Star India

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Star India
Subsidiary of 21st Century Fox
Industry Mass media
Founded 1 August 1991 (as STAR TV India)
August 2009 (as Star India)
Founder Rupert Murdoch
Headquarters Mumbai, Maharashtra, India
Key people
Uday Shankar, CEO (CEO)
Sanjay Gupta, COO (COO)
Products Television channels, dth, cable system, channel distributor, channel broadcast, film production and distribution, home shopping
Owner 21st Century Fox
Website STAR TV

Star India (foremerly STAR TV India) is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 48 channels in eight languages.[1]


Before 1993[edit]

Star TV was a joint venture between Hutchison Whampoa and Li Ka-Shing and was established to launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991. In early 90s, Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), Mtv (through a tie up with Viacom), Star Movies and Zee TV (belonging to Subhash Chandra). Star TV was beamed out of Asiasat satellite.

In 1993, Rupert Murdoch bought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1993 News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% on 1 January 1993.[2][3] Murdoch declared that:[4]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

After 1993[edit]

In 1995, Zee TV and Star signed an agreement to promote each other's content on their respective networks. Thus ads for Star programs began to appear on Zee and vice versa. An agreement with Subhash Chandra prohibited Star from creating Hindi-language programming, so Star relied mainly on English-language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%). This agreement was however short-lived as Star's English-language entertainment channel Star Plus started broadcasting Hindi content. By 1997, Star Plus became a 100% Hindi-language entertainment channel and Star TV launched Star World a separate channel that broadcast content formerly shown by Star Plus. For four years until 1999, Star had losses of nearly US$500 million. Consequently, Murdoch revamped Star management; programming chief Sameer Nair decided to start creating Hindi-language programming to target "mass instead of class."[5] Peter Mukerjea was Chief Executive Officer of STAR India from 1999 to 2007.[6]

In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR, and Fox International Channels Asia.[7]

STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hathway, channel distributor Media Pro Enterprise, south Indian broadcast business of STAR Vijay, the film producor and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.

STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD versions of its channels, including Star Plus HD, Star Movies HD, Star World HD, Star Gold HD and National Geographic Channel India HD.

Star CJ Alive (now ShopCJ)[edit]

Star CJ Alive (now ShopCJ) is an Indian television shopping channel which was started between Star India and CJ Group of South Korea in 2009.[8] It is a 24/7 shopping channel which in its starting stage used STAR Utsav for hosting the television marketing programs in six-hour slots.[9] In its initial years, the programs were aired in Hindi. Star CJ Alive and depends mainly on infomercials. On 14 November 2012 Star CJ Alive appointed Kenny Shin as CEO for India.[10][11]

Business results[edit]

In August 2012 Business Line of The Hindu group reported that Star CJ Alive is claiming an average sales of products worth Rs. 9.5 million on week days and Rs. 12 million on weekends.[12] Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert Murdoch run News Corp may exit Star CJ by selling its entire stake to Providence Equity Partners.[13] This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelised to exploit Indo Mauritius double taxation avoidance agreement.[14]

STAR India SD Channels (33 channels)[edit]

Star India currently provides the following channels.

Channel Details
Star Plus Hindi general entertainment channel (the first channel of STAR Network in India ) from STAR India which was launched on 21 February 1992 as STAR TV and 17 April 1996 as Star Plus
Star Gold Hindi movie channel
STAR Movies an English-language movie channel which broadcasts in India, Pakistan, Vietnam, Mainland China, Taiwan, Philippines, and Middle East.
STAR Movies Action An English-language action movies channel
STAR World English-language entertainment channel
Life OK Hindi general entertainment channel
Movies OK Current movies Hindi channel
[V] Hindi music video channel
STAR Utsav Hindi general entertainment channel which broadcasts old TV Shows of Star Plus.
Star Sports 1 A sports channel.
Star Sports 2 A sports channel.
Star Sports 3 A sports channel.
Star Sports 4 A sports channel.
Star Jalsha Bengali-language general entertainment channel.
Jalsha Movies Bengali-language movie channel.
Star Pravah Marathi-language general entertainment channel in India.
Star Vijay Tamil-language general entertainment channel.
Asianet Malayalam-language general entertainment channel.
Asianet Plus Malayalam general entertainment channel.
Asianet Movies Malayalam-language movie channel.
Asianet Suvarna Kannada-language general entertainment channel.
Asianet Suvarna Plus Kannada-language general entertainment channel.
Baby TV English-language general kids channel.
Maa TV Telugu-language general entertainment channel.
Maa Music Telugu-language Music channel.
Maa Movies Telugu-language Movie channel.
Maa Gold Telugu-language general entertainment channel across Telangana and Andhra Pradesh .
National Geographic Hindi language educational channel.
Nat Geo Music Multi language music-educational channel
Nat Geo People Hindi language travel channel
Nat Geo Wild Hindi language education channel about nature
FX English Language general entertainment channel
Fox Life English language travel channel

