Rutland Radio

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Rutland Radio
Rutland Radio Logo.jpg
Broadcast area Rutland & Stamford
Frequency FM: 97.4, 107.2 MHz
First air date 13 December 1998
Format Contemporary
Owner Lincs FM Group
Sister stations Compass FM
Dearne FM
KCFM
Lincs FM
Ridings FM
Rother FM
Trax FM
Webcast 64 kbit/s
Website www.rutlandradio.co.uk

Rutland Radio is an Independent Local Radio station which started broadcasting on 13th December 1998 from Knights Yard, Gaol Street (off Melton Road) in Oakham to Rutland on 107.2FM (Manton) and Stamford on 97.4FM (East Casterton, which also carries NOW Peterborough).

Lincs FM ownership[edit]

The station has been owned by the Lincs FM Group in Lincoln since launch. It has numerous sister stations, sharing programming with certain 'siblings'.

Licence[edit]

Intended broadcast area - Rutland

It received the licence from the Radio Authority to broadcast to Rutland on 4 June 1998 (the day licences were awarded to the two nearby stations that have now become Oak FM). The group of licences had been advertised en-masse, and two stations were proposed for the area. It turned out to be initially three.

Although eight stations had applied for the licence by 3 February 1998, only Rutland Radio had submitted proposals for Rutland - the other seven were for Leicestershire. Rutland had only come back into existence a year before the station commenced.

The station has tried in the past to find a slot on a local DAB multiplex, but they would need to be on two as Rutland is covered by the Leicestershire licence and Stamford by the Peterborough licence.

Broadcasting content[edit]

The station is officially aimed at people aged between 25 and 54 and broadcasts a range of songs from the 1960s to the present day with local news bulletins through the day and frequent travel updates and local events features. Its current morning presenter, Rob Persani, has been with the station since its launch. Rutland Radio also broadcasts a farming programme at 7am on Sundays. This is produced by Lincs FM and is carried on other stations in the group. The show won a Arqiva Commercial Radio Award in 2016.

The station's local community involvement is both for Oakham, Uppingham and Stamford. Rutland has the highest average house-prices in the East Midlands, so it has advertiser-friendly demographics. Within its small broadcast area are three well-known public schools: Oakham School, Uppingham School and Stamford School (with Stamford High School).

In early 2010, refocussing of the Lincs FM Group's stations led to the creation of two music logs. Stations were either classified as 'Hits' or 'Music You Love' stations. Rutland, alongside Ridings FM, transferred over to the 'Music You Love' log which had previously only been carried by Compass FM. The music subsequently skewered older with a focus on the 1960s to the 1980s and with only a handful of songs released after the year 2000 in rotation. This format was carried for a number of years until the group brought Rutland and Ridings back into the 'Hits' network in late 2014, with 'Hits & Memories' branding returning in 2017.

Rutland Radio continues to broadcast to Stamford & Rutland from its premises in Oakham. Due to its size there is still a heavy reliance on automation from presenters across the group but there are an average of nine hours live broadcasting from its Oakham studios everyday.

Awards[edit]

In December 2009 it won the Sony Radio Academy Nations & Regions Award for the East Midlands. It also won this in 2008, and this award is for stations with a TSA (total survey area) of under 300,000. Coincidentally, Rob Persani is Chairman of the East Midlands branch of the Radio Academy. The station was also nominated at the 2009 Arqiva Commercial Radio awards for station of the year (TSA <300,000).

Rutland Radio Peugeot 207 SW radio car near the railway station

See also[edit]

References[edit]

External links[edit]

Coordinates: 52°40′14″N 0°43′58″W / 52.6706°N 0.7328°W / 52.6706; -0.7328