Ruth Kedar (Hebrew: רות קדר; born 27 January 1955) is an artist and designer, best known for designing the Google logo that was displayed from May 31, 1999 to September 1, 2015. Larry Page and Sergey Brin were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style and she was hired to design both. The design was accepted due to its playful design, the customized Catull typeface and unique visual expression.
Born in Campinas, São Paulo, Brazil, she moved to Israel where she received a degree in Architecture from the Technion - Israel Institute of Technology. She moved to the US to attend the Stanford University Master's Program in Design.
Her master's thesis was on playing card design, and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck, a promotional deck of playing cards produced in 1988. She went on to design the award-winning Analog Deck and Duolog Deck.
She was a visiting art professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo.
- "Google's original logo designer reflects on a 'bittersweet' run". mashable.com.
- "Ruth Kedar On Designing the Google Logo". Blogoscoped.com. 2007-01-25. Retrieved 2013-10-28.
- "From the Middle Ages to the Computer Age Playing Cards Have Not Changed Their Colors or Their Concepts" (PDF). International Typeface Corporation.
- Kedar, Ruth. "Analog & Duolog". Dxpo-playingcards.com. Retrieved 2013-10-28.
- "Analog". kedardesigns.com.
- "Duolog". kedardesigns.com.
- "PROFESSIONAL ARTISTS BRING SKILLS TO CLASSROOM". News-service.stanford.edu. Retrieved 2013-10-28.
- "What's New! @ Art.Net". Art.net. Retrieved 2013-10-28.