Rusty Taco

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Rusty Taco
FormerlyR Taco (2015–2018)
IndustryFast Food
Founded2010; 11 years ago (2010)
Dallas, Texas, United States
FoundersRusty Fenton
Denise Fenton
Number of locations
Area served
Arizona, Colorado, Indiana, Iowa, Minnesota, Nebraska, New Mexico, Ohio, Texas and Virginia
Key people
Rusty Fenton (founder)
Denise Fenton (Brand Director co-founder)
Number of employees
145 (not including franchises) (2018)
ParentIndependent (2010–2014)
Buffalo Wild Wings (2014–2018)
Inspire Brands (2018–present)

Rusty Taco is a chain of fast food Taco restaurants in nine states across the United States. Rusty Taco was founded by Rusty Fenton and his wife Denise in 2010.[1] The name was shortened to R Taco in 2015,[2] but on September 5, 2018, R Taco announced it was changing its name back to Rusty Taco.[3] Rusty Fenton died in 2013 of kidney cancer.[4]

In 2014, a majority of shares of Rusty Taco were acquired by Buffalo Wild Wings.[5] Buffalo Wild Wings along with R Taco were acquired by Arby's Restaurant Group in 2018, forming Inspire Brands.[6]


  1. ^ "The R Taco Story". R Taco.
  2. ^ Kezar, Korri (September 15, 2015). "Rusty Taco rebranding removes late co-founder's name: CEO and co-founder Steve Dunn says the new name will better preserve late co-founder Rusty Fenton's memory". Minneapolis/St. Paul Business Journal.
  3. ^ "Rusty Taco Returns to its Roots with Name Change". 2018-09-05.
  4. ^ DeBaun, Dan (January 30, 2017). "R Taco CEO wants to double number of locations this year". Minneapolis/St. Paul Business Journal.
  5. ^ Robinson-Jacobs, Karen (14 September 2015). "Dallas-born Rusty Taco to become R Taco". Dallas Morning News.
  6. ^ Taylor, Kate (October 7, 2018). "Arby's former CEO is building a fast-food empire". Business Insider. Retrieved November 15, 2018.

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