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SWATS, The S.W.A.T.S. or S.W.A.T.S. ("Southwest Atlanta, too strong") is, in street, hip-hop, or local contexts, Southwest Atlanta, plus territory extending into the adjacent cities of College Park and East Point. The term "SWATS" came into vogue around 1996 and was initially made popular by LaFace Records groups OutKast and Goodie Mob. This was the same time that "ATL" became popular as a nickname for Atlanta as a whole.
The term is relevant not just as an identifier for Southwest Atlanta but as a cultural icon embedded in rap lyrics and names of musical and other groups, with reference not just to physical place but a culture and lifestyle.
References to SWATS
Goodie Mob song "I Refuse Limitation" states "SWATS G.A. by way of Cascade Heights", while their song "Goodie Bag" states "Cause in da SWAT's red hots don't drip or bleed", and in "All A's", Cee Lo Green's chorus states "But don't you dare ride through the SWATS without, at least 30 shots".
Media and artists named after SWATS
S.W.A.T.S. is the name of a song by rap group 9.17 on the album Southern Empire released by Motown in 2001.
Also referenced as location of "Gina's Beauty Shop" in the movie "Beauty Shop" starring Queen Latifah.
- Watson, Sean. "SWATS on IMDb". IMDb. Retrieved 17 June 2020.
- Group, Vibe Media (July 19, 1998). Vibe. Vibe Media Group. p. 106 – via Internet Archive.
- "SWATSATLTV". YouTube.
- Hess, Mickey (November 19, 2009). "Hip Hop in America: A Regional Guide". ABC-CLIO – via Google Books.
- "Lyrics Mania". www.lyricsmania.com. Archived from the original on January 28, 2013.
- "The Original Hip-Hop (Rap) Lyrics Archive". ohhla.com.
- "S.W.A.T.S." – via us.napster.com.
- "Young Ju Prince of da SWATS" on ReverbNation