Sad!

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"Sad!"
Single by XXXTentacion
from the album ?
ReleasedMarch 2, 2018
Genre
Length2:41
Label
Songwriter(s)
Producer(s)Cunningham
XXXTentacion singles chronology
"Fuck Love"
(2018)
"Sad!"
(2018)
"Changes"
(2018)
Music video
"Sad!" on YouTube

"SAD!" is a song by American rapper XXXTentacion from his second studio album, ? (2018). It was released as the lead single from the album on March 2, 2018.[4] The track was produced by John Cunningham, and written by XXXTentacion.[5][6] The song is XXXTentacion's highest charting in the United States, peaking at number one on the Billboard Hot 100 following his death on June 18, 2018.[7]

A music video for the song was released posthumously on June 28, via his YouTube channel.[8]

Background[edit]

XXXTentacion began working with the producer for "SAD!", John Cunningham, in January 2018 after a preview of an acoustic song was uploaded to X's Instagram page showing Cunningham playing the guitar whilst X sung.[9] On January 11, 2018, X uploaded a gaming video to his YouTube channel showing him playing the popular video game, PlayerUnknown's Battlegrounds.[10] The intro to the video was a preview for "SAD!"[11] and X further previewed the song a month later in a video on February 4, 2018, using it for his intro, after speculation the song was titled "SAD n Low" following a mass amount of snippets uploaded to YouTube. X went on to preview the song one more time in a YouTube video before its official release a few days later.[12]

Release and reception[edit]

On March 1, 2018, X announced he was releasing two songs from his upcoming album ?, saying on Instagram "Dropping two songs from my album tonight at 12:00 am est, play them more times than you can count."[13][unreliable source?] "SAD!" was released on March 2, 2018, on Spotify, Deezer, iTunes/Apple Music and Tidal alongside "Changes".[14][15]

HotNewHipHop compared "SAD!" to the singles on X's debut album, 17 due to its emo hip hop aesthetic, saying "Once again, the young Floridian is veering into emo territory — with a lo-fi synth string loop and crisp percussion, the melodic ballad showcases X's ear for melody."[16] XXL noted how the "upbeat instrumental" varied from the lyrics that shown XXX "struggling with depression and suicide over an ex-lover."[17] Rap-Up also pointed out the "emo-melodies" that surround the track and spoke on the theme of suicidal thoughts over an ill-fated romance.[18]

On May 10, 2018, Billboard reported that the song was removed from Spotify playlists after their newly enacted hate content and hateful conduct policy came into effect.[19] Six days after the playlist removal, the song's streams dropped 17 percent per day in the United States on average.[20]

Chart performance[edit]

In the United States, "SAD!" debuted at number 17 on the Billboard Hot 100 in the week beginning March 12, 2018, becoming XXXTentacion's highest debuting and highest charting song in the country,[7] gaining 66 million streams in 12 days.[21] The song later rose to number seven, making "SAD!" XXXTentacion's first top ten entry in the US.[22]

In the United Kingdom, "SAD!" was at number 33 by the midweek,[23][24] possibly becoming X's highest charting song in the country next to "Jocelyn Flores", which peaked at 39 and his second top 40 entry.[25][26] The song officially debuted at number 26, becoming XXXTentacion's first top thirty in the country.[27] "SAD!" reached the top 10 in Sweden,[28] Australia,[29] and New Zealand.[30] It also reached the top 20 in Ireland,[31] and the top 40 in Norway.[32]

"SAD!" amassed 10.4 million streams on Spotify on June 19, 2018, the day after his death, breaking the single-day record for streams on the platform.[33]

Following XXXTentacion's death, "SAD!" reached number one on the Billboard Hot 100 on the week beginning June 25, 2018, jumping from number 52.[7] He became the first act to earn a posthumous Hot 100 number-one single as a lead artist since The Notorious B.I.G. with "Mo Money Mo Problems" in 1997, and overall, the eighth soloist to have topped the chart posthumously.[7] It also reached number 12 in the Netherlands.[34]

Music video[edit]

Onfroy attends his own funeral in the music video, which was released soon after his actual death

The music video for Onfroy’s “SAD!" premiered one day after his memorial service at the BB&T Center on June 28, 2018. The video was written and "creative directed" by Onfroy himself, and directed by JMP. In the video, an older X attends the funeral of his younger self. Until the older X looks at his younger self, the younger X suddenly almost grabs the neck at the older X meaning that the younger one comes back to life. They begin fighting in the church and out in the alley. Before, during, and after the fight, the gekyume speaks to the audience and the older X asking various things throughout the video. The video ends with a white neon background plus the older X seeing his younger self die and then walking away. When the “gekyume” says that the older X has done well at battling the younger X, The “gekyume” also says that the older X’s demon seems to honor his efforts. When it also says that the older X is he satisfied and plus the older X getting up from the wooden barstool, the video ends with the phrase and word "LONG LIVE PRINCE X". The phrase and word means that X’s legacy will live on due to his death on June 18, 2018. It also means that this made X become from his younger self to a much better caring and kind man. The video has surpassed over 110 million views on YouTube as of April 2019.[35]

Credits and personnel[edit]

Credits adapted from Tidal.[36]

  • Jahseh Onfroy – songwriting, composition
  • John Cunningham – songwriting, composition, production
  • Koen Heldens – mixing
  • Kevin Peterson – mastering
  • Dave Kutch – mastering

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[77] 2× Platinum 140,000^
Belgium (BEA)[78] Gold 20,000*
Brazil (Pro-Música Brasil)[79] 2× Platinum 80,000*
Canada (Music Canada)[80] 3× Platinum 240,000^
Denmark (IFPI Denmark)[81] Gold 45,000^
France (SNEP)[82] Platinum 200,000*
Italy (FIMI)[83] Platinum 50,000double-dagger
New Zealand (RMNZ)[84] Platinum 30,000*
Norway (IFPI Norway)[85] 2× Platinum 12,000,000double-dagger
Portugal (AFP)[86] Gold 5,000double-dagger
Spain (PROMUSICAE)[87] Gold 20,000^
Sweden (GLF)[88] 2× Platinum 80,000^
United Kingdom (BPI)[89] Gold 400,000double-dagger
United States (RIAA)[90] 4× Platinum 4,000,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References[edit]

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  83. ^ "Italian single certifications – Xxxtentacion – Sad!" (in Italian). Federazione Industria Musicale Italiana. Retrieved August 27, 2018. Select "2018" in the "Anno" drop-down menu. Select "Sad!" in the "Filtra" field. Select "Singoli online" under "Sezione".
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  88. ^ "Guld- och Platinacertifikat" (in Swedish). IFPI Sweden. Retrieved December 14, 2018. Type XXXTentacion in the top right search bar. Click on "Sok" and select "Visa" under Sad to see certification.
  89. ^ "British single certifications – XXXTentacion – Sad". British Phonographic Industry. Retrieved July 30, 2018. Select singles in the Format field. Select Gold in the Certification field. Type Sad in the "Search BPI Awards" field and then press Enter.
  90. ^ "American single certifications – XXXTentacion – Sad!". Recording Industry Association of America. Retrieved August 1, 2018. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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External links[edit]