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Rythubandhu is a Telugu language agricultural magazine published by Best publications from India. This magazine, which has been in publication since 2010, has been edited by editors like N.Vamshi Mohan in the past. The present editor is N.Laxmi Mohan. It has drifted from being a pure agricultural magazine to a more current affairs-oriented format. Rythu Bandhu is published from Himayath Nagar, Hyderabad 500029. Rythu Bandhu is considered[by whom?] the best agricultural magazine of the state of Andhra Pradesh.

Recently, Rythu Bandhu has ventured into book publishing. The magazine announced RythuBandhu 2013 awards also. It is now part of Narla media Network private limited, established in 2011-12.[1] This group also publishing the fortnightly business magazine Economy & Business Chronicle.

The Seed Packet Challenge The Seed Packet Challenge, sometimes called the Save the poor Farmer Challenge, is an activity involving donating a Packet of Seeds to promote awareness of the poor conditions poor farmers and encourage donations to give them seeds for one crop. It went viral on social media during September 2014. In India, particularly in the states of Telamgana and Andhra Pradesh.

The challenge dares nominated participants to be filmed having donating packets of seeds t and then nominating others to do the same. A common stipulation is that nominated participants have one week time to comply or forfeit by way of a charitable financial donation

Origin The origins of the idea of donating seed packets to raise the Seed Fund for charity started when the Trustee of Nest Foundation (Hyderabad, Telangana state, India) wrote an article in RythuBandhu Telugu agricultural Magazine’s September issue. During the same time this concept of her has been published in local and national media also. From mid september, the "Seed Packet Challenge" became popular on social media in areas of the South India. The task usually involved the option of either donating money to or seed packets.

increased media attention The challenge first received increased media attention in the Telangana state of India on September 1, 2014, when Local and National media published some news and articles on this concept. The New Indian Express and The Hans India dailes gave good coverage for this. Local media such as Andhra Prabha and Surya also gave good support to this. Apart from Nest Foundation, Indian Farmers Resource Centre (IFRC) many other organizations also extended their support to this concept.

The game show Within one week of being challenged, participants have to donate some seed packets, who will donate the maximum number of packets will be declared as winner of the Seed Packet Challenge. A special Award will be given at the time of presentation of RythuBandhu Awards. Nominations already invited for 2014 RythuBandhu awards. The awards will be given in at function to be held in November at Hyderabad.

Effects Seed Packets receive as donation has been distributed to the poor farmers and some farmers are registered to give assistance for the next crop season. According to an estimation within the first week this challenge gathered hundreds of seed packets. awareness of the poor conditions of the poor farmers gave some kind of understanding the situation among the society. Within days of the challenge going viral through all types of mediums. A number of appraisals have arisen relating to the campaign.




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