Ruthless Records

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Ruthless
Ruthless records-logo.jpg
Founded1986; 32 years ago (1986)
Founder
StatusActive
Distributor(s) (U.S.)
Genre
Country of originUnited States
LocationLos Angeles, California

Ruthless Records is an American record label, founded by the late Eric "Eazy-E" Wright and the late Jerry Heller. The record label was founded in Compton, California in 1986.[1] The label's acts over the years have earned RIAA certifications of Platinum or higher on 15 of its released albums, including releases by N.W.A, Eazy-E, MC Ren, The D.O.C., Michel'le, J.J.Fad, Bone-Thugs-n-Harmony, and Above the Law.

History[edit]

N.W.A days[edit]

Ruthless was formed as a vehicle for releases by N.W.A, as well as member and cofounder Eric "Eazy-E" Wright; its first successful single was Eazy's "Boyz-n-the-Hood", followed by N.W.A's "Dopeman", "8-Ball" and "Panic Zone", introductory to the group's N.W.A. and the Posse, a compilation album released under the group's name, albeit not on Ruthless. It also put out singles by underground California acts such as Frost and J.J. Fad, but the label's 1st full-length release was N.W.A's Straight Outta Compton, which was eventually certified Triple Platinum by the RIAA.[2] Immediately following this was the release of Eazy's solo debut, Eazy-Duz-It.

As the six members went on tour in support of their project, some began to voice their displeasure with the financial situation at Ruthless. According to group member MC Ren, it was a common opinion that N.W.A manager and Ruthless co-founder Jerry Heller was the one receiving their due:

We felt he didn’t deserve what he was getting. We deserved that shit. We were the ones making the records, traveling in vans and driving all around the place. You do all those fucking shows trying to get known, and then you come home to a fucking apartment. Then you go to his house, and this motherfucker lives in a mansion. There’s gold leaf trimmings all in the bathroom and all kinds of other shit. You’re thinking, “Man, fuck that.”[3]

Jerry Heller, in his 2006 memoir Ruthless, disputes any allegations of financial misconduct.[4]

The label also experienced outside pressure due to the group. The success of their song "Fuck tha Police" led to a threatening F.B.I. letter to distributor Priority Records.[5] After coming off tour, group member Ice Cube voiced his opinions on the group's finances. Though Heller continually claims that everything was in order, and has even offered them to open the account books to prove his innocence,[6] the ensuing confrontation ended in Ice Cube leaving Ruthless without signing on as a solo artist, which the remaining members proceeded to do.

1988 also saw the release of J.J. Fad's gold-certified[7] album Supersonic, produced by founding N.W.A member Arabian Prince and in 1989, singer Michel'le's eponymous self-titled album, and The D.O.C.'s critically acclaimed No One Can Do It Better (all released through Atlantic), all produced by N.W.A beat-smiths Dr. Dre and DJ Yella; following these efforts, Dre returned to N.W.A, producing the 100 Miles and Runnin' E.P. and the group's sophomore effort, Niggaz4Life, which reached Platinum status.[8] Above the Law's Livin' Like Hustlers was also released during this period (by way of Epic Records).

In 1989, Eazy signed hip-hop's first white female rapper Tairrie B to Ruthless' new Comptown label subsidiary. She released her debut album The Power of a Woman in 1990 (through MCA Records) featuring the single and video for "Murder She Wrote" which Eazy and Philadelphia rapper Schoolly D appeared in. The album also featured guest vocals by Dr. Dre, D.O.C. and future House of Pain frontman Everlast, and production by QDIII.

N.W.A breakup & other Ruthless artists[edit]

Though N.W.A was highly successful, Dre was advised by The D.O.C. and the rapper's friend, Suge Knight, that he should leave the label to avoid any possible financial meddling by Heller and Eazy-E,[9] offering to extricate Dre from his Ruthless contract..[10] Eventually, Suge succeeded in procuring Dre, D.O.C. and Michel'le's contracts—through reportedly illicit means[11]—and proceeded to set up Death Row Records with the producer.

Now short of his main producer, Eazy-E signed various other acts that would assist him in a subsequent rivalry with Death Row. Gangsta Dresta and B.G. Knocc Out were among the most vocal of these rappers, with DJ Yella,187um and new producer Rhythum D producing. While MC Ren stayed neutral, he remained with Ruthless, releasing several albums. Eazy-E released several high-profile albums dissing Dr. Dre, including most famously It's On (Dr. Dre) 187um Killa. Producer Big Hutch/Cold 187 um alleges that during this time period, with Ruthless switching distributors from Priority to Relativity Records, even Wright began to feel as though Heller wasn't being honest with the label's finances:

When the money started rolling and a lot of cats couldn’t come to the table and renegotiate…. Ya know, it was fucked up! That’s what was wrong. Like Eazy came to me one night and he said “Man, shit is fucked up, man.” Because he was at a point where even he was getting played by Jerry Heller.[12]

However he added, "... I can’t knock Jerry Heller... because Jerry Heller gave us all an opportunity. He took us to the people to get massive exposure. We couldn’t have walked through the doors as brothers like that. We needed a guy like Jerry Heller to do that. You need that face, you need that voice, you need that guy with a connect like that. Without him there wouldn’t have been none of that..."[13]

Eazy-E allegedly fired Jerry Heller, shortly before his death.[14]

Eazy-E's death[edit]

In March 1995, Eazy-E was diagnosed with HIV/AIDS; around this time he was beginning to work on his third album Str8 Off Tha Streetz Of Muthaphuckkin Compton I & II. He had just signed the Cleveland-based group Bone Thugs-n-Harmony, whose 1994 EP release Creepin on ah Come Up was well received by critics and fans. Eazy executive produced Bone Thugs' first full-length album, E 1999 Eternal, which was released shortly after his death on March 26, 1995 of AIDS-related pneumonia in Los Angeles[15]. Their smash 1996 single "Tha Crossroads" was dedicated to Eazy-E and helped push the album to multi-platinum success.

