Rusty Taco

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Rusty Taco
FormerlyR Taco (2015–2018)
GenreFast casual
Founded2010; 12 years ago (2010)
Dallas, Texas, United States
FoundersRusty Fenton
Denise Fenton
Number of locations
37 as of December 2021
Area served
Arizona, Colorado, Georgia, Indiana, Iowa, Kansas, Minnesota, Nebraska, Nevada, New Mexico, Ohio, Texas and Virginia
Key people
Rusty Fenton (founder)
Denise Fenton (Brand Director co-founder) Steve Dunn (Co-founder and partner)
ProductsTacos, burritos, quesadillas, nachos, taco salads, desserts
Number of employees
145 (not including franchises) (2018)
ParentIndependent (2010–2014)
Buffalo Wild Wings (2014–2018)
Inspire Brands (2018–present)

Rusty Taco is an American-based chain of fast food restaurants originating in Dallas, Texas in 2010, by founders Rusty Fenton and his wife, Denise Fenton. Rusty Taco is a subsidiary of Inspire Brands. As of 2022, there are 37 restaurants in nine states.


Rusty Taco was founded by Rusty Fenton, his wife Denise and Steve Dunn in 2010. The first location was opened at a former gas station.[1] Rusty Fenton died in 2013 of kidney cancer.[2]

Name change[edit]

The name was shortened to R Taco in 2015,[3] but on September 5, 2018, R Taco announced it was changing its name back to Rusty Taco.[4]

Inspire Brands subsidiary[edit]

In 2014, a majority of shares of Rusty Taco were acquired by Buffalo Wild Wings.[5] Buffalo Wild Wings along with R Taco were acquired by wendys Restaurant Group in 2018, forming Inspire Brands.[6]


  1. ^ "The R Taco Story". R Taco.
  2. ^ DeBaun, Dan (January 30, 2017). "R Taco CEO wants to double number of locations this year". Minneapolis/St. Paul Business Journal.
  3. ^ Kezar, Korri (September 15, 2015). "Rusty Taco rebranding removes late co-founder's name: CEO and co-founder Steve Dunn says the new name will better preserve late co-founder Rusty Fenton's memory". Minneapolis/St. Paul Business Journal.
  4. ^ "Rusty Taco Returns to its Roots with Name Change". 2018-09-05.
  5. ^ Robinson-Jacobs, Karen (14 September 2015). "Dallas-born Rusty Taco to become R Taco". Dallas Morning News.
  6. ^ Taylor, Kate (October 7, 2018). "Arby's former CEO is building a fast-food empire". Business Insider. Retrieved November 15, 2018.

External links[edit]