SWATS, The S.W.A.T.S. or S.W.A.T.S. ("Southwest Atlanta, too strong") is, in street, hip-hop, or local contexts, Southwest Atlanta, plus territory extending into the adjacent cities of College Park and East Point. The term "SWATS" came into vogue around 1996 and was initially made popular by LaFace Records groups OutKast and Goodie Mob. This was the same time that "ATL" became popular as a nickname for Atlanta as a whole.
The term is relevant not just as an identifier for Southwest Atlanta but as a cultural icon embedded in rap lyrics and names of musical and other groups, with reference not just to physical place but a culture and lifestyle.
References to SWATS
Goodie Mob song "I Refuse Limitation" states "SWATS G.A. by way of Cascade Heights", while their song "Goodie Bag" states "Cause in da SWAT's red hots don't drip or bleed", and in "All A's", Cee Lo Green's chorus states "But don't you dare ride through the SWATS without, at least 30 shots".
Media and artists named after SWATS
S.W.A.T.S. is the name of a song by rap group 9.17 on the album Southern Empire released by Motown in 2001.
Also referenced as location of "Gina's Beauty Shop" in the movie "Beauty Shop" starring Queen Latifah.
- "Revolution Rock: Atlanta's Goodie Mob fight for truth, justice, but not necessarily the American Way", Vibe, June-July 1998
- S.W.A.T.S. Web television series YouTube channel
- Mickey Hess, Hip Hop in America: East Coast and West Coast
- Lyircs to "Peaches (Intro)" by Outkast, lyricsmania.com Archived 2013-01-28 at Archive.is
- "9.17: Southern Empire", Rhapsody.com
- "Young Ju Prince of da SWATS" on ReverbNation