Saimdang, Memoir of Colors

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Saimdang, Memoir of Colors
Saimdang Official Poster.jpg
Promotional poster
Also known as Saimdang, the Herstory[1]
Genre
Created by Lee Yong-suk
Written by Park Eun-ryung
Directed by Yoon Sang-ho
Starring
Country of origin South Korea
Original language(s) Korean
No. of episodes 28
Production
Executive producer(s)
  • Joo Dong-min
  • Kim Dong-hyun
Producer(s)
  • Song Byung-joon
  • Choi Jun-young
  • Song Jin-jung
  • Kim Young-bae
Camera setup Single-camera
Running time 60 minutes
Production company(s)
Distributor SBS
Budget 22.5 billion[2]
Release
Original network SBS
Picture format 1080i (HDTV)
Audio format Dolby Digital
Original release January 26 (2017-01-26) – May 4, 2017 (2017-05-04)
External links
Website
Production website

Saimdang, Memoir of Colors[3] (Hangul사임당, 빛의 일기; RRSaimdang, Bichui Ilgi; lit. Saimdang, Light's Diary) is a South Korean drama starring Lee Young-ae in the title role as Shin Saimdang, a famous Joseon-era artist and calligrapher who lived in the early 16th century. It aired on SBS every Wednesday and Thursday at 22:00 (KST) starting January 26, 2017.[4]

The series marks Lee's television comeback 14 years after her pan-Asia hit drama Dae Jang Geum (2003).[5]

Synopsis[edit]

A Korean university art history lecturer (Lee Young-ae) discovers the long-lost diary of a historical figure, unraveling the secret behind a recently uncovered, mysterious ancient painting as well as a look into the extraordinary life led by Shin Saimdang (also played by Lee), a renowned poet-artist in the Joseon era.

Present timeline[edit]

Seo Ji-yoon, a lecturer in art history at Hankuk University,[6] seems to have everything she wants. She is about to finish her PhD, supervised by renowned professor Min Jung-hak, which would ultimately lead to a faculty position at the university. She also has a good family life, with supportive husband Jung Min-seok, a wealthy businessman, and mother-in-law Kim Jung-hae. For her PhD thesis, she is assigned to research a recently discovered painting Geumgangsando by An Gyeon, scheduled to be displayed as national treasure under the auspices of Min Jung-hak. However, Ji-yoon's discoveries seem to doubt the authenticity of the painting. At a conference, a student named Han Sang-hyun challenges her on that authenticity question, which Ji-yoon deflected, citing she needs time to ensure its authenticity.

Ji-yoon's answer casts doubt on the art world, humiliating Min Jung-hak, who opts to quickly sabotage her career path in retaliation. At a conference in Bologna, Italy, Prof. Min devises a scheme to cite her for disciplinary action, terminating her position at the university. As bad as Ji-yoon's situation is, her life continues to crumble, when her husband goes into hiding, amassing unpaid debts as a result of a competitor's illegal business maneuvers in a desperate measure for his business to survive. Reeling from her personal and professional life crises, serendipity comes into play on the roads of Italy when Ji-yoon stumbles upon a diary mentioning the Geumgangsando painting, leading her to discover the painting of Shin Saimdang by accident. The diary also sheds light about Saimdang, who not only strongly resembles Ji-yoon but seems to be intricately linked to her. Ji-yoon starts to fight an uphill battle to clear her name and prove her prowess by finding the real Geumgangsando painting, while also struggling with financial hardship and continual pressure from Min Jung-hak to prevent her from succeeding.

Past timeline[edit]

The story begins 500 years ago in the Joseon era. At that time, despite her youth, Shin Saimdang quickly gains a reputation as a talented artist yet notoriously daring girl, going as far as climbing walls to sneak into other people's houses. She is the second daughter of Shin Myung-hwa, a Confucian scholar who is loyal to King Jungjong. The King is portrayed as paranoid to losing his throne, and losing control of government to factions.

Saimdang meets and falls in love with Lee Gyeom, a member of the royal family, while enjoying the life of a commoner and an artist as well. Their love quickly blossoms, ultimately with Lee Gyeom asking Shin Myung-hwa for his daughter's hand in marriage. However, through a series of mishaps, both by the King and the main antagonists Min Chi-Hyung (a corrupt merchant) and Choi Wheiumdang (originally a jealous tavern girl, whose affections are ignored by Lee Gyeom), results in Shin Myung-hwa being executed by the King and Saimdang marrying a simple-minded scholar named Lee Won-su. Saimdang's marriage puts Lee Gyeom in despair, storming away to ultimately live a wayward life for 20 years, rejecting numerous requests of marriage from the royal family.

