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Type of site
SHOWstudio.com is a fashion website, founded and directed by Nick Knight. Since it began in 2000, the site has championed film and moving image as the ideal medium for fashion in the digital age, and has utilised online streaming and real-time reporting methods – including blogging and tweeting  via multimedia-enabled mobile phone handsets – to deliver fashion live, as it happens.
SHOWstudio.com was established in November 2000, and the site's projects have defined the manner in which fashion is presented via the internet. SHOWstudio.com has pioneered fashion film and is recognised as a leading force behind this new online fashion medium. The site broadcasts live from catwalk shows and fashion shoots, allowing instant access to the previously closed world of high fashion. Interacting with a global community of dedicated viewers, SHOWstudio.com encourages its audience to respond and contribute creatively to its projects, documenting, communicating and evaluating the results.
SHOWstudio.com has worked on more than 300 projects in partnership with members of the fashion industry, from John Galliano and Alexander McQueen, Naomi Campbell and Kate Moss to designers and models such as Gareth Pugh, Christopher Kane and Agyness Deyn. Showstudio.com's collaborations also extend into the worlds of music, architecture, food, art, design and performance The site's archive features projects with Björk, Brad Pitt, Lady Gaga, Leigh Bowery, Heston Blumenthal and Tracey Emin.
In 2009 the firm moved from premises in East London to Bruton Place, in Mayfair. In July of that year, the SHOWstudio Shop was launched, offering artefacts hand-picked from fashion shoots and catwalk shows, and a selection of articles hand-crafted by designers in a live studio space. The first of these one-off articles was created by Gareth Pugh in November 2009, followed by Philip Treacy, Judy Blame, Stephen Jones and Mary Katrantzou in 2010, and Craig Lawrence, Giles Deacon and Mugler in 2011.
During London Fashion Week in September 2009, the exhibition ‘SHOWstudio: Fashion Revolution’ opened at London's Somerset House. This exhibition was a major retrospective of the first nine years of SHOWstudio.com innovation and online experimentation alongside a variety of new projects created specially for the exhibition, including a 'Live Studio' where fashion shoots were visible to members of the public through two-way mirror. The stated purpose of this exhibition, the first in the world devoted to a fashion website, was to display how "SHOWstudio.com has harnessed the potential of new technology and the Web to completely reinvent the fashion image and the way we experience it."
Most recently, SHOWstudio.com has garnered plaudits for innovative live streams of a variety of international fashion shows, including Alexander McQueen's S/S 2010 show, and the A/W 2010 collections by New York labels Rodarte and Alexander Wang.
- Mar 2010
- Feb 2008
‘The Replenishing Body’ interactive video installation shortlisted for the Design Museum's ‘Designs of the Year’ 2008.
- Nov 2006
Nick Knight receives the Moët & Chandon Fashion Tribute 2006.
- Jun 2003
Webby Award as Best Fashion Website.
Selection of projects
- Oct 2009
- Sep 2009
The exhibition ‘SHOWstudio: Fashion Revolution’ opens at London's Somerset House, providing a retrospective of the site's work to date alongside a programme of fashion film curated by Nick Knight and a series of live fashion shoot staged before a public audience.
- Jul 2009
SHOWstudio.com moves to Mayfair and opens ‘SHOWstudio Shop’
- Jul 2008
‘Fashion DJs’, a three-day music and fashion event broadcast from Abbey Road Studio in London.
- Jul 2007
‘24HRS’, a twenty-four hour live fashion broadcast in collaboration with Yves Saint Laurent.
- Sep 2006
‘Experiments in Advertising: The Films of Erwin Blumenfeld’, including films of the Surrealist fashion photographer for the first time.
- Jun 2006
‘The Sound of Clothes: Anechoic’, using sound instead of visuals to present a fashion "collections story".
- Oct 2005
‘Moving Fashion’, a two-month series of fashion shorts by leading industry figures
- Sep 2005
- Feb 2003
‘Couture: the Luxury of Not Caring’, the first picture phone project. 'In Camera', the first webchat project with David Bailey.
- Dec 2001
'Sleep', the first webcast featuring models sleeping.
- Nick Knight on fashion, photographs and failings, Luke Leitch (The Sunday Times). September 16, 2009.
- Why So Stodgy, Prada.com?, Cathy Horyn (The New York Times). December 30, 2009.
- Top 20 fashion twitterers, Corinne Abrams (The Sunday Times). April 30, 2009.
- Somerset House exhibition: SHOWstudio: Fashion Revolution, 17 September – 23 December 2009
- Showstudio Shop
- Gareth Pugh Teams with Showstudio, Rebecca Suhrawardi Austin (Elle). November 18, 2009.
- Philip Treacy, in diretta streaming la sua ultima creazione, Marinella Borzi (Moda Pour Femme). March 25, 2010.
- Philip Treacy on SHOWstudio, Dazed Digital (Dazed & Confused). 2010.
- Nick Knight launches Fashion Revolution, Lauren Milligan (Vogue). June 12, 2009.
- Independent fashion goes to Nick Knight's Showstudio - live, The Independent. November 18, 2009.
- Wang Live, Lauren Milligan (Vogue). February 10, 2010.
- Alexander Wang to Broadcast His Show in Times Square, Lauren Murrow (New York). February 12, 2010.
- Catwalk designers streaming their fashion shows live hits new high, Hilary Alexander (The Daily Telegraph). February 19, 2010.
- Designs of the Year (Design Museum)
- Brit Insurance Design Awards shortlist: From Alexander McQueen to Zaha Hadid, Matilda Battersby (The Independent). January 18, 2010.
- Alexander McQueen: Review, Sarah Mower (Style.com). October 6, 2009.
- Streaming Alexander McQueen, Women's Wear Daily. October 6, 2009.
- SHOWstudio: Fashion Revolution, Time Out. 2009.
- Fashion House, Dolly Jones (Vogue). September 16, 2009.
- Showstudio.com contributor profile: Nick Knight