List of Procter & Gamble brands

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Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually[edit]

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

  • Always menstrual hygiene products
  • Ariel laundry detergent
  • Bounty paper towels, sold in the United States and Canada
  • Charmin bathroom tissue and moist towelettes
  • Crest toothpaste
  • Dawn dishwashing
  • Downy fabric softener and dryer sheets
  • Fairy washing up liquid
  • Febreze odor eliminator
  • Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
  • Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
  • Head & Shoulders shampoo
  • Olay personal and beauty products
  • Oral-B inter-dental products
  • Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2]
  • Pantene haircare products
  • SK-II beauty products
  • Tide laundry detergents and products
  • Vicks cough and cold products

Brands by product type[edit]

Dishwashing[edit]

  • Dawn dishwashing liquid
  • Joy dishwashing liquid
  • Gain dishwashing liquid
  • Ivory dishwashing liquid

Menstrual hygiene[edit]

Haircare[edit]

Head & Shoulders shampoo

Healthcare products[edit]

Household[edit]

A bar of Safeguard soap
  • Safeguard antibacterial soap brand[4] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[5]
  • Tide detergents
  • Viakal cleaning products
  • Vizir laundry detergent
  • Swiffer cleaning products
  • Zevo insect control

Laundry detergents[edit]

  • Ariel laundry detergent
  • Bold laundry detergent
  • Bonux laundry detergent
  • Cheer laundry detergent
  • Daz laundry detergent
  • Downy fabric softener
  • Era laundry detergent
  • Dreft laundry detergent
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent

Lenor laundry detergent

Skin care[edit]

Divested brands[edit]

Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brands[edit]

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores[13]
  • Big Top, brand of peanut butter before Jif made its debut.
  • Blossom, facial soap
  • Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
  • Chipso, flaked and granulated soap, last made in the early-mid-1940s.
  • Citrus Hill, orange juice drink sold from 1983 to 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1940s to 1980.
  • Encaprin, coated aspirin[6]
  • Fling, disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • Hidden Magic, aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986.
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
  • Monchel, beauty soap
  • Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
  • OK, economy bar and packaged laundry soap.
  • P&G White Laundry Soap, white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
  • P&G White Naphtha Soap, white naphtha bar soap used for washing the laundry and dishes.
  • Pace & SELF "No-Lotion" home permanents[citation needed]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid-1950s.
  • Purico
  • Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rejoice, liquid soap, produced to 1982.
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, cream shampoo sold late 1940s-mid-1950s.
  • Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
  • Star Soap and Star Naphtha Soap Chips
  • Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, liquid dentifrice sold late 1930s to late 1940s.[14]
  • Tempo, brand of dry wipes, produced from 2000 to 2010.
  • Tender Leaf, tea brand sold from 1940s to 1975.
  • Thrill, dishwashing liquid last made in 1973
  • Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.[citation needed]

References[edit]

  1. ^ "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016.
  2. ^ "Annual report" (PDF). www.pginvestor.com. 2014. Retrieved 2019-06-02.
  3. ^ New Chapter Official: Vitamins & Herbal Supplements Retrieved 2017-05-26.
  4. ^ O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016.
  5. ^ Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016.
  6. ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
  7. ^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
  8. ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.
  9. ^ "Bloomberg - Are you a robot?". www.bloomberg.com.
  10. ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
  11. ^ "P&G sells off another brand". Retrieved 20 February 2018.
  12. ^ http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw[permanent dead link]
  13. ^ Neff, Jack (November 13, 2017). "STARTED FROM THE BOTTOM: The tale of a paper goods brand that refuses to crumple". Advertising Age.
  14. ^ "Teel Protects Teeth..... Beautifully!".