Sad!

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"Sad!"
Single by XXXTentacion
from the album ?
Released March 2, 2018
Genre Cloud rap[1]
Length 2:41
Label
Songwriter(s)
Producer(s) Cunningham
XXXTentacion singles chronology
"Fuck Love"
(2018)
"Sad!"
(2018)
"Changes"
(2018)
Music video
"Sad!" on YouTube

"Sad!" (stylized as "SAD!") is a song by American rapper XXXTentacion from his second studio album, ? (2018). It was released as the lead single from the album on March 2, 2018.[2] The track was produced by John Cunningham, and written by XXXTentacion.[3][4] The song is XXXTentacion's highest charting in the United States, peaking at number one on the Billboard Hot 100 following and until his death on June 18, 2018.[5]

A music video for the song was released posthumously on June 28, via his YouTube channel.[6]

Background[edit]

XXXTentacion began working with the producer for "SAD!", John Cunningham, in January 2018 after a preview of an acoustic song was uploaded to X's Instagram page showing Cunningham playing the guitar whilst X sung.[7] On January 11, 2018, X uploaded a gaming video to his YouTube channel showing him playing the popular video game, PlayerUnknown's Battlegrounds.[8] The intro to the video was a preview for "SAD!"[9] and X further previewed the song a month later in a video on February 4, 2018, using it for his intro, after speculation the song was titled "SAD n Low" following a mass amount of snippets uploaded to YouTube. X went on to preview the song one more time in a YouTube video before its official release a few days later.[10]

Release and reception[edit]

On March 1, 2018, X announced he was releasing two songs from his upcoming album ?, saying on Instagram "Dropping two songs from my album tonight at 12:00 am est, play them more times than you can count."[11][unreliable source?] "SAD!" was released on March 2, 2018, on Spotify, Deezer, iTunes/Apple Music and Tidal alongside "Changes".[12][13]

HotNewHipHop compared "SAD!" to the singles on X's debut album, 17 due to its emo hip hop aesthetic, saying "Once again, the young Floridian is veering into emo territory — with a lo-fi synth string loop and crisp percussion, the melodic ballad showcases X's ear for melody."[14] XXL noted how the "upbeat instrumental" varied from the lyrics that shown XXX "struggling with depression and suicide over an ex-lover."[15] Rap-Up also pointed out the "emo-melodies" that surround the track and spoke on the theme of suicidal thoughts over an ill-fated romance.[16]

On May 10, 2018, Billboard reported that the song was removed from Spotify playlists after their newly enacted hate content and hateful conduct policy came into effect.[17] Six days after the playlist removal, the song's streams dropped 17 percent per day in the United States on average.[18]

Chart performance[edit]

In the United States, "SAD!" debuted at number 17 on the Billboard Hot 100 in the week beginning March 12, 2018, becoming XXXTentacion's highest debuting and highest charting song in the country,[5] gaining 66 million streams in 12 days.[19] The song later rose to number seven, making "SAD!" XXXTentacion's first top ten entry in the US.[20]

In the United Kingdom, "SAD!" was at number 33 by the midweek,[21][22] possibly becoming X's highest charting song in the country next to "Jocelyn Flores", which peaked at 39 and his second top 40 entry.[23][24] The song officially debuted at number 26, becoming XXXTentacion's first top thirty in the country.[25] "SAD!" reached the top 10 in Sweden,[26] Australia,[27] and New Zealand.[28] It also reached the top 20 in Ireland,[29] and the top 40 in Norway.[30]

"SAD!" amassed 10.4 million streams on Spotify on June 19, 2018, the day after his death, breaking the single-day record for streams on the platform.[31]

Following XXXTentacion's death, "SAD!" reached number one on the Billboard Hot 100 on the week beginning June 25, 2018, jumping from number 52.[5] He became the first act to earn a posthumous Hot 100 number-one single as a lead artist since The Notorious B.I.G. with "Mo Money Mo Problems" in 1997, and overall, the eighth soloist to have topped the chart posthumously.[5] It also reached number 12 in the Netherlands.[32]

Music video[edit]

Onfroy attends his own funeral in the music video, which was released soon after his death

