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SBS 6 logo since 2015
Launched August 28, 1995
Owned by SBS Broadcasting B.V.
Picture format 576i 16:9 SDTV (PAL)
1080i HDTV
Audience share 7.8% (2012, [1])
Country Netherlands
Broadcast area Netherlands
Headquarters Amsterdam, Netherlands
Sister channel(s) NET 5
Digitenne Channel 6 (SD)
CanalDigitaal Channel 6 (HD)
Ziggo Channel 6 (SD/HD)
CAIW Channel 6
Kabel Noord Channel 6
KPN Channel 6
Tele2 Channel 6
Streaming media
UPC Horizon Watch live (Netherlands only)

SBS 6 is a Dutch commercial TV channel owned by SBS Broadcasting B.V., formerly a part of SBS Broadcasting Group and now owned by Sanoma Media Netherlands (67%) and Talpa Media Holding (33%). Other channels of the group in the Netherlands are NET 5 and Veronica.


SBS stands for Scandinavian Broadcasting System. When the SBS Broadcasting Group started expanding outside of Scandinavia in 1995, one of the first countries where they set up a channel was the Netherlands with SBS 6. SBS 6 was the third Dutch commercial TV station after RTL 4 and RTL 5. SBS 6 launched on 28 August 1995.[2]

When SBS 6 was launched, they were in a tough competition with the channel Veronica, which started as a commercial station at the same time. Both SBS 6 and Veronica wanted to be on channel 6 of the viewer's television.

The SBS Broadcasting Group expanded their Dutch channel list with NET 5 on 1 March 1999.[3] In 2003 Veronica was added to the list of channels.[4]

The German ProSiebenSat.1 Media took over the parent company, SBS Broadcasting Group, on 27 June 2007.[5] In 2011, all of SBS's activities in the Netherlands (through SBS Broadcasting B.V.), including the three TV stations (SBS 6, NET 5 and Veronica), the two TV guides (Veronica Magazine and Totaal TV), production, design and text activities were sold to a joint venture between Sanoma Media Netherlands (67%) and Talpa Media Holding (33%).[6]






  1. ^ "Jaarrapport 2012" (PDF). Stichting Kijk Onderzoek. 
  2. ^ Westerhof, Jan (26 June 1995). "SBS 6 wil sensatie èn dicht-bij-huis 'Je moet dicht bij jezelf en de kijker blijven'". de Volkskrant. Retrieved 1 December 2012. 
  3. ^ Lange, Yasha (26 January 1999). "Publieke omroep niet bang voor commercieel Net 5". NRC Handelsblad. Retrieved 1 December 2012. 
  4. ^ "VOO in jaartallen". Retrieved November 26, 2012. 
  5. ^ Donald Koeleman (June 27, 2007). "ProSiebenSat.1 acquires SBS". Broadband TV News. 
  6. ^ Peter van der Ploeg (April 20, 2011). "Sanoma en Talpa nemen SBS over". NRC Handelsblad. 

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