Rusty Taco

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Rusty Taco
R Taco (2015-2018)
IndustryFast Food
Founded2010; 9 years ago (2010) in Dallas, Texas, United States
FoundersRusty Fenton Denise Fenton Steve Dunn
Number of locations
Area served
Colorado, Iowa, Minnesota, Nebraska, and Texas
Key people
Rusty Fenton founder Denise Fenton Brand Director co-founder
Number of employees
145 (not including franchises) (2018)
ParentInspire Brands

Rusty Taco is a chain of fast food Taco restaurants in seven states across the United States. Rusty Taco was founded by Rusty Fenton and his wife Denise in 2010.[1] The "R" in R Taco stood for Rusty Fenton’s first name, as the chain was previously called Rusty Taco.[2] On September 5, 2018, R Taco announced it was changing its name back to Rusty Taco.[3] Rusty Fenton died in 2013 of Kidney Cancer.[4]

In 2014 a majority of shares of Rusty Taco were acquired by Buffalo Wild Wings.[5] Buffalo Wild Wings along with R Taco were acquired by Arby’s Restaurant Group in 2018, forming Inspire Brands.[6]

See also[edit]


  1. ^ "The R Taco Story". R Taco.
  2. ^ Kezar, Korri (September 15, 2015). "Rusty Taco rebranding removes late co-founder's name: CEO and co-founder Steve Dunn says the new name will better preserve late co-founder Rusty Fenton's memory". Minneapolis/St. Paul Business Journal.
  3. ^ "Rusty Taco Returns to its Roots with Name Change". 2018-09-05.
  4. ^ DeBaun, Dan (January 30, 2017). "R Taco CEO wants to double number of locations this year". Minneapolis/St. Paul Business Journal.
  5. ^ Robinson-Jacobs, Karen (14 September 2015). "Dallas-born Rusty Taco to become R Taco". Dallas Morning News.
  6. ^ Taylor, Kate (October 7, 2018). "Arby's former CEO is building a fast-food empire". Business Insider. Retrieved November 15, 2018.

External links[edit]