Town Link

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Town Link
Olympian Coaches
S.M. Coaches R187DNM on route 20 at Epping Station.jpg
Plaxton Beaver bodied Mercedes-Benz Vario in September 2011
Founded late 1980s
Headquarters Harlow
Service area Essex
Greater London
Service type Bus & coach services
Irisbus Agora in July 2011
Road Runner East Lancs Myllennium bodied MAN 14.220 in July 2010

SM Coaches (incorporating Olympian Coaches)[1] is a bus and coach operator based in Harlow, Essex. S M Coaches mostly operates local services around Harlow, as well as school services and private hire; Olympian Coaches, which is also a part of the business, operating school services, private hire and commuter services into London. Many of their bus services operate in competition with Arriva routes. Some of the bus services are operated under the trading name Roadrunner Coaches.[2] As of 26.2.16 townlink buses, roadrunner buses and Olympian coaches licences are all going to be revoked by the Eastern Traffic commissioner. Therefore all of their services will cease from that date. Click on to see the full version.


SM Coaches started off as post regulation company SM Travel.[3] The first route was T15, a peak hour Essex County Council contract between Potter Street and Templefields Industrial Area in Harlow. The route missed out Harlow town centre completely. The route eventually became a commercial operation with many route changes throughout the years. SM Coaches have grown over the years, with many routes competing with Harlow's main operator, Arriva Shires & Essex.

Olympian Coaches[4] purchased the Stort Valley Coaches[5] business (also trading as LocalLink) which included the London commuter services.

In November 2012, services operated by Centrebus Harlow depot are to be operated by Olympian Coaches.[6]


As at October 2013 seven routes are operated.[7]

SM Coaches mostly operates local bus services in Harlow, but some routes enter other towns, including Bishops Stortford, Sawbridgeworth, Epping, Ongar and Hertford. Roadrunner operate a few public service routes, but many school routes are also operated mostly around Hertfordshire. Olympian Coaches mainly operate commuter routes from Hertfordshire and Essex into central London, with many school contracts as well as private hire.

See also[edit]


  1. ^ Companies House extract company no 4857777 SM Coaches Limited
  2. ^ Companies House extract company no 5055669 Roadrunner Coaches Limited
  3. ^ SM Coaches, Roadrunner & Olympian Harlow Bus Travel
  4. ^ Companies House extract company no 5709214 Olympus Bus & Coach Limited
  5. ^ Companies House extract company no 2749288 SVC Realisations Limited formerly Stort Valley Coaches Limited
  6. ^ Timetables Olympian Coaches
  7. ^ Timetables SM Coaches

External links[edit]