20 years later, Saimdang, now a mother of four (among them are Lee Mae-chang, later become a talented artist, and Lee Hyun-ryong, a child prodigy later becoming an influential scholar), moves to Hanyang with her family. However, her husband, being a gullible scholar who could not pass the national exam for 20 years, is scammed, leaving her to spend all her savings to buy a decrepit house. In Hanyang, she eventually meets her first love, Lee Gyeom, now known as Lord Uiseong. She denies her old feelings, claiming she has forgotten about them, but Gyeom has not. He finally settles in Hanyang, opening the "Bi-ikdang (Jian) Art Center", while also secretly investigating Min Chi-Hyung at the request of the King. Min Chi-Hyung is now a high-ranking, but corrupt official who married Choi Wheiumdang, now also an artist and head of the mother's organization at the prestigious Jungbu School.

To survive through financial hardship, Saimdang gathers a bunch of homeless and starving drifters to open a paper mill, with the ultimate goal of producing Goryeo paper, a famous high-quality paper whose formula has been lost. Despite having to raise a family and working tirelessly to make ends meet, Saimdang revives her dormant artistic talents, becoming a renowned painter. Eventually, Saimdang and her group of drifters are able to recreate the formula for the lost Goryeo paper, making her and the drifters wealthy. Min Chi-Hyung is exiled for his numerous crimes, with Choi Wheiumdang having to find a way to rescue her husband.

Two years later, things have gone south. Despite being amassing great wealth, Saimdang's marriage is falling apart, both from her husband having an affair and her sole focus on painting. Lee Gyeom, after travelling the world, returns to Hanyang, only to find that King Jungjong now distrusts him. After his wife stages a scheme to rescue Princess Jeongsun, Min Chi-Hyung is set free, but now winds up living a commoner's life as former officers scorn him. Things escalate when Saimdang offers to draw the King's portrait, who recognises her to be the daughter of the deceased Shin Myung-Hwa. He finally orders Min Chi-Hyung to secretly kill Saimdang and Lee Gyeom; however, Min Chi-Hyung himself is killed in the process. Lee Gyeom then confronts King Jungjong almost killing him, but chooses to flee instead. Lee Gyeom heads off to Mount Geumgang to join Saimdang as she has gone to paint there, something she has wished since childhood. He meets up with Saimdang, fulfilling their dream of drawing the Geumgangsando together. Saimdang finally confesses her love for Lee Gyeom, but chooses not to run away with him for the sake of not abandoning her children.

Meeting between Ji-yoon and Saimdang[edit]

Lee Gyeom finally turns himself in and accepts the death penalty. Saimdang, in her despair, has a strange vision.

Meanwhile, in present timeline, Seo Ji-yoon feels strange things about the portrait of Saimdang. It seems like they are connected in some way. Finally, in an accident, Seo Ji-yoon and Saimdang meet in an undetermined world. Ji-yoon reveals to Saimdang that Lee Gyeom managed to stay alive and escaped to Italy, which encourages Saimdang to stage an assault to rescue him. En route on the road to execution, a group of Lord Uiseong's supporters confront the royal guards, attempting to break Lee Gyeom free. The head of the royal guards, who is fond of Uiseong and disagreed with the King's execution order, lets the supporters go ahead and free him. As there would be no excuse for this action, the guard chooses to commit suicide. After a tearful farewell to Saimdang, Lee Gyeom then heads to a boat, starting a long voyage that ultimately leads him to settle in Bologna, Italy.

Lee Gyeom keeps his artistic life in Italy, while living in a manor house called "Siesta di Luna" (a name inspired by one of Saimdang's quotes about the Moon). Ji-yoon once again visits Siesta di Luna, and can envision Saimdang and Lee Gyeom finally together.

