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In this market small scale farmers can sell directly to the consumers, thereby eliminating middlemen, who were exploiting both farmers and consumers alike. The vegetables cultivated on the farmer's yard is reaching the consumer directly. This direct sale resulted in the farmer getting a better price. It has helped in reduction of prices in other vegetable markets and vendors.This system became economical for both the farmer and end consumer and ensured good quality by reducing transport.
The farmers are greatly benefited by this kind of business since they sell directly to the customers and do not pay any commission to the agents. The customers are also getting good quality produce. Thus they have become popular, creating a demand for the produce of small farmers.
It caught on well and the demand for such markets in Hyderabad and other parts of the state has increased.
There are multiple rythu bazaars throughout Andhra Pradesh and Telangana.
Mehdipatnam Rythu Bazaar stands the best among the 7 Rythu Bazaars of Ranga Reddy District