Kilgore refused to debate Russ Potts, a decision which columnist Barnie Day said could strengthen Potts' underdog appeal and was a poor decision by Kilgore. It is unclear whether this had any effect on the election's outcome. Russ Potts polled 9% in a Mason-Dixon poll, but then dropped to 6% in a September poll. He needed to poll 15% in two separate polls to qualify for participation in the October Kaine-Kilgore debate. This poll was taken before Potts' TV ads ran. Although Potts was excluded from the final debate, he agreed to be sequestered in an office at Richmond's WTVR-TV during Sunday evening's debate and was not allowed to hear any of the questions nor any of the answers offered by his opponents. Minutes after the debate ended, Potts was taken into WTVR-TV studios where the station played back the debate in real time and recorded Potts' answers to each of the debate questions. WTVR-TV announced plans to air key segments of the 'virtual debate' on seven consecutive nights at 11 p.m., beginning Sunday October 16 through Saturday October 22. Each segment focuses on one or two debate topics and presented the complete, timed answers from Mr. Kaine, Mr. Kilgore and Mr. Potts. The station also announced plans to present a composite one-hour virtual debate among the three candidates at 11:30 p.m. on Sunday, October 23.
In the last week of the campaign, Jerry Kilgore's campaign sent out a direct mail piece contrasting Potts with Tim Kaine and encouraging "progressive" voters to support Potts. The piece was billed as a "2005 Official Democrat and Progressive Voter Guide," but a notice in small print, turned 90 degrees to the rest of the piece and placed next to a picture so as to resemble a photo credit, noted that it was paid for by "Virginians for Jerry Kilgore".  The State Board of Elections imposed a $100 fine for the violation. 
- The General Assembly of Virginia 1982-1995, p. 175
- Russ Potts Vision for Virginia
- Day, Barnie: Politics 101 - People don't pull for the overdog: Potts as Pac Man, June 23, 2005.
- Edds, Margaret: Russ Potts: A Republican voice from outside the tent, The Virginian-Pilot, 10 April 2005.
- Graham, Chris: Potts, Kilgore tear into Kaine roads plan, Augusta Free Press, June 29, 2005.
- Helderman, Rosalind S.: Potts Faces Wrath of Va. GOP: Leaders Move to Oust Senator Over Independent Bid, The Washington Post, 9 March 2005.
- Kilgore, Kaine Still About Even In Va. Poll, 19 September 2005.
- Shapiro, Jeff E.: Donor puts $300,000 into Potts Campaign, Richmond Times-Dispatch, 14 April 2005.