In May 2011, it was revealed that Eric Saade would release his upcoming album Saade in two parts. As the reason for this, Saade said: "I didn't wanna waste too many songs on one album, so I decided to do two parts of my Album Saade. We have been working day and night with the sounds, to be correct and find the right synths etc. I just felt that I'm in a great songwriting mood, so I had to release two parts because of all these songs." To do this step, he was inspired by Robyn who released her album Body Talk in three parts.
From 16 June until 27 June 2011, the Britishwebsitescandipop.co.uk released previews of the songs.
The first single of the album "Still Loving It" was first released on 14 January 2011 in Sweden.
The second single of the album "Popular" was first released on 28 February 2011 in Sweden. It topped the Swedish Singles Chart, has been sold over 40.000 times and received Double Platinum in Sweden. In the 2011 Melodifestivalen competition, the song appeared as the tenth and last song in the finals and won with a grand total of 193 points; 81 from the international jury, and 112 from the viewers. The song also appeared in the Eurovision Song Contest and claimed first place in the semi-finals with 155 points, and third in the finals with 185.
The third single of the album "Hearts in the Air" was first released on 3 June 2011 in Sweden and Norway. The song reached #2 in Sweden.