Cast[edit]

Main[edit]

A Joseon artist, calligrapher and philosopher
Saimdang's lover; an aristocrat and painter with a carefree spirit

Supporting[edit]

Past[edit]

Present[edit]

  • Yang Se-jong as Han Sang-hyun
  • Choi Jong-hwan as Min Jung-hak, Professor
  • Kim Hae-sook as Kim Jung-hee, Seo Ji-yoon's mother-in-law
  • Lee Hae-young as Jung Min-seok, Seo Ji-yoon's husband
  • Lee Tae-woo as Jung Eun-soo, Seo Ji-yoon's son
  • Park Jun-myun as Ko Hye-jung, Seo Ji-yoon's friend
  • Kim Young-joon as Teacher assistant Nam
  • Kim Mi-kyung as Director Seon
  • Song Min-hyung as CEO Heo
  • Anda as Anna

Extended[edit]

Production[edit]

The drama was first announced in March 2015 with Lee Young-ae cast in the titular role of Saimdang marking her return to acting after a 10-year hiatus since the 2005 film Sympathy for Lady Vengeance, and her first television role since the 2003 hit Dae Jang Geum.[8] Song Seung-heon was cast as Saimdang's fictional love interest in July 2015.[9]

The first script reading took place on August 4, 2015 at SBS Ilsan Production Center in Tanhyun, South Korea with filming beginning August 10, 2015 and finished June 4, 2016.[10] It was originally scheduled to air simultaneously in South Korea and China in the later half of 2016, but was delayed to January 2017 due to conflict over the terminal high-altitude area defense (THAAD) system between the two countries.[11]

Original soundtrack[edit]

Saimdang, Memoir of Colors
Original Soundtrack
Soundtrack album by Various Artists
Genre Soundtrack
Label
Producer Choi Joon-young (executive)
Kim Dong-wook (HowL) (co-executive)

Part 1[edit]

No.TitleLyricsMusicArtistLength
1."Back in the Day" (그때 그날 우리)
  • Kim Dong-wook (HowL)
  • Park Geun-chul
  • Kim Dong-wook (HowL)
  • Park Geun-chul
  • Jung Soo-min
Hyemi (Fiestar)4:50
2."Back in the Day (Inst.)" (그때 그날 우리) 
  • Kim Dong-wook (HowL)
  • Park Geun-chul
  • Jung Soo-min
 4:50
Total length:9:40

Part 2[edit]

No.TitleLyricsMusicArtistLength
1."Kite" (연)
  • Song Byung-jun
  • Ryu Young-min
  • CLUMSY
  • Kim Ji-soo
Kim Yoon-ah (Jaurim)3:58
2."Kite (Inst.)" (연) 
  • Song Byung-jun
  • Ryu Young-min
  • CLUMSY
  • Kim Ji-soo
 3:58
Total length:7:56

Part 3[edit]

No.TitleLyricsMusicArtistLength
1."Close To You" (너에게 간다)
  • Kim Dong-wook (HowL)
  • Park Geun-chul
  • Jung Soo-min
  • Kim Dong-wook (HowL)
  • Park Geun-chul
  • Jung Soo-min
The One4:23
2."Close To You (Inst.)" (너에게 간다) 
  • Kim Dong-wook (HowL)
  • Park Geun-chul
  • Jung Soo-min
 4:23
Total length:8:46

Part 4[edit]

No.TitleLyricsMusicArtistLength
1."Whenever, Wherever" (언제든, 어디라도)Kim Dong-wook (HowL)
  • Ha Jung-ho
  • Han Tae-soo
LYn4:29
2."Whenever, Wherever (Inst.)" (언제든, 어디라도) 
  • Ha Jung-ho
  • Han Tae-soo
 4:29
Total length:8:58

Part 5[edit]

No.TitleLyricsMusicArtistLength
1."Why" (왜 그댈)Kim Dong-wook (HowL)Kim Ji-sooZia4:13
2."Why (Inst.)" (왜 그댈) Kim Ji-soo 4:13
Total length:8:26

Part 6[edit]

No.TitleLyricsMusicArtistLength
1."Everlasting Love" (단 한 번의 사랑)Kim Dong-wook (HowL)
  • Ha Jung-ho
  • Go Young-hwan
Lee Soo (MC The Max)3:43
2."Everlasting Love (Inst.)" (단 한 번의 사랑) 
  • Ha Jung-ho
  • Go Young-hwan
 3:43
Total length:7:26

Part 7[edit]

No.TitleLyricsMusicArtistLength
1."Amnesia" (기억상실증)Im Dong-kyun
  • Kim Young-sung
  • Im Dong-kyun
  • Eo Han-jung
Kim Bum-soo3:48
2."Amnesia (Inst.)" (기억상실증) 
  • Kim Young-sung
  • Im Dong-kyun
  • Eo Han-jung
 3:48
Total length:7:36