STAR India HD Channels (16 channels)[edit]

Channel Details
Asianet HD High-definition channel for Malayalam entertainment.
Life OK HD High-definition channel for Hindi entertainment.
Star Plus HD High-definition channel for Hindi entertainment.
STAR Gold HD High-definition channel for Hindi movies.
STAR Movies HD High-definition channel for English movies.
Star Movies Select HD High-definition channel for English movies that are beyond the mass-appealing and action flicks.
STAR World HD High-definition channel for English entertainment.
Star World Premiere HD High-definition channel for English entertainment after U.S's Airing.
Star Sports HD1 High-definition channel for live cricket events.
Star Sports HD2 High-definition channel for live sports events.
Star Sports HD3 High-definition channel for live sports events.
Star Sports HD4 High-definition channel for live sports events.
FX HD High-definition channel for American basic programs which is owned by Fox Entertainment Group and STAR TV .This channel is also telecast in India by STAR India .
Fox Life India HD Fox Life is a television network, launched by the Fox Broadcasting Company and STAR TV, which airs across Italy, Portugal, Bulgaria, Latin America, Turkey, Greece, Latvia, United States, India, Spain and other countries .Regional version of this channel shown in Slovenia,Croatia, Bosnia and Herzegovina,Serbia, Montenegro, Macedonia and Albania, CIS countries & Baltic states .This channel is closed in France on December 31, 2009 and Poland on January 16, 2015 and Flanders on September 22, 2015.This channel is broadcast in India by National Geographic Channel Network and STAR India in four languages which are English, Hindi, Tamil, Bengali in SD and HD .
National Geographic Channel HD High-definition channel for Infotainment. In India this channel is owned by Fox Star or Star India and other countries this channel is owned by STAR TV, National Geographic Channel Network, Fox Entertainment Group and Fox Cable Networks or Fox Star .In simple language this channel is owned by STAR TV and Fox Star in all broadcaster countries .
NAT GEO WILD HD High-definition channel for wildlife which is broadcast or airs in India and many countries .

STAR India 4K Channels (2 channels)[edit]

Channel Details
Star Gold 4K 4K definition channel launched with WTP Bajrangi Bhaijaan.
Star Sports 4K 4K definition channel launched during ICC Cricket World Cup 2015.

Star TV Digital (2 main websites to watch all channels and many more things of STAR India or STAR TV)[edit]

Channel Details
hotstar Online streaming service to watch all the Star India shows. Online streaming service to watch Star Sports 1,2,3,4 and Star Sports HD 1,2,3,4 and Star Sports 4K .

STAR India media channels[edit]

STAR India does not contain any media channels .STAR India sold all his media channels like Star News and other channels to ABP News Network or other companies .


Apart from India, many of Star TV channels are also available in Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives

National Sports Network in India[edit]

STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Malayalam, Tamil, Telugu, and Kannada. ESPN was renamed Star Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its name. STAR Cricket HD and ESPN HD renamed to Star Sports HD1 and Star Sports HD2 respectively. Star Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides this two non-professional leagues like the University Cricket and University Field Hockey are also panned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[15]

Current Status

Currently Star Sports has broadcast the 2013 Champions Trophy of Cricket in Hindi with Devanagari script. Star Sports has also started to broadcast Barclays Premier League with Hindi commentary. More over 2013 Men's Hockey Asia Cup and 2013 Indian Badminton League are also broadcast with Hindi commentary by Star Sports. Currently the NKP Salve Challenger Trophy 2013 is being broadcast in Hindi on Star Sports 2. More over Sultan of Johor Cup is also being broadcast in Hindi on ESPN. Recently, it secured the audio-visual broadcasting rights of all ICC events from 2015 to 2023.[16]


  1. ^
  2. ^ Palmer, Rhonda. (26 July 1993) Murdoch catches rising Star – Entertainment News, Business News, Media. Variety. Retrieved 20 May 2012.
  3. ^ THE MEDIA BUSINESS; Star TV Extends Murdoch's Reach. New York Times (23 August 1993). Retrieved 20 May 2012.
  4. ^ Guardian. Retrieved 20 May 2012.
  5. ^ Flegg, Michael (10 September 2001). "India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas". The Wall Street Journal. Archived from the original on 19 September 2001. 
  6. ^ "Peter Mukerjea - Executive Profile & Biography". Bloomberg Business. 26 Aug 2015. Retrieved 26 Aug 2015. 
  7. ^
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  9. ^,star-cj-network-launches-8220star-cj-alive8221.aspx
  10. ^
  11. ^
  12. ^
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  14. ^
  15. ^ STAR to build a national sports network
  16. ^ "Star TV bags broadcasting deal of ICC Events from 2015 to 2023". IANS. 12 October 2014. Retrieved 12 October 2014. 

External links[edit]