The music video for Onfroy’s “SAD!" premiered one day after his memorial service at the BB&T Center on June 28, 2018. The video was written and "creative directed" by Onfroy himself, and directed by JMP. In the video, an older X attends the funeral of his younger self. Until the older X looks at his younger self, the younger X suddenly almost grabs the neck at the older X meaning that the younger one comes back to life. They begin fighting in the church and out in the alley. Before, during, and after the fight, the gekyume speaks to the audience and the older X asking various things throughout the video. The video ends with a white neon background plus the older X seeing his younger self die and then walking away. When the “gekyume” says that the older X has done well at battling the younger X, The “gekyume” also says that the older X’s demon seems to honor his efforts. When it also says that the older X is he satisfied and plus the older X getting up from the wooden barstool, the video ends with the phrase and word "LONG LIVE PRINCE X". The phrase and word means that X’s legacy will live on due to his death on June 18, 2018. It also means that this made X become from his younger self to a much better caring and kind man. The video has surpassed 88 million views on YouTube as of September 2018.[citation needed]

Credits and personnel[edit]

Credits adapted from Tidal.[33]

  • Jahseh Onfroy – songwriting, composition
  • John Cunningham – songwriting, composition, production
  • Koen Heldens – mixing
  • Kevin Peterson – mastering
  • Dave Kutch – mastering

Charts[edit]

Chart (2018) Peak
position
Australia (ARIA)[27] 4
Austria (Ö3 Austria Top 40)[34] 5
Belgium (Ultratop 50 Flanders)[35] 15
Belgium (Ultratop 50 Wallonia)[36] 20
Canada (Canadian Hot 100)[37] 2
Czech Republic (Singles Digitál Top 100)[38] 1
Denmark (Tracklisten)[39] 2
Finland (Suomen virallinen lista)[40] 12
France (SNEP)[41] 8
Germany (Official German Charts)[42] 12
Hungary (Single Top 40)[43] 34
Hungary (Stream Top 40)[44] 2
Ireland (IRMA)[29] 8
Italy (FIMI)[45] 17
Netherlands (Dutch Top 40)[46] 16
Netherlands (Single Top 100)[32] 3
New Zealand (Recorded Music NZ)[28] 3
Norway (VG-lista)[30] 6
Portugal (AFP)[47] 1
Scotland (Official Charts Company)[48] 31
Slovakia (Singles Digitál Top 100)[49] 1
Spain (PROMUSICAE)[50] 45
Sweden (Sverigetopplistan)[26] 3
Switzerland (Schweizer Hitparade)[51] 4
UK Singles (Official Charts Company)[52] 5
UK Indie (Official Charts Company)[53] 1
US Billboard Hot 100[20] 1
US Hot R&B/Hip-Hop Songs (Billboard)[54] 1
US Rhythmic (Billboard)[55] 24

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[56] 2× Platinum 140,000^
Belgium (BEA)[57] Gold 20,000*
Canada (Music Canada)[58] 3× Platinum 240,000^
Denmark (IFPI Denmark)[59] Gold 45,000^
France (SNEP)[60] Gold 100,000*
Italy (FIMI)[61] Platinum 50,000double-dagger
New Zealand (RMNZ)[62] Platinum 30,000*
Spain (PROMUSICAE)[63] Gold 20,000^
United Kingdom (BPI)[64] Gold 400,000double-dagger
United States (RIAA)[65] 2× Platinum 2,000,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References[edit]