Part 8[edit]

No.TitleLyricsMusicArtistLength
1."The Song Of The Star" (별의 노래)Kim Dong-wook (HowL)
  • Ha Jung-ho
  • Go Young-hwan
Melody Day3:39
2."The Song Of The Star (Inst.)" (별의 노래) 
  • Ha Jung-ho
  • Go Young-hwan
 3:39
Total length:7:18

Part 9[edit]

No.TitleLyricsMusicArtistLength
1."Nobody Knows" (아무도 모르게)Shin Jae-hong
  • Shin Jae-hong
  • Shin Hyung
Anda4:10
2."Nobody Knows (Inst.)" (아무도 모르게) 
  • Shin Jae-hong
  • Shin Hyung
 4:08
Total length:8:08

Part 10[edit]

No.TitleLyricsMusicArtistLength
1."Half"Kim Dong-wook (HowL)
  • Go Young-hwan
  • Ha Jung-ho
Moon Hyung-seo3:58
2."Half (Inst.)" 
  • Go Young-hwan
  • Ha Jung-ho
 3:58
Total length:7:56

Reception[edit]

Prior to its broadcast, the series received much attention due to it being a comeback for Lee Young-ae, whose last appearance on the small screen was 14 years ago in the pan-asia drama hit Jewel in the Palace (2003).[12] Boasting a budget of 22.5 billion won ($20 million), Chinese rights of the series were sold to the Hong Kong-based Emperor Entertainment Korea for $267,000 per episode, surpassing the previous record set by the 2016 hit drama Descendants of the Sun. Rights have also been sold to US-based Netflix for $20,000 per episode, and in Japan for $90,000 per episode.[13]

However despite its initial hype, extensive publicity and huge budget, Saimdang failed to capture viewers and was ultimately surpassed by its competitor its the same time slot.[14] Factors such as its lack of fresh elements, slow plot and illogical storyline were cited as reasons for its failure. Additionally, both Lee Young-ae and Park Hye-su were criticized for their acting performance.[15][16] The series was ultimately cut by two episodes due to its low ratings.[17]

Nonetheless, the series managed to earn a net profit thanks to strong performance overseas.[18] According to its production company, it earned 17 billion won (US$15 million) via distribution in seven countries, including in China, Japan and Taiwan.[2] The series is the most viewed program on Taiwan's GTV, and also maintained the No. 1 and No. 2 positions on various platforms in Hong Kong, Japan, Singapore and Malaysia.[19]

Ratings[edit]

