Ryan ToysReview

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Ryan ToysReview
RyanToys Review.jpg
Personal information
BornRyan Kaji
(2011-10-06) October 6, 2011 (age 7)
EducationPre-kindergarten, Kindergarten, 1st grade, 2nd grade
ResidenceLos Angeles, California, USA
YouTube information
Years activeMarch 2015–present
Subscribers21.1 million
(August 13, 2019)
Total views31.3 billion
(August 13, 2019)
Catchphrase(s)"Welcomes to Ryan ToysReview!"
"Make sure to stay happy and rise up!" (Ryan)
"Stay Healthy!" (Sean)

Ryan ToysReview is a children's YouTube channel. The channel features Ryan Kaji who is 7 years old as of July 2019,[1] along with his mother (Loann Kaji), father (Shion Kaji), and twin sisters (Emma and Kate). Usually, his channel releases a new video every day.

One of the channel's videos, titled as "Huge Eggs Surprise Toys Challenge" has over 1.8 billion views as of August 2019, making it the 40th most viewed video on YouTube.[2]

As of August 2019, Ryan ToysReview has over 20 million subscribers and the videos have garnered over 30 billion views.[3] The channel is rated as Top 100 most subscribed YouTube channels in United States.

The Verge has described the channel as "a mash-up of personal vlog and 'unboxing' video, a blend of innocent childhood antics and relentless, often overwhelming consumerism."[4]

According to Forbes' magazine, in 2016-2017 Ryan was the 8th highest paid YouTube entrepreneur, having brought in $11 million in revenue between 2016 and 2017. In 2018 he was listed as the highest paid YouTuber bringing in $22m of revenue from his videos and his product line at Walmart. And as of July 11 he released his own toothbrushes and toothpaste.[5][6]


Ryan began making YouTube videos in March 2015 after watching other toy review channels like EvanTubeHD and asking his mother "How come I’m not on YouTube when all the other kids are?"[7] Ryan's mother decided to quit her job as a high school chemistry teacher to work on the YouTube channel full-time.[4]

In 2017, Ryan's parents signed a deal with pocket.watch, a startup children's media company that was founded in 2016 by Chris Williams and Albie Hecht. Pocket.watch does the marketing and merchandise for Ryan's YouTube channels.[8] In 2018, Ryan ToysReview, in cooperation with pocket.watch and WildWorks, created an app called Tag with Ryan, an endless runner game targeted towards children, for iOS and Android.[9] In 2019, Ryan ToysReview and pocket.watch produced a 20-episode television series for preschoolers titled Ryan's Mystery Playdate.[10]


Ryan has influenced the toy industry, similar to PewDiePie and video games. Ryan's toy reviews, especially those which get millions of views, can affect the toy's sales.[4] Chris Williams of pocket.watch compared Ryan to Nickelodeon's SpongeBob SquarePants.[8]

At the Toy Fair 2018 in New York, Ryan ToysReview announced a line of toys, branded as Ryan's World, in cooperation with pocket.watch and Bonkers Toys.[11] The toys that were first released exclusively at Walmart on August 6, 2018.[12] The toys were later released at Target and on Amazon.


  1. ^ Pflum, Mary (23 December 2018). "He's 7 years old — and he's YouTube's highest earner of 2018". NBC News. Retrieved 23 December 2018.
  2. ^ "Huge Eggs Surprise Toys Challenge Inflatable water slide Disney Cars Toys Paw Patrol Spiderman". YouTube. Retrieved February 2, 2018.
  3. ^ "Ryan ToysReview YouTube Channel Analytics and Report". www.noxinfluencer.com. Retrieved 2019-06-06.
  4. ^ a b c Popper, Ben. "YouTube's biggest star is a 5-year-old that makes millions opening toys". The Verge. Vox Media. Retrieved 3 February 2018.
  5. ^ Robehmed, Natalie; Berg, Madeline (3 December 2018). "Highest-Paid YouTube Stars 2018". Forbes. Retrieved 4 December 2018.
  6. ^ Berg, Madeline. "The Highest-Paid YouTube Stars 2017: Gamer DanTDM Takes The Crown With $16.5 Million". Forbes. Retrieved 3 February 2018.
  7. ^ Schmidt, Samantha (11 December 2017). "6-year-old made $11 million in one year reviewing toys on You Tube". Washington Post. Retrieved 10 January 2018.
  8. ^ a b "7-year-old toy reviewer on YouTube becomes a toy himself". 7 News Boston. October 3, 2018. Retrieved October 3, 2018.
  9. ^ "Tag with Ryan". Retrieved December 25, 2018.
  10. ^ "Ryan's Mystery Playdate is the Next Move for Ryan ToysReview". The Toybook. February 14, 2019.
  11. ^ "Press Release – February 13, 2018 – pocket.watch". pocket.watch. Retrieved 2018-07-24.
  12. ^ News, I4U. "Ryan ToysReview Launches Massive Ryan's World Toy Line-up Exclusively at Walmart". I4U News. Retrieved 2018-07-31.

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