SCR (restaurant)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

SCR Corporation Sdn Bhd
Private
Industry Fast food restaurant
Founded 1987; 31 years ago (1987) in Song Thian Cheok Road, Kuching, Sarawak, Malaysia
Founder Johnson Tan
Headquarters Rock Road, Kuching, Malaysia
Area served
Asia
Key people
Michael Sim
Johnny Leo
Products Chicken rice
Revenue MYR1.5 billion (2012)
Website www.scr.my

SCR Corporation Sdn Bhd (doing business as SCR) is a Malaysian halal-certified chicken rice fast-food restaurant in Sarawak. The chain is operated by SCR Corporation Sdn Bhd which was established in 1987. Since its birth, SCR Corporation Sdn Bhd has grown to become one of East Malaysia's biggest home grown food names with international outlets in Brunei and Indonesia.

History[edit]

Originally named as Singapore Chicken Rice, it has rebranded itself into SCR and with introduction of SCR Xpress, which was introduced in early 2007 as another restaurant chains with a distinct blend of the old and new menu.[1] The company formed as a result of Singapore-Sarawak joint venture, with the Singaporean partner bringing in the recipes for the chicken rice. Its operations started out with only 1,200 sq. feet air-conditioned lot in Song Thian Cheok Road. Over the years, the company now boasts a total of 30 outlets to date. SCR is set to expand it branches regionally through franchising efforts.[2]

Locations[edit]

There are a total of 30 outlets throughout Sarawak. Among the main locations are in Kuching, Sibu and Miri. It has also open pioneer branches in Bintulu, Limbang,[3] and Sarikei. While in Sabah, it is available in Kota Kinabalu while the others will be opened in Sandakan, Kota Marudu and Keningau.[4]

International presence of SCR chains[edit]

The company currently planning to open 100 outlets in Southeast Asia and East Asia countries.[1][5]

Asia

See also[edit]

References[edit]

  1. ^ a b "SCR Business Franchise" (PDF). ABS Host. p. 2/19. Archived from the original (PDF) on 3 April 2016. Retrieved 3 April 2016.
  2. ^ Jack Wong (28 May 2012). "SCR Corp to go regional with franchise". The Star. Retrieved 3 April 2016.
  3. ^ "SCR Corporation opens first outlet in Limbang". The Borneo Post. 13 November 2012. Archived from the original on 3 April 2016. Retrieved 3 April 2016.
  4. ^ a b "SCR Corp to expand in Sabah and Indonesia". The Star. 20 April 2015. Retrieved 3 April 2016.
  5. ^ Yvonne Tuah (22 July 2013). "SCR targets 100 outlets by year 2018". The Borneo Post. Archived from the original on 3 April 2016. Retrieved 3 April 2016.
  6. ^ "SCR Xpress opens new branch at Citis Square". The Brunei Times. 26 December 2013. Archived from the original on 3 April 2016. Retrieved 3 April 2016.

External links[edit]