In 2008, author Shiau Hong-chi wrote that Murdoch's purchase of Star TV in 1993 was based on a theory of media globalization assuming that people across nations and languages will watch the same TV programs. Shiau says that the original plan for Star TV was to broadcast popular American shows to Asian audience with as little effort as possible. However, the plan was unsuccessful and Star TV had to invest on local branches to make local shows.
^Shiau, Hong-chi. Animating the cute, the mean and the beautiful: the production and consumption of animation: Taiwan's struggles in the age of globalization. Saarbrucken [Germany]: VDM, Verlag Dr. Muller. 2008.