SKS365

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SKS365 Malta Ltd
Ltd
IndustrySports betting
Gambling
Founded2009
HeadquartersRome, Italy
Productsplanetwin365
Number of employees
500+
Websitewww.sks365.com

SKS365 Malta Ltd (formerly SKS365 Group GmbH) is an international sports betting and gaming company, founded in Austria in 2009. It is best known for its sports betting and gaming brand planetwin365, as well as a sports statistics website MyScore365. More than 1300 planetwin365 retail shops across Europe along with online sports betting infrastructure makes planetwin365 one of the leading European bookmakers. SKS365 Group is a partner organization in the FIFA Early Warning System and has an active track record of supporting authorities against the manipulation of sports competitions (match fixing).

Overview[edit]

Sports betting[edit]

The company operates both online and land-based retail services, sports betting, online poker and online casinos. SKS365 Group and its brands are commercially present in Austria, Belgium, Italy, Spain,[1] Serbia and Montenegro – where the company holds national licenses for online or land-based sports betting and gaming operations.

The company's flagship sports betting website planetwin365.com is available in thirteen different languages and supports a variety of payment methods including credit/debit cards. In February 2019, SKS365 announced a new ‘brand identity’ for Planetwin365, including a new logo and a new tagline: “Il nostro gioco è di un altro pianeta”, “Our game is from another planet.”[2]

In 2014, SKS365 Group announced that it reached a milestone of one million registered customers and 400 million bets placed online. Its constant international growth has brought the number of planetwin365 retail outlets to over 1300 in Europe as of 2015.[3]

Innovative betting[edit]

In order to stand out from its competitors, SKS365 has introduced a line of innovative sports betting types, resulting in up to 700 different types of bet offered for every single sports match listed on planetwin365.com.[4] Planetwin365 keeps one of the lowest profit margins among European bookmakers, 4% margin allows planewtwin365 to offer high odds and multiple bet bonuses.[5]

Fight against match-fixing[edit]

In November 2010, as a result of betting anomalies recorded in its bookmaking system, SKS365 Group took steps to inform the public and the authorities about abnormal betting flows. In spite of the initial skepticism, the Italian sports newspaper Gazzetta dello Sport picked up on SKS365's reports concerning the match in the Coppa Italia Bari – Livorno (4-1) on 1 December 2010.[6] From that point on, SKS365 Group regularly reported suspicious matches to the state attorneys, to the Italian GAT unit of the Guardia di Finanza and to the media. One such occurrence of reported suspicious match-fixing examined by the Public Prosecutor of Cremona instigated a comprehensive investigation known as Operation Last Bet. SKS365 Group, as a consultant, supported the investigator's work by examining any suspicious and abnormal bet flows to various matches played in Serie A - B and Lega Pro. After Italian match-fixing scandal became public, SKS365 Group launched an important project in cooperation with the Direzione Distrettuale Antimafia (Anti-Mafia Directorate), helping the investigators to unravel the illicit connections between betting and sports on the one hand, and racketeering, on the other.[7]

In September 2011, FIFA honored SKS365 Group for this effort by making the company a premium partner in the FIFA Early Warning System that was put in place in order to monitor betting on all FIFA matches and competitions for the purpose of preventing manipulations.

In late 2011, SKS365 Group further increased its tracking activities of abnormal betting flows, reporting suspicious matches in the championships of Switzerland, Macedonia, Albania, Estonia and Bulgaria. SKS365 Group had a prominent role in fighting against match fixing, especially in Bulgaria.[8][9]

In 2015, SKS365 Group organized a Conference on Protecting the Ethical Principles and Integrity of Sports in Belgrade, which was attended by high-ranked representatives of the EU, OSCE and Government of Serbia.[10] One of the participants was the Minister of Youth and Sport of the Republic of Serbia Vanja Udovicic. He promoted building a stronger network between government, bookmakers and media in order to prevent match fixing, not only as a criminal offense, but as abuse of the highest values on which sport is based.[11]

Sponsorships[edit]

SKS365 Group has sponsored numerous sport events, sports clubs, persons and social activities under the brand of planetwin365. Since its first successful commitments as “La resa dei conti” boxing title sponsor [12] and Italian Beach Soccer Tour sponsor,[13] SKS365 Group has constantly increased its investments in sponsorships.

SKS365 Group was the title sponsor of Trentino Volley, Italian, European and World champions in men's volleyball for the season 2011/2012. During the season, the volleyball team from Trentino played as “Trentino PlanetWin365”.[14] In 2011. planetwin365 became the sponsor of Italian handball champions, Pallamano Conversano.[15]

In 2012, planetwin365 closed the title sponsorship deal with Rugby Club Innsbruck. At the same time, LiveRadio365, became the official sponsor of Entella Chiavari FC competing in the Italian Pro1 League.

