STA Travel

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STA Travel Holding AG
TypePrivate
IndustryYouth travel
Founded1979; 42 years ago (1979)
DefunctAugust 21, 2020 (2020-08-21)
HeadquartersZurich, London, Australia
Area served
Global
Key people
Casper Urhammer, Chief Executive Officer[1]
ServicesTravel Agency
OwnerDiethelm Keller Holding (DKH)
Number of employees
Almost 2,000[2]
Websitewww.statravel.com

STA Travel was a Travel Supplier supplying travel products and service to the general public through their 200 retail travel agency stores located globally. It was owned by Diethelm Keller Holding (DKH), with headquarters in Zurich and London.[1] It had almost 2,000 employees working in over 200 stores worldwide.[2]

In August 2020 the Swiss parent company filed for insolvency.[3] The UK, Australian and New Zealand subsidiaries also entered administration in the same week.

Originally an acronym for "Student Travel Australia", the company was later branded as "Student Travel Association" and later branded itself as an acronym for "Start The Adventure". Under the BUNAC brand, the company arranged working holidays and volunteering.

History[edit]

STA Travel was created in 1979 when Edward Keller of Zurich purchased the business of AUS Student Travel (AUSST) using Stewart Moffat Travel as the vehicle in order to expedite the sale.

AUSST was created in 1971 by the Australian Union of Students (AUS). Prior to this it was a department of AUS and before that a department of the National Union of Australian University Students (NUAUS) which was established in 1937 which had as one of its goals facilitating student travel.

in 1977 AUSST went broke but continued to trade under a scheme of arrangements approved by the Victorian Supreme Court until the business was sold and a new entity created Student Travel Australia which subsequently traded as STA Travel.

These facts can be verified by reference to the NUAUS/AUS/AUSST Archive Collection at the Australian National Archives and the proceedings of the Victorian Supreme Court.

The CEO for almost thirty years was Richard (Dick) Porter, who founded STA Travel alongside Gregor Macaulay, and then as CEO, grew the organisation and brand from its early creation to become the leading global student travel agency. In recent years the growth in the concept of a “gap year” to travel has been attributed to Dick Porter and his work building STA.

Key figures in the creation of AUSST/STA Travel include Dick Porter, Gregor Macaulay, Sammy Heifitz, Eddie Zimmerman, Mike Hansen, Dot Sawyer, Wayne Smith, Peter Hicks Melissa Cannon and Jenny Thomas (née Cashman).

Contrary to media coverage and recent STA Travel publications, STA Travel was not created by 2 students in 1979.

Gregor Macaulay was the foundation CEO of AUSST and STA Travel. He was succeeded by Richard Porter.

In August 2010, the company acquired Bridge the World, targeting an older and more affluent demographic.[4] In November 2012, John Constable became chief executive officer of the company.[5]

In June 2013, the company signed a marketing deal worth NZ$1.2 million annually with Tourism New Zealand to promote travel to New Zealand.[6] In September 2013, the company signed a similar marketing deal with Tourism Australia worth £6 million over 3 years.[7]

In May 2014, the company stopped offering escorted tours that offer elephant rides.[8] In November 2018, the company produced a video featuring Skinny Living that showcased travel destinations in the United States.[9]

2020 Insolvency[edit]

On 20 August 2020, during the COVID-19 pandemic that heavily affected the travel industry, STA Travel Holding AG, the Swiss parent company, filed for insolvency.[3] STA Travel UK entered administration and ceased trading on 21 August.[10][11] In the UK the administration affects 52 shops and around 500 jobs.[12] The Australian business, STA Travel Pty Ltd.,[13] and New Zealand Business, STA Travel (NZ) Limited [14] also entered external administration with Deloitte.

Controversies[edit]

In May 2019, the company initially refused to assist a couple who missed their long haul flight home due to a delayed domestic flight on Air India, costing their customers an extra £2,900. Their initial refusal to assist their customers was despite the United Kingdom's Package Travel Regulations 1992 and STA Travel having issued to their customers a certificate under the ATOL regime when they purchased their holiday. After negative publicity in The Independent newspaper,[15] the next day the company admitted their error, apologised and reimbursed their aggrieved customers.[16]

In April 2020, the company was forced to pay AU$14 million as a result of a complaint brought by the Australian Competition and Consumer Commission that the company misled consumers who purchased the MultiFLEX Pass by advertising that they would not have to pay anything further for date changes to their flights.[17]

References[edit]

  1. ^ a b "Diethelm Keller Group – STA Travel".
  2. ^ a b "Our Story". STA Travel.
  3. ^ a b "STA Travel's Swiss parent company files for insolvency". Travel Weekly. 20 August 2020. Retrieved 21 August 2020.
  4. ^ "STA Travel acquires Bridge the World brand". Travel Weekly (UK). 9 August 2010.
  5. ^ "The Scan: Dohop relaunches and more travel tech news". Phocuswire. 1 November 2012.
  6. ^ "Tourism New Zealand and STA Travel Join Forces To Boost Youth Travel With $1.2m MOU". World Youth Student and Educational Confederation. 16 June 2013.
  7. ^ "Tourism Australia strikes £6m deal with STA Travel". Travel Weekly. 16 September 2013.
  8. ^ Davies, Phil (16 May 2014). "STA Travel drops animal attractions". Travel Weekly.
  9. ^ Hayhurst, Lee (25 April 2018). "STA Travel and Brand USA collaborate on Skinny Living interactive video campaign". Travolution.
  10. ^ "STA Travel Limited ceases trading – advice for customers". ABTA. Retrieved 21 August 2020.
  11. ^ "Coronavirus forces STA Travel out of business". BBC News. 21 August 2020. Retrieved 21 August 2020.
  12. ^ "STA Travel falls into administration affecting 52 shops in the UK". Evening Standard. 20 August 2020. Retrieved 21 August 2020.
  13. ^ "STA Travel in administration - advice for affected consumers | Mirage News". Mirage News. 21 August 2020. Retrieved 21 August 2020.
  14. ^ "Letter to Creditors, Employees, and Customers" (PDF). Deloitte. 27 August 2020. Retrieved 22 September 2020.
  15. ^ Calder, Simon (2 May 2019). "TRAVEL FIRM ABANDONS COUPLE IN INDIA BECAUSE THEY 'HADN'T BOOKED A PACKAGE DEAL'". The Independent.
  16. ^ "Bridge the World caught out under new package regulations". Travel Weekly. Travel Weekly Group. 3 May 2019. Retrieved 11 June 2020. Package Travel Regulations state transport and accommodation, sold at an inclusive price, is a package and a travel company providing a package is responsible for the damage caused by any failure by its suppliers, such as a delayed flight. A spokeswoman from the company said: “Bridge the World has carefully investigated the situation involving the Gowers and the issues they experienced on their return from Kerala. As a result of this investigation, Bridge the World will be offering the Gowers a full refund for the alternative flights purchased and sincerely apologises for any inconvenience and upset caused.”
  17. ^ "THE FEDERAL COURT HAS ORDERED STA TRAVEL TO PAY $14 MILLION IN PENALTIES FOR MAKING FALSE OR MISLEADING CLAIMS WHEN ADVERTISING ITS MULTIFLEX PASS PRODUCT". Travel Weekly. 24 April 2020.

External links[edit]