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City Sarasota, Florida
Branding SNN: Suncoast News Network
Channels Digital: 26 (UHF)
Virtual: 39 (PSIP)
Owner Citadel Communications
Operator LDB Media, LLC
Call letters' meaning Suncoast News Network
Former callsigns WLWN-LD (2011-2014)
Former channel number(s) 39 (UHF, 2018-2018)
Transmitter power 8.5 kW
Height 149 m
Transmitter coordinates 27°20′26″N 82°27′55″W / 27.34056°N 82.46528°W / 27.34056; -82.46528
Licensing authority FCC
Public license information: Profile

WSNN-LD is a television station licensed to Sarasota, Florida, United States. Owned by Citadel Communications and managed by LDB Media, LLC, the station's Suncoast News Network (SNN) service provides news coverage focusing primarily on the Sarasota area (including Sarasota, Manatee, and Charlotte counties). SNN operates in conjunction with the Sarasota Herald-Tribune, and is headquartered in downtown Sarasota. SNN is carried on Comcast channel 6 (SD), 400 (HD) in Sarasota and Charlotte Counties, on Frontier FiOS on channel 9 (SD), 509 (HD), Spectrum channel 20 (SD), 1020 (HD) and over the air on channel 26.


The SNN operation was launched on July 17, 1995, exclusively on Comcast. Over its history, it was branded as SNN Local News, SNN Local News 6, SNN News 6 and Six News Now, which were often used interchangeably. SNN received national attention in 2007, when a clip of chief meteorologist Justin Mosely (who worked with the channel from 2004 to 2013 and returned in March 2014) reacting frightened after a cockroach crawled up his leg during a live weather segment went viral after it was posted on various video websites including YouTube.

In November 2008, the Sarasota Herald-Tribune (then owned by The New York Times Company) announced that it would sell SNN News 6, and stop broadcasting at the end of December 2008. This deadline was extended after the company struck agreements with a group of investors, led by SNN general manager Linda DesMaris and her husband Doug Barker, to purchase the channel;[1] however on January 25, 2009, one of the investors dropped out of the deal. On January 29, 2009, the Herald-Tribune announced that SNN News 6 would go dark, effective at midnight on January 29, 2009.[2] The company would later find another investor in Phil Lombardo, CEO of the television station group Citadel Communications in Bronxville, New York. On February 26, 2009, after a four-week hiatus, SNN was back on the air under the management of LDB Media, LLC, with the majority of its former on-air staff.[3] Since its inception, the channel was exclusively carried on Comcast's systems in Sarasota and Charlotte Counties. In the summer of 2012, SNN struck a carriage deal with Verizon FiOS to add the channel; FiOS began carrying SNN in the Sarasota area at 2:00 a.m. Eastern Time on September 13, 2012. Over time other cable networks were added, to expand coverage around the Sarasota/Manatee area.

In January 2014, Lombardo and Citadel Communications acquired a majority interest in the company.[4] As a result, Citadel took over broadcast operations of SNN. During February 2014, the SNN studio facilities underwent a major remodeling. One month earlier on February 12, SNN debuted a new graphics package. weather graphics were rolled out on February 22. On March 2, the channel debuted a new logo (an "SNN" wordmark with a blue wave underneath) and rebranded as SNN - Suncoast News Network. The following day on March 3 at 5:00 p.m. Eastern, SNN unveiled a new main news set and weather center (the latter of which incorporates the logo previously used under the "SNN Local News 6" brand). The station's image resembles those of Citadel stations WLNE-TV in Providence, Rhode Island and KLKN in Lincoln, Nebraska, who have become sister stations to SNN.

On September 24, 2014, Citadel announced that SNN's operations would be merged with its over-the-air television station in Sarasota, WLWN-LD (channel 39), on October 15; as part of the consolidation, WLWN changed its call letters to WSNN-LD.[5][6] The combined station retains SNN's existing programming and cable carriage. On April 15th, WSNN launched two subchannels from Katz Broadcasting, GRIT and Laff.

Digital television[edit]

Digital channels[edit]

WSNN-LD's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[7]
39.1 1080i 16:9 WSNN-HD Main WSNN-LD programming
39.2 480i 4:3 WSNN-D2 Grit
39.3 WSNN-D3 Laff


SNN features a mix of live and pre-recorded newscasts, although it produces live segments within its looped programming during breaking news events, as well as live weather segments during the morning and evening hours, with more frequent updates during severe weather events. The station occasionally broadcasts parades in the area, including boat shows and firework shows near Christmas and New Years.

In addition to regular rolling news programming, WSNN also shows local and syndicated programs, such as


SNN was the first television news operation to convert to an all digital-disk-based non-linear editing system through Avid. SNN was one of the first news operations to have a combined print and broadcast newsroom, collaborating with the Sarasota Herald-Tribune on news content. Since 2002, SNN has maintained a content-sharing agreement with Tampa-based NBC affiliate WFLA-TV (channel 8) and NBC News, which allows SNN to use stories from WFLA, NBC News and NBC-affiliated stations (that agreement replaced an earlier deal between the channel, Fox owned-and-operated station WTVT (channel 13), and the now-defunct CONUS Communications), and also allowed for cooperation between the Herald-Tribune and the Tampa Tribune, prior to Media General's sale of that paper to World Media Holdings in 2012.

SNN also provides national and international news content from CNN Newsource, and weather forecasts supplied by Accuweather and The Weather Channel. The channel also utilizes radar data from the National Weather Service's Tampa radar site. SNN also operates several weather and traffic cameras across the Suncoast region; in April 2014, SNN installed a camera atop One Sarasota Tower, under a brand licensing deal with the Palm Auto Mall. A new scroll was added August 31, replacing a red, fast-paced scroll. On September 15, Justin Mosley introduced a future cast for rainfall, which has not been seen since SNN was added to FiOS. SNN premiered a new weather graphic exclusive to weather warnings at the beginning of 2015. SNN will begin multiplex programming on February 2, 2015. On June 15, 2015, SNN began showing Access Hollywood Live, replacing replayed newscasts from SNN Headline News. On that same day for Verizon FiOS customers, channels changed from channel 26/526 to channel 9/509. In 2016, SNN upgraded graphics and slightly updated logo. In 2017, SNN plans to upgrade to a new studio, replacing the current 11 year old studio space.

See also[edit]


  1. ^ Pollick, Michael (November 15, 2008). "SNN TV to be sold to its top executive". Sarasota Herald-Tribune. Retrieved September 24, 2014. 
  2. ^ Pollick, Michael. "SNN News 6 will go dark, awaiting deal". Retrieved 2014-03-04. 
  3. ^ Hielscher, John (25 February 2009). "SNN set to return to the air Thursday". Sarasota Herald-Tribune. Retrieved 13 August 2014. 
  4. ^ "Lombardo acquires majority stake in SNN". Sarasota Herald-Tribune. 1 January 2014. Retrieved 13 August 2014. 
  5. ^ Pollick, Michael (September 24, 2014). "SNN adds over-air TV broadcast". Sarasota Herald-Tribune. Retrieved September 24, 2014. 
  6. ^ Malone, Michael (September 24, 2014). "Citadel Taking Florida Cable News Net to Broadcast". Broadcasting & Cable. Retrieved September 24, 2014. 
  7. ^ RabbitEars TV Query for WSNN-LD

External links[edit]