Star India

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Star India Private Limited
Formerly called
STAR TV India Private Limited
Subsidiary of 21st Century Fox
Industry Mass media
Founded 1 August 1991; 25 years ago (1991-08-01)
Headquarters Star House, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West), Mumbai, Maharashtra, India
Area served
South Asia
Key people
  • Uday Shankar (Chairman and CEO)
  • Sanjay Gupta (Managing Director)
Products Broadcasting
Web portals
Parent 21st Century Fox

Star India Private Limited, formerly STAR TV India is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 58 channels in eight languages.[1]


Before 1993[edit]

Star TV was a joint venture between Hutchison Whampoa and Li Ka-Shing and was established to launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991. In early 90s, Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), MTV and Nickelodeon (through a tie up with Viacom), Star Movies and Zee TV (belonging to Subhash Chandra). Star TV was beamed out of Asiasat satellite.

In 1993, Rupert Murdoch bought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1993 News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% on 1 January 1993.[2][3] Murdoch declared that:[4]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

After 1993[edit]

In 1995, Zee TV and Star signed an agreement to promote each other's content on their respective networks. Thus ads for Star programs began to appear on Zee and vice versa. An agreement with Subhash Chandra prohibited Star from creating Hindi-language programming, so Star relied mainly on English-language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%). This agreement was however short-lived as Star's English-language entertainment channel Star Plus started broadcasting Hindi content. By 1997, Star Plus became a 100% Hindi-language entertainment channel and Star TV launched Star World a separate channel that broadcast content formerly shown by Star Plus. For four years until 1999, Star had losses of nearly US$500 million. Consequently, Murdoch revamped Star management; programming chief Sameer Nair decided to start creating Hindi-language programming to target "mass instead of class."[5] Peter Mukerjea was Chief Executive Officer of STAR India from 1999 to 2007.[6]

In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR, and Fox International Channels Asia.[7]

STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hathway, channel distributor Media Pro Enterprise, south Indian broadcast business of STAR Vijay, the film producor and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.

STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD versions of its channels, including Star Plus HD, Star Movies HD, Star World HD, Star Gold HD and National Geographic Channel India HD.

Star CJ Alive (now ShopCJ)[edit]

Star CJ Alive (now ShopCJ) is an Indian television shopping channel which was started between Star India and CJ Group of South Korea in 2009.[8] It is a 24/7 shopping channel which in its starting stage used STAR Utsav for hosting the television marketing programs in six-hour slots.[9] In its initial years, the programs were aired in Hindi. Star CJ Alive and depends mainly on infomercials. On 14 November 2012 Star CJ Alive appointed Kenny Shin as CEO for India.[10][11]

Business results[edit]

In August 2012 Business Line of The Hindu group reported that Star CJ Alive is claiming an average sales of products worth Rs. 9.5 million on week days and Rs. 12 million on weekends.[12] Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert Murdoch run News Corp may exit Star CJ by selling its entire stake to Providence Equity Partners.[13] This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelised to exploit Indo Mauritius double taxation avoidance agreement.[14]

STAR India SD Channels (35 channels)[edit]

Star India currently provides the following channels.

Category Channel Details
Hindi GEC Star Plus Hindi general entertainment channel (the first channel of STAR Network in India ) from STAR India which was launched on 21 February 1992 as STAR TV and 17 April 1996 as Star Plus.It is the second most viewing channel and no.1 Hindi GEC channel by viewership in India.[15]
Life OK Hindi general entertainment channel
STAR Utsav Hindi general entertainment channel which broadcasts old TV Shows of Star Plus.
STT on Star Plus Turkey/Hindi general entertainment channel which broadcasts old TV Shows
Hindi Movie Channels Star Gold Hindi movie channel
Movies OK Current movies Hindi channel
STAR Utsav Movies Bollywood Based Movies Channel
English Movie Channels STAR Movies an English-language movie channel which broadcasts in India, Pakistan, Vietnam, Mainland China, Taiwan, Philippines, and Middle East.
STAR Movies Action An English-language action movies channel
English GEC STAR World English-language entertainment channel
FX English Language general entertainment channel
Music/Youth Channels [V] Hindi music video channel
Nat Geo Music Multi language music-educational channel
Sports Channels Star Sports 1 A sports channel.
Star Sports 2 A sports channel.
Star Sports 3 A sports channel.
Star Sports 4 A sports channel.
Bengali Channels Star Jalsha Bengali-language general entertainment channel.
Jalsha Movies Bengali-language movie channel.
Marathi Channels Star Pravah Marathi-language general entertainment channel in India.
Tamil Channels Star Vijay Tamil-language general entertainment channel.
Vijay Super Tamil-Language general entertainment channel movie channel
Star Vijay Hitz Tamil-language movie channel
Kannada Channels Star Suvarna Kannada-language general entertainment channel.
Star Suvarna Plus Kannada-language general entertainment channel and sports channel.
Malayalam Channels Asianet Malayalam-language general entertainment channel.
Asianet Plus Malayalam general entertainment channel and broadcasts old TV Shows of Asianet.
Asianet Movies Malayalam-language movie channel.
Kids Entertainment Channel Baby TV English-language general kids channel.
Bebe TV English-language general kids channel.
Duck TV English-language general kids channel.
Telugu Channels Maa TV Telugu-language general entertainment channel.
Maa Music Telugu-language Music channel.
Maa Movies Telugu-language Movie channel.
Maa Gold Telugu-language general entertainment channel across Telangana and Andhra Pradesh .
Infotainment Channels National Geographic Hindi language educational channel.
Nat Geo People English language travel channel
Nat Geo Wild Multi language education channel about nature
Fox Life English language travel channel

STAR India HD Channels (25 channels)[edit]

