Sabeco Brewery

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Sabeco
public
IndustryBeverages
Headquarters,
Area served
Vietnam
Key people
Pham Thi Hong Hanh (general director),
Phan Dang Tuat (board chairman)[1]
ProductsBeer
Production output
1.2 billion liters (2011)[2]
Revenue22,313 bn VND (2011)[2]
2,996 bn VND (2011)[3]
2,344 bn VND (2011)[2]
OwnerThaiBev
Websiteofficial website (in Vietnamese)

Sabeco (also SABECO, Saigon Alcohol Beer and Beverages Corporation, Vietnamese: Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn) is Vietnam's leading beer producer.[3] It was under the authority of Vietnam's Ministry of Trade and Industry but is now a subsidiary of ThaiBev.[4] In 2011, Sabeco produced 1.2 billion liters of beer, 51.4% of the national market.[3] Its main brands are Saigon Beer and 333 Beer.

Saigon Beer for export, as seen in Helsinki, Finland.

Sabeco has several regional subsidiaries throughout Vietnam.[2]

Ownership[edit]

Vietnam's Ministry of Trade and Industry owned almost 89.59% of Sabeco as of September 2012,[5] as well a majority of shares of the competitor Habeco.[3] The Ministry's leadership announced in July 2012 that it did not yet intend to cease controlling the company.[6] Nguyễn Bá Thi, former chairman of the Managing Board who was fired by the Ministry in May 2012,[1] said that the Ministry had been interfering too much in the company.[5]

Sabeco had an initial public offering in 2008.[5]

As of September 2012 there were five international companies that were interested in investing in Sabeco.[5] Heineken, SAB Miller, Kirin and Asahi have indicated interest in becoming a stakeholder or strategic partner.[7] [8]

Bangkok-based ThaiBev bought a majority of shares in Sabeco in 2018 for 4.8 billion US dollars, ending Sabeco's domestic ownership. At the time of the acquisition, Sabeco's Vietnam market share had fallen below 40 percent.[9]

Market share and competition[edit]

Saigon beer, a product of Sabeco

Sabeco's market share was 51.4% in 2010.[3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.[3]

Vietnam War Era[edit]

Ba Muoi Ba Biere (33 Beer) was a popular local brand among American soldiers during the U.S. war in Vietnam. It was the precursor to "333" Biere. "33" Biere Export is made by BGI Tien Giang.

References[edit]

  1. ^ a b "Sabeco leaders fired". The Saigon Times. 5 May 2012. Retrieved 24 November 2012.
  2. ^ a b c d "Các công ty con Sabeco hoãn Đại hội cổ đông chờ nhân sự". Gafin.vn. 9 June 2012. Retrieved 24 November 2012.
  3. ^ a b c d e f "Sabeco và Habeco đạt tổng doanh thu trên 30.000 tỷ đồng trong năm". gafin.vn. 21 June 2012. Archived from the original on 23 June 2012. Retrieved 24 November 2012.
  4. ^ "Bộ Công thương muốn trực tiếp quản lý Habeco, Sabeco - Gafin.vn". gafin.vn. 9 July 2012. Retrieved 24 November 2012.
  5. ^ a b c d "Những khó khăn của Sabeco". Gafin.vn. 18 September 2012. Retrieved 24 November 2012.
  6. ^ "Bộ Công thương muốn trực tiếp quản lý Habeco, Sabeco". Gafin.vn. 9 July 2012. Retrieved 24 November 2012.
  7. ^ "Habeco nhanh hơn Sabeco trong tìm kiếm đối tác chiến lược". Gafin.vn. 6 December 2012. Retrieved 7 December 2012.
  8. ^ "Japanese brewers' thirst for highly fancied Sabeco". Vietnam Investment Review. 16 January 2012. Retrieved 24 November 2012.
  9. ^ https://asia.nikkei.com/Asia300/ThaiBev-owned-Saigon-Beer-seeks-50-market-share-in-Vietnam