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The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP SE that targets business software requirements of midsize and large organizations in all industries and sectors.


After the acquisition of Hybris[1] in 2013, SAP has gradually realigned their strategy in CRM solution space mainly to take on the market leader which is a cloud based solution. In a bid to be more competitive and future focused, SAP is shifting towards cloud based CRM solutions rather than traditional on-premise CRM.

SAP has now consolidated their CRM solutions under Hybris brand with Customer Engagement and Commerce.[2] SAP now offers a variety of solutions under following broad functions:

  • Sales
    • SAP C4C - Cloud for Sales
    • CRM (On Premise)
  • Service
    • SAP C4C - Cloud for Service
    • CRM (On Premise)
  • Marketing
    • Hybris Marketing
  • Commerce
    • Hybris e-Commerce
  • Billing
    • Hybris Billing


  • SAP Hybris Customer Engagement & Commerce (2014)
  • Hybris Acquisition (2013)
  • SAP Cloud for Customer (2011)
  • SAP CRM 2008 (7.0) released in 2009 as Part of SAP Business Suite 7.0
  • SAP CRM 2007 (6.0) released in 2007
  • SAP CRM 2006 (5.0) released in 2005

See also[edit]

External links[edit]


  1. ^ "SAP Hybris". Archived from the original on 2016-08-03. Retrieved 2016-07-31.
  2. ^ "SAP Moves Beyond CRM With Customer Engagement and Commerce". 2014-09-22. Retrieved 2016-07-31.