Category Channel Details
Hindi GEC Star Plus HD High-definition channel for Hindi entertainment.
Life OK HD High-definition channel for Hindi entertainment.
Hindi Movie Channels STAR Gold HD High-definition channel for Hindi movies.
English Movie Channels STAR Movies HD High-definition channel for English movies.
Star Movies Select HD High-definition channel for English movies that are beyond the mass-appealing and action flicks.
English GEC STAR World HD High-definition channel for English entertainment.
Star World Premiere HD High-definition channel for English entertainment after U.S's Airing.
FX HD High-definition channel for American basic programs which is owned by Fox Entertainment Group and STAR TV .This channel is also telecast in India by STAR India .
Sports Channels Star Sports HD1 High-definition channel for live cricket events.
Star Sports HD2 High-definition channel for live sports events.
Star Sports HD3 High-definition channel for live sports events.
Star Sports HD4 High-definition channel for live sports events.
Regional Channels
MAA TV HD High-definition channel for Telugu entertainment.
MAA Movies HD High-definition channel for Telugu movies.
Star Suvarna HD High-definition channel for Kannada entertainment.
Asianet HD High-definition channel for Malayalam entertainment.
Star Vijay HD High-definition channel for Tamil entertainment.
Star Jalsha HD High-definition channel for Bengali entertainment.
Jalsha Movies HD High-definition channel for Bengali movies.
Star Pravah HD High-definition channel for Marathi entertainment.
Infotainment Channels Fox Life India HD Fox Life is a television network, launched by the Fox Broadcasting Company and STAR TV, which airs across Italy, Portugal, Bulgaria, Latin America, Turkey, Greece, Latvia, United States, India, Spain and other countries .Regional version of this channel shown in Slovenia,Croatia, Bosnia and Herzegovina,Serbia, Montenegro, Macedonia and Albania, CIS countries & Baltic states .This channel is closed in France on December 31, 2009 and Poland on January 16, 2015 and Flanders on September 22, 2015.This channel is broadcast in India by National Geographic Channel Network and STAR India in four languages which are English, Hindi, Tamil, Bengali in SD and HD .
National Geographic Channel HD High-definition channel for Infotainment. In India this channel is owned by Fox Star or Star India and other countries this channel is owned by STAR TV, National Geographic Channel Network, Fox Entertainment Group and Fox Cable Networks or Fox Star .In simple language this channel is owned by STAR TV and Fox Star in all broadcaster countries .
Nat Geo Wild HD High-definition channel for wildlife which is broadcast or airs in India and many other countries .
Nat Geo People HD High-definition channel for travel in India and other countries .
Music Channel Nat Geo Music HD High-definition channel for English music in India and other countries .

STAR India 4K Channels (2 channels)[edit]

Channel Details
Star Gold 4K 4K definition channel launched with WTP Bajrangi Bhaijaan.
Star Sports 4K 4K definition channel launched during ICC Cricket World Cup 2015.

Star TV Digital (Websites)[edit]

There are two main websites to watch all channels and other services of STAR IndAR TV.

Channel Details
hotstar Online streaming service to watch all the Star India shows. Online streaming service to watch Star Sports 1,2,3,4 and Star Sports HD 1,2,3,4 and Star Sports 4K .

STAR India media channels[edit]

STAR India does not contain any news channels .STAR India sold Star News to ABP News Network


Apart from India, many of Star TV channels are also available in Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives

National Sports Network in India[edit]

STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Malayalam, Tamil, Telugu, and Kannada. ESPN was renamed Star Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its name. STAR Cricket HD and ESPN HD renamed to Star Sports HD1 and Star Sports HD2 respectively. Star Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides this two non-professional leagues like the University Cricket and University Field Hockey are also planned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[16]

Broadcasting Rights[edit]

STAR India has acquired media rights for BCCI Domestic and International Cricket Series matches in India through 2018, International Cricket Council matches through 2023, the England and Wales Cricket Board matches through 2017, Cricket Australia matches through 2017, Federation International De Hockey through 2022, Wimbledon through 2022 and Bundesliga through 2020. In addition, STAR India has acquired digital rights for Indian Premier League through 2017. In September 2014, STAR India acquired a 35% minority stake in Football Sports Development Limited, a joint venture with IMG-Reliance to launch the Indian Super League, a professional soccer league. In March 2015, STAR India, in association with its affiliate, acquired a 74% majority stake in Mashal Sports Private Limited in March 2015, for the operation of the Pro Kabaddi League In January 2015, STAR India, launched Hotstar, a new mobile and online entertainment destination for television shows, movies and sports content. In February 2015, STAR India entered into an agreement to acquire the broadcast business of MAA Television Network Limited, an entity in India that broadcasts and operates Telugu language entertainment channels. In December 2015, STAR India announced it has successfully completed the integration of the broadcast business of MAA TV in a deal estimated to be between Rs 2,000 to 2,500 crore.[17]


  1. ^
  2. ^ Palmer, Rhonda. (26 July 1993) Murdoch catches rising Star – Entertainment News, Business News, Media. Variety. Retrieved 20 May 2012.
  3. ^ THE MEDIA BUSINESS; Star TV Extends Murdoch's Reach. New York Times (23 August 1993). Retrieved 20 May 2012.
  4. ^ Guardian. Retrieved 20 May 2012.
  5. ^ Flegg, Michael (10 September 2001). "India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas". The Wall Street Journal. Archived from the original on 19 September 2001. 
  6. ^ "Peter Mukerjea - Executive Profile & Biography". Bloomberg Business. 26 Aug 2015. Retrieved 26 Aug 2015. 
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  9. ^,star-cj-network-launches-8220star-cj-alive8221.aspx
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  16. ^ STAR to build a national sports network
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External links[edit]