In 2013, SKS365 signed an important sponsorship contract with the LCR Honda team, competing in the MotoGP championship.[16] Lucio Cecchinello's LCR Honda bike and Stefan Bradl's racing suit were branded with planetwin365 logo.

In 2013, planetwin365 became the Official Partner of Parma FC, a legendary club competing in the Italian football championship.[17]

Brand ambassadors[edit]

Roberto Carlos planetwin365 brand ambassador

Roberto Carlos a Brazilian footballer and Real Madrid superstar is a brand ambassador for planetwin365 since 2016. Roberto Carlos represents planetwin365 with diverse online activities, offline fan involvement and promotional events.[18]

Thomas Muster, a former World No. 1 tennis player, became the next addition to the lineup of planetwin365 brand ambassadors in 2014.

Andrija Prlainovic a Serbian national water polo team captain and world championship MVP, joined planetwin365 as a brand ambassador in 2013.

Angelo Di Livio the former Juventus F.C. and Italian national football team midfielder is a brand ambassador for planetwin365 since 2011.[19]

SKS365 sponsors the planetWin365 Poker Team of professional poker players Eros Nastasi, Vladimir Bozinovic and Luca Moschitta.[20]

SKS365 Foundation[edit]

Since its establishment in 2009, SKS365 Group has supported numerous charitable projects where funding and assistance was urgently needed. The success of such projects was seen as a good enough reason to start the SKS365 Foundation in 2012, in order to manage and further develop all charity efforts. The foundation focus is on providing assistance to children without parental care, providing education support via scholarship program and the empowerment of marginalized groups.[21] Investing in the field of child, social and health care is the foundation's primary objective.

Notes[edit]

  1. ^ Directorate General for the Regulation of Gambling: SKS365 España, accessdate: August 21, 2015
  2. ^ "PLANETWIN365: A NEW REALITY THAT STARTS FROM LOGO AND BRAND IDENTITY". sks365. Retrieved 6 February 2019.
  3. ^ SKS365 - international online and land-based services [1], accessdate: August 21, 2015
  4. ^ Innovative bet types - Blog planetwin365: Innovative bet types - planetwin365, accessdate: August 21, 2015
  5. ^ my.planetwin365: The odds and profit margin - Blog planetwin365, accessdate: August 21, 2015
  6. ^ La Gazzetta dello Sport: Bari-Livorno di Coppa, Scattata l'indagine - La Gazzetta dello Sport, accessdate: August 21, 2015
  7. ^ La Repubblica: Skysport365 providing guidance to the investigators, accessdate: August 21, 2015
  8. ^ Topsport - Bookmaker revealed settled 2 matches: Букмейкър разкри 2 уредени мача - Топспорт, accessdate: August 21, 2015
  9. ^ FIFA is investigating two matches of group "A": ФИФА разследва два мача от „А” група[permanent dead link], accessdate: August 21, 2015
  10. ^ Sports Integrity Conference held in Belgrade: sks365 - Sports Integrity Conference held in Belgrade, accessdate: August 21, 2015
  11. ^ Tanjug - Protection of ethical principles and integrity of modern sport: TANJUG | Zaštita etičkih principa i integriteta savremenog sporta, accessdate: August 21, 2015
  12. ^ La "Resa dei conti" tra Rizzoli e PlanetWin 365: La "Resa dei conti" tra Rizzoli e PlanetWin 365, accessdate: August 21, 2015
  13. ^ IBS Italia Beach Soccer 2011/2012: sks365 - IBS Italia Beach Soccer 2011/2012, accessdate: August 25, 2015
  14. ^ Trentino Official: Fra un mese via alla Champions League: gialloblù in campo con il nuovo title sponsor PlanetWin365, Trentino Volley - Official Web Site, accessdate: August 21, 2015
  15. ^ La Pallamano Conversano 2011 presenta il nuovo sponsor: La Pallamano Conversano 2011 presenta il nuovo sponsor, accessdate: August 21, 2015
  16. ^ LCR Honda MotoGP Team: PLANETWIN365 DRESSES BRADL’S RC213Vs AT ARAGON MOTORLAND, accessdate: August 21, 2015
  17. ^ Parma Live: Avviata la partnership Parma-PlanetWin365, accessdate: August 21, 2015
  18. ^ sks365 Roberto Carlos partners with planetwin365 as brand ambassador, accessdate: November 1, 2016
  19. ^ planetwin365 renews cooperation with Angelo Di Livio: sks365 - planetwin365 renews cooperation with Angelo Di Livio, accessdate: August 25, 2015
  20. ^ Jamma.it: Vladimir Bozinovic nuova stella del PLANETWIN365 POKER TEAM, accessdate: August 21, 2015
  21. ^ Strategy: sks365 foundation - Strategy, accessdate: August 25, 2015

General References[edit]

External links[edit]