The label has had several distributors simultaneously. Early Ruthless releases were distributed by Macola Records (including certain material from JJ Fad which was made prior to the completion of the Supersonic album, which were at first released on Ruthless' short-lived Dream Team Records subsidiary), but that deal was short-lived and the rights reverted to Ruthless. All of N.W.A's releases and Eazy-E's debut solo album on Ruthless Records were distributed by Priority Records, and the rights to these releases are now held by Priority's new owner, Capitol Records. Releases by The D.O.C, Michel'le, Yomo & Maulkie and JJ Fad were marketed through Atlantic Records or its subsidiary Atco Records. These master rights are still held by Atlantic's parent company, Warner Music Group, while Above The Law's releases were marketed through Epic Records and Giant Records. In 1994, Ruthless found exclusive distribution through Relativity Records, formerly a heavy metal label. Relativity was later folded into its parent company, Sony Music Entertainment. Currently, Lil Eazy-E is signed to the label. The most recent album released through Ruthless was Hopsin's Gazing at the Moonlight.

Current artists[edit]

Former artists[edit]

Act Year
signed
Releases
under the label
Eazy-E Founder (until death in 1995) 5
MC Ren 1987 - 1999 4
N.W.A 1987 - 1991 3
J.J. Fad 1988 - 1991 2
The D.O.C. 1988 - 1991 1
Michel'le 1988 - 1991 1
Dr. Dre 1988 - 1991
Yomo & Maulkie 1989 - 1992 1
Kokane 1989 - 1995 2
Jimmy Z 1990 - 1991 1
Above the Law 1990 - 1996 4
Penthouse Players Clique 1991 - 1993 1
Atban Klann 1992 - 1995
H.W.A. 1992 - 1995 1
Menajahtwa 1992 - 1994 1
Blood of Abraham 1993 - 1994 1
Dresta 1993 - 1995
B.G. Knocc Out 1993 - 1995
Rhythum D 1993 - 1995
Bone Thugs-N-Harmony 1993 - 2003 5
Krayzie Bone 1993 - 2003 1
Bizzy Bone 1993 - 2003 1
Layzie Bone 1993 - 2003 1
Wish Bone 1993 - 2003
DJ U-Neek 1993 - 2003
Brownside 1994 - 1995
G.B.M. 1994 - 1995
Kid Frost 1994 - 1997 2
NX Nation Unknown 1997 - 2000
Stevie Stone 2007 - 2010 1
Hopsin 2007 - 2010 1

Discography[edit]

References[edit]

  1. ^ "How a 22-Year-Old 'Straight Outta Compton' Built a $10 Million a Month Startup". nextshark.com. Retrieved 2017-01-13.
  2. ^ "Straight Outta Compton Gold & Platinum certifications". RIAA. Archived from the original on 17 October 2015. Retrieved 17 April 2011.
  3. ^ Burgess, Omar (26 October 2008). "MC Ren: RenIncarnated". Hiphop DX. Retrieved 18 April 2011.
  4. ^ Heller, Jerry (2006). Ruthless: A Memoir. Simon Spotlight Entertainment. p. 293. ISBN 1-4169-1792-6.
  5. ^ [1] Archived January 31, 2009, at the Wayback Machine.
  6. ^ Ruthless (Heller/Reavill, 2007) ISBN 1-4169-1794-2
  7. ^ "Supersonic Gold & Platinum RIAA certification". RIAA. Archived from the original on 24 September 2015. Retrieved 18 April 2011.
  8. ^ "N.W.A. Gold & Platinum RIAA certification". RIAA. Archived from the original on 24 September 2015. Retrieved 18 April 2011.
  9. ^ [2]
  10. ^ Collis, Clark (2007-01-04). "Heller Fire". EW.com. Retrieved 18 April 2011.
  11. ^ "// Erotic D Interview- Part 1 (June 2008) // West Coast News Network //". Dubcnn.com. Retrieved 2011-04-18.
  12. ^ [3] Archived September 28, 2007, at the Wayback Machine.
  13. ^ "World Wide Connected HipHop & RnB - Article". 2007-09-28. Archived from the original on 2007-09-28. Retrieved 2018-02-19.
  14. ^ "Jerry Heller, former manager of hip hop group N.W.A, dead at 75". Retrieved September 10, 2016.
  15. ^ "Eazy-E, 31, Founder Of 'Gangsta' Rap - Obituary". New York Times. 27 March 1995. Retrieved 18 April 2011.

Works cited

External links[edit]