  1. ^ Yeung, Neil Z. "? - XXXTENTACION". AllMusic. Retrieved August 9, 2018. 
  2. ^ "Sad!" from Sad! - Single by XXXTENTACION on iTunes, 2018-03-02, retrieved 2018-03-03 
  3. ^ "John Cunningham on Instagram: "Hi everyone, I produced both of these songs for @xxxtentacion please go listen because I'm very proud of them. link in bio"". Instagram. Retrieved 2018-03-03. 
  4. ^ Cunningham, John (2018-03-01). "hi everyone, I produced both of these songs for my friend @xxxtentacion please go listen I'm very proud of them". @cunningham___. Retrieved 2018-03-03. 
  5. ^ a b c d "XXXTentacion's 'Sad!' Vaults From No. 52 to No. 1 on Billboard Hot 100 Following Rapper/Singer's Death". Billboard. Retrieved 2018-06-25. 
  6. ^ "XXXTentacion – Sad! (Official Music Video)". Bad Vibes Forever. June 28, 2018. Retrieved June 30, 2018 – via YouTube. 
  7. ^ "XXXTentacion Previews New Acoustic Song, Shows Off Purple Hair - XXL". XXL Mag. Retrieved 2018-03-03. 
  8. ^ "Here's the First Look at XXXTentacion's New Gaming Channel - XXL". XXL Mag. Retrieved 2018-03-03. 
  9. ^ xxxtentacion (2018-01-11), THIS VIDEO IS PROBABLY GOING TO GET DEMONOTIZED!!!, retrieved 2018-03-03 
  10. ^ xxxtentacion (2018-02-13), 13 MINUTES OF HARD, RAUNCHY, SWEATY, GRINDING..., retrieved 2018-03-03 
  11. ^ "XXXTentacion Dropping Two Songs Tonight From Album – Urban Islandz". Urban Islandz. 2018-03-02. Retrieved 2018-03-03. 
  12. ^ "XXXTENTACION - SAD!". Retrieved 2018-03-03. 
  13. ^ "Listen XXXTentacion Two New Songs "SAD!" & "Changes" - Urban Islandz". Urban Islandz. 2018-03-02. Retrieved 2018-03-03. 
  14. ^ "XXXTentacion Is In His Feelings On "Sad!"". HotNewHipHop. Retrieved 2018-03-03. 
  15. ^ "XXXTentacion Shares Two New Songs Sad! and Changes". XXL Mag. Retrieved 2018-03-03. 
  16. ^ "XXXTentacion Drops 2 New Tracks". Rap-Up. Retrieved 2018-03-03. 
  17. ^ "XXXTentacion's 'SAD!' Also Removed From Spotify Playlists Under New Policy". Billboard. May 10, 2018. Retrieved May 20, 2018. 
  18. ^ "One Week Into Spotify's New Conduct Policy: Penalized Artists See Streams Drop, Concerns Continue To Mount". Billboard. May 18, 2018. Retrieved May 20, 2018. 
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  25. ^ "It's seven weeks at Number 1 for Drake's God's Plan". Retrieved 2018-03-09. 
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  32. ^ a b "Dutchcharts.nl – XXXTentacion – Sad!" (in Dutch). Single Top 100. Retrieved June 29, 2018.
  33. ^ "SAD! / XXXTENTACION". listen.tidal.com. Retrieved 2018-03-03. 
  34. ^ "Austriancharts.at – XXXTentacion – Sad!" (in German). Ö3 Austria Top 40. Retrieved July 5, 2018.
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  42. ^ "Offiziellecharts.de – XXXTentacion – Sad!". GfK Entertainment Charts. Retrieved June 29, 2018.
  43. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved March 15, 2018.
  44. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 6, 2018.
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  46. ^ "Nederlandse Top 40 – week 29, 2018" (in Dutch). Dutch Top 40 Retrieved July 21, 2018.
  47. ^ "Portuguesecharts.com – XXXTentacion – Sad!". AFP Top 100 Singles. Retrieved July 8, 2018.
  48. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 23, 2018.
  49. ^ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201825 into search. Retrieved July 3, 2018.
  50. ^ "Top 100 Canciones – Semana 26: del 22.6.2018 al 28.6.2018" (in Spanish). Productores de Música de España. Retrieved July 4, 2018. 
  51. ^ "Swisscharts.com – XXXTentacion – Sad!". Swiss Singles Chart. Retrieved July 2, 2018.
  52. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved June 30, 2018.
  53. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved March 26, 2018.
  54. ^ "XXXTentacion Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 26, 2018.
  55. ^ "XXXTentacion Chart History (Rhythmic)". Billboard. Retrieved May 2, 2018.
  56. ^ "ARIA Australian Top 50 Singles". Australian Recording Industry Association. August 27, 2018. Retrieved August 25, 2018. 
  57. ^ "Ultratop − Goud en Platina – singles 2018". Ultratop. Hung Medien. Retrieved August 18, 2018. 
  58. ^ "Canadian single certifications – XXXTentacion – Sad!". Music Canada. Retrieved August 15, 2018. 
  59. ^ "IFPI Denmark". IFPI Denmark. Retrieved May 30, 2018. 
  60. ^ "French single certifications – XXXTentacion – Sad!" (in French). Syndicat National de l'Édition Phonographique. Retrieved July 19, 2018. 
  61. ^ "Italian single certifications – Xxxtentacion – Sad!" (in Italian). Federazione Industria Musicale Italiana. Retrieved August 27, 2018. 
  62. ^ "New Zealand single certifications – XXXTentacion – Sad!". Recorded Music NZ. Retrieved June 29, 2018. 
  63. ^ "Spanish single certifications – XXXTentacion – Sad!" (in Spanish). elportaldemusica.es. Retrieved August 7, 2018. 
  64. ^ "British single certifications – XXXTentacion – Sad". British Phonographic Industry. Retrieved July 30, 2018.  Select singles in the Format field. Select Gold in the Certification field. Enter Sad in the search field and then press Enter.
  65. ^ "American single certifications – XXXTentacion – Sad!". Recording Industry Association of America. Retrieved August 1, 2018.  If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  66. ^ https://www.vibe.com/2018/08/xxxtentacion-sad-triple-platinum/

External links[edit]