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Launched28 August 1995; 23 years ago (1995-08-28)
NetworkTalpa TV
Owned byTalpa Network
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Audience share7.4% (2017, SKO)
Broadcast areaNetherlands
HeadquartersAmsterdam, Netherlands
Sister channel(s)NET 5
DigitenneChannel 6 (SD)
CanalDigitaalChannel 6 (HD)
ZiggoChannel 6 (HD)
Channel 930 (SD)
CAIWChannel 6
Kabel NoordChannel 6
KPNChannel 6
Tele2Channel 6
T-Mobile (Netherlands)Channel 6
Streaming media
Ziggo (Netherlands only)

SBS 6 is a Dutch commercial TV channel and is a part of Talpa TV, formerly known as SBS Broadcasting B.V. and now owned by Talpa Network. Other channels of the group in the Netherlands are NET 5, Veronica and SBS 9.


SBS stands for Scandinavian Broadcasting System. When the SBS Broadcasting Group started expanding outside of Scandinavia in 1995, one of the first countries where they set up a channel was the Netherlands with SBS 6. SBS 6 was the third Dutch commercial TV station after RTL 4 and RTL 5. SBS 6 launched on 28 August 1995.[1]

When SBS 6 was launched, they were in a tough competition with the channel Veronica, which started as a commercial station at the same time. Both SBS 6 and Veronica wanted to be on channel 6 of the viewer's television.

The SBS Broadcasting Group expanded their Dutch channel list with NET 5 on 1 March 1999.[2] In 2003 Veronica was added to the list of channels.[3]

The German ProSiebenSat.1 Media took over the parent company, SBS Broadcasting Group, on 27 June 2007.[4] In 2011, all of SBS's activities in the Netherlands (through SBS Broadcasting B.V.), including the three TV stations (SBS 6, NET 5 and Veronica), the two TV guides (Veronica Magazine and Totaal TV), production, design and text activities were sold to a joint venture between Sanoma Media Netherlands (67%) and Talpa Holding (33%).[5]

On 10 April 2017 Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.[6]






  1. ^ Westerhof, Jan (26 June 1995). "SBS 6 wil sensatie èn dicht-bij-huis 'Je moet dicht bij jezelf en de kijker blijven'". de Volkskrant. Retrieved 1 December 2012.
  2. ^ Lange, Yasha (26 January 1999). "Publieke omroep niet bang voor commercieel Net 5". NRC Handelsblad. Retrieved 1 December 2012.
  3. ^ "VOO in jaartallen". Retrieved November 26, 2012.
  4. ^ Donald Koeleman (June 27, 2007). "ProSiebenSat.1 acquires SBS". Broadband TV News.
  5. ^ Peter van der Ploeg (April 20, 2011). "Sanoma en Talpa nemen SBS over". NRC Handelsblad.
  6. ^ "Het is nu officieel: Sanoma verkoopt SBS aan Talpa" (in Dutch). NOS. Retrieved 10 April 2017.

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