Moz (marketing software)

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Formerly called
Industry Marketing
Founded 2004
Founder Rand Fishkin and Gillian Muessig
Headquarters Seattle, Washington, USA
Products Software as a service (SaaS)

Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S., that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools.


In 2004, Moz was founded by Rand Fishkin[1] and Gillian Muessig [2] as 'SEOmoz'. In September 2007, the company raised $1.1 million in Series A funding from Ignition Partners and Curious Office.[3] In 2012, it raised $18 million in funding from Foundry Group and Ignition Partners.[4][5]

In June 2012, SEOmoz acquired Followerwonk, a tool for searching, filtering and managing Twitter bios with other Twitter management functions like analytics.[6] The terms were not disclosed, but SEOmoz said the acquisition was for somewhere between one and four million US dollars.[5] In December 2012: SEOmoz acquired GetListed for $3 Million.[7] In May 2013, the company rebranded as 'Moz' and relaunched the website at[8] During the period 2008 to 2011, SEOmoz grew from $1.5 million to $11.4 million in revenue.[9] In January 2016, Moz secured a $10 million investment from the Foundry Group.[10]


Moz has a series of tools on its SEO Toolbox page,[11] including a Term Extractor, which shows the importance of words or phrases and what HTML components keywords show up in. It also has a tool to determine the relevance of a page based on sampling. moztrust compares how trustworthy a website is compared to others. mozRank is an alternative to Google PageRank.[12][13] Moz also has a tool for researching popular search trends[14] and a community site called YOUmoz.[15] There is an SEO audit tool called SEO Toolbar.[16] It sells four different versions of paid accounts (standard, medium, large and premium).[17] In August 2016 Moz announced that it was dropping the Followerwonk tool to focus more on SEO.[18]


When it raised funding in 2012, the CEO Rand Fishkin blogged about his personal opinions, doubts and analyses as the company went through the process.[19][20] In September 2007, more than 400 readers posted opinions on Moz on the CEO's facial hair based on six photos he posted. According to the New York Times, he arrived to the conference in Stockholm "unshaven and bristly" based on the crowd-sourced decision.[21]


The organization's business model is largely based on inbound marketing. The company says that 85% of the trial users of its software come through organic search, social media and referrals.[22] 85% of Moz's revenue comes from SaaS subscriptions.[23]

See also[edit]


  1. ^ Rand Fishkin interview 
  2. ^ About 
  3. ^ Kelly, Meghan (August 6, 2007), "SEOmoz is looking for $25M second round (updated)", VentureBeat, retrieved October 12, 2012 
  4. ^ Kelly Clay (5 January 2012). "SEOmoz Raises $18 million In Venture Capital From Foundry Group And Ignition Partners". Retrieved 16 June 2012. 
  5. ^ a b Mickey, B. (2012). Marrying SEO and Social Analytics Tools. Folio: The Magazine For Magazine Management, 41(7), 26.
  6. ^ Miller, Miranda (August 20, 2012), SEOmoz Acquires Twitter Analytics Company Followerwonk, retrieved October 12, 2012 
  7. ^ Chris Crum (2012-12-04). "SEOmoz Acquires GetListed For $3 Million". WebProNews. Retrieved 2014-02-21. 
  8. ^ Clay, Kelly (2013-05-29). "SEOmoz Rebrands As Moz, Introduces Moz Analytics". Forbes. Retrieved 2014-02-21. 
  9. ^ "SEOmoz", Inc., retrieved October 12, 2012 
  10. ^ Essential Tools That Everyone In the SEO Industry Should Be Using, Dilate, May 24, 2016
  11. ^ Schwartz, Barry (August 31, 2007), SEOmoz & SEO Book Organize SEO Tools & Add Features, Search Engine Land, retrieved October 12, 2012 
  12. ^ Brent Chaters (14 October 2011). Mastering Search Analytics: Measuring SEO, SEM and Site Search. O'Reilly Media, Inc. p. 209. ISBN 978-1-4493-1907-6. Retrieved 11 October 2012. 
  13. ^ Baker, Loren (July 12, 2006), SEOmoz Page Strength Tool : Replacing Google PageRank?, Search Engine Journal, retrieved October 12, 2012 
  14. ^ Schwartz, Barry (August 6, 2007), Spot Trends With SEOmoz’s Popular Searches Tool, Search Engine Land, retrieved October 12, 2012 
  15. ^ Schwartz, Barry (February 7, 2007), SEOmoz Launches YOUmoz Group SEM Blog, Search Engine Land, retrieved October 12, 2012 
  16. ^ Schwartz, Matthew. "Wpromote's New Tool Helps Craft Initial SEO Strategy." B To B 97.5 (2012): S017-1NULL. Computers & Applied Sciences Complete. Web. 12 Oct. 2012.
  17. ^ Moz Pro Pricing, retrieved November 27, 2015 
  18. ^ "Moz Dropping Followerwonk & Moz Content, Refocusing on SEO Products - Search Engine Journal". 2016-08-18. Retrieved 2016-08-29. 
  19. ^ Woodward, Curt (August 25, 2011), SEOmoz’s Fishkin: The Most Transparent Fundraising Saga Ever?, Xconomy, retrieved October 12, 2012 
  20. ^ Greene, Aislyn (August 29, 2011), SEOmoz CEO Rand Fishkin on his 'misadventures in VC funding', TechFlash/Bizjournals, retrieved October 12, 2012 
  21. ^ Grossman, Anna (April 17, 2008), "To Cut or What? The World Butts In", The New York Times, retrieved October 12, 2012 
  22. ^ Gossage, B. (2012). Rand Fishkin. Inc, 34(6), 19.[self-published source?]
  23. ^ Jonathan Allen (February 1, 2010). "Distillation of consulting business is a win for SEOmoz & Distilled". Search Engine Watch. Retrieved 2014-02-21. 

External links[edit]