|Launched||1 June 2009|
|Owned by||Special Broadcasting Service|
|Picture format||576i (SDTV) 16:9|
|Formerly called||SBS TWO
(1 June 2009 – 1 April 2013)
|Replaced||SBS World News Channel|
|Freeview SBS (virtual)||32|
In a statement made by SBS in early 2009 they announced plans for the channel "SBS World" that would replace SBS World News Channel. On 26 April 2009, Freeview's website and advertisements showed that the channel would be called "SBS TWO".
On 12 May 2009, SBS revealed programming details for the SBS TWO launch. This included a 5-minute feature at 6 pm called SBS TWO Launch: What is SBS TWO? then the Academy Award winning short film Harvie Krumpet. On 1 June 2009, the SBS World News Channel ended broadcast and went into a loop of advertising for SBS TWO before the official launch later that day. SBS had originally planned for the channel to focus on Asia-Pacific speciality shows, international children's programming and English learning programmes.
On 20 February 2013, SBS announced major changes to the programming on SBS TWO, with a relaunch as a bold, provocative channel for younger audiences aged 16–39 from 1 April 2013, known as "SBS 2". In 2015, they screened the Australian documentary series Hipsters and the second season of Australian comedy series Danger 5. In 2016, they screened the fourth season of Starting From … Now! and The Wizards of Aus.
SBS 2 is set to be rebadged as VICELAND with content from US-Canadian youth Vice Media from late 2016. "The new channel will be owned and operated by SBS, leveraging the distinctive creativity and experience of both VICE and SBS creative teams. It will be on the SBS 2 channel spectrum and online platforms, available to all Australians for free. Programming will focus on a distinct, immersive style of original lifestyle and culture content for young viewers and will feature Australian-produced programs."
In addition to expanded international news programs during the day (including bulletins in Hindi, Korean, Macedonian, Polish and Portuguese languages), SBS 2 screens documentary series, drama series and international films each night under themed programming blocks.
In April 2013, SBS 2 relaunched targeting a younger audience, now airing various TV shows, including Bullet in the Face, Don't Tell My Mother, The Tales of Nights, Russell Howard's Good News, South Park, The Midnight Beast, Skins, Him & Her, Threesome, If You Are the One (A Chinese program "非诚勿扰", version of the Australian game show Taken Out), Housos, The Office, Parks and Recreation and Community.
From its formation in 2009, SBS 2 has featured all stages of the Tour de France with full broadcasting rights in conjunction with SBS One, as well as exclusive UEFA Champions League matches as of the 2009–10 season. In 2010, SBS 2 aired repeat matches from the 2010 FIFA World Cup in South Africa with full broadcasting rights in conjunction with SBS One. The channel has also broadcast regular episodes of The World Game since the programs reformatting in August 2010; regular weekly shows, in addition to various major footballing events. Other major events have included the FIFA Club World Cup and various international cup competitions.
In 2013 and 2014, SBS 2 was the Freeview broadcaster of the ANZ Championship's live Sunday afternoon match. It gave netball fans across the nation the chance to keep viewing the sport on free to air TV after Network Ten dumped it stating it was "insignificant" for mainstream media and "not a premium sport", which led to no broadcast partner for the 2013 season until the very last minute which saw SBS struck a deal to broadcast the 2013 & 2014 seasons in conjunction with Fox Sports Australia. SBS also had the rights to the ANZ Championship finals & International test matches on its free-to-air television network between 2013–2014.
SBS 2 aired some matches from the 2014 FIFA World Cup, in conjunction with SBS, and is also expected to air games of upcoming World Cups, with the acquisition of full broadcasting rights to the 2014, 2018 and 2022 FIFA World Cup by SBS.
Logo and identity history
The first logo for SBS 2 was inspired by the then-current logo for SBS with the "Mercator" symbol paired with the brand "SBS TWO". When SBS was renamed "SBS ONE" that same year, its new logo was based on the SBS 2 logo. After SBS 2 was rebranded on 1 April 2013, the channel received a new contemporary logo with "SBS" written next to an orange painted number 2. This logo was updated on 30 October 2015 with a bolder font for "SBS" and included the top half of the "Mercator" symbol attached to the top curve of the number 2.
- 1 June 2009 – 27 October 2011: "Six Billion Stories and Counting"
- 28 October 2011 – 1 April 2013: "Seven Billion Stories and Counting"
- 1 April 2013 – present: "BOLD. PROVOCATIVE."
- New digital TV channel SBS2 due soon for 'best of the world' SBS. Accessed 30 March 2009.
- Future Announcement. SBS's Plans for the Future SBS. Accessed 22 February 2009.
- "SBS 2 pushes boundaries for younger audiences". www.sbs.com.au. Retrieved 4 March 2013.
- Knox, David (20 February 2013). "SBS2 rebrands younger -with full series online before broadcast". Retrieved 31 October 2015.
- Knox, David (30 October 2015). "SBS 2 logo refresh". Retrieved 31 October 2015.