  • In the table below, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • NR denotes that the drama did not rank in the top 20 daily programs on that date.
Episode # Date Average audience share
TNmS Ratings[20] AGB Nielsen[21]
Nationwide Seoul National Capital Area Nationwide Seoul National Capital Area
1 January 26, 2017 13.9% (4th) 16.0% (3rd) 16.3% (4th) 16.6% (3rd)
2 January 26, 2017 11.8% (7th) 13.4% (5th) 15.6% (5th)
3 February 1, 2017 10.6% (10th) 12.2% (5th) 13.0% (4th) 13.5% (4th)
4 February 2, 2017 10.2% (11th) 11.5% (6th) 12.3% (5th) 12.6% (5th)
5 February 8, 2017 8.6% (15th) 9.9% (6th) 10.7% (6th) 11.0% (5th)
6 February 9, 2017 8.7% (13th) 10.3% (7th) 12.0% (7th) 12.5% (5th)
7 February 15, 2017 7.0% (17th) 8.7% (12th) 9.7% (9th) 10.2% (5th)
8 February 16, 2017 7.8% (16th) 9.0% (14th) 10.3% (9th) 10.9% (6th)
9 February 22, 2017 7.6% (16th) 8.6% (9th) 9.8% (8th) 10.4% (5th)
10 February 23, 2017 8.3% (13th) 9.9% (7th) 10.1% (10th) 10.7% (6th)
11 March 1, 2017 7.7% (16th) 9.1% (8th) 9.6% (9th) 9.7% (8th)
12 March 2, 2017 8.4% (17th) 9.4% (8th) 10.3% (8th) 10.3% (6th)
13 March 8, 2017 7.8% (13th) 8.7% (9th) 10.3% (8th) 10.3% (6th)
14 March 9, 2017 8.4% (12th) 9.1% (8th) 10.5% (8th) 10.7% (7th)
15 March 15, 2017 8.4% (13th) 9.0% (8th) 10.4% (7th) 10.8% (5th)
16 March 16, 2017 9.3% (11th) 10.5% (6th) 10.2% (9th) 10.2% (7th)
17 March 22, 2017 8.3% (16th) 9.0% (10th) 9.4% (8th) 9.1% (6th)
18 March 23, 2017 9.0% (10th) 10.4% (5th) 10.0% (7th) 9.9% (7th)
19 March 29, 2017 8.1% (17th) 9.7% (8th) 9.0% (9th) 9.3% (7th)
20 March 30, 2017 8.2% (17th) 9.4% (9th) 9.3% (9th) 9.3% (8th)
21 April 5, 2017 8.6% (16th) 10.0% (7th) 9.4% (9th) 8.8% (10th)
22 April 6, 2017 8.7% (15th) 9.3% (11th) 9.6% (9th) 9.3% (8th)
23 April 12, 2017 7.4% (19th) 8.4% (12th) 8.5% (11th) 8.4% (10th)
24 April 19, 2017 6.0% (NR) 6.2% (NR) 6.1% (20th) 5.9% (NR)
25 April 20, 2017 7.2% (18th) 7.9% (18th) 8.3% (12th) 8.8% (11th)
26 April 26, 2017 6.4% (NR) 6.9% (18th) 7.8% (11th) 7.7% (11th)
27 April 27, 2017 7.4% (16th) 7.8% (15th) 8.4% (10th) 8.5% (9th)
28 May 4, 2017 6.8% (18th) 7.5% (12th) 8.2% (9th) 8.8% (7th)
Average 8.5% 9.6% 10.2% 10.4%
  • Episode 24 was originally scheduled on April 13, 2017; however, it was pushed back due to 2017 Korean Presidential Debate.

Awards and nominations[edit]

Year Award Category Nominee Result
2017
25th SBS Drama Awards Top Excellence Award, Actor in a Wednesday–Thursday Drama
Song Seung-heon
Nominated
Top Excellence Award, Actress in a Wednesday–Thursday Drama
Lee Young-ae
Nominated
Excellence Award, Actress in a Wednesday–Thursday Drama
Oh Yoon-ah
Nominated

International broadcast[edit]

Distribution rights to the drama have reportedly been bought by companies in China, Hong Kong, Japan, Singapore, Malaysia, Indonesia, Thailand.[13] and Iran.

In the Los Angeles DMA, US the drama airs every Wednesday & Thursday with English subtitles, free over-the-air on Asian American channel, LA18 (channel 18) from February 2017 to May 2017.[22]

In the Philippines, it will air in GMA Network on August 9, 2017, under the title Saimdang: Soulmates Across Time replacing the Innocent Defendant Monday to Thursday at GMA Telebabad primetime block 10:00 PM. The international broadcast version differs from the SBS version in some way, with more emphasis on modern timeline. It re-aired on GMA News TV on July 2, 2018.

In Thailand, it broadcast on 13 Family is a Channel 3's sister channel starting August 17, 2017 on Mondays to Thursdays at 19:00 (ICT)[23]

In Myanmar, the drama is available to stream on Iflix with Burmese subtitles.[24]

In Iran, the drama will be available to stream from 25th January 2018 on TVA with Persian dubbing.

References[edit]

  1. ^ SBS [사임당, the Herstory] - 티저 영상. YouTube (in Korean). SBSNOW. Retrieved June 17, 2018.
  2. ^ a b "'Saimdang' earns net profit, recoups 75 pct of budget from overseas". Yonhap News. Retrieved September 3, 2018.
  3. ^ [MV] LYn(린) _ Whenever, Wherever(언제든, 어디라도) (Saimdang, Memoir of Colors(사임당, 빛의 일기) OST Part.4). YouTube (in Korean). 1theK. Retrieved June 17, 2018.
  4. ^ "In 'Saimdang' Lee Young-ae renders Korea's maternal icon human". Yonhap News Agency.
  5. ^ Park Jin-hai (January 25, 2017). "'Dae Jang Geum' star returns with 'Saimdang' after 14 years". The Korea Times. Retrieved 2017-02-07.
  6. ^ A fictitious university. Not to be confused with Hankuk University of Foreign Studies.
  7. ^ "Oh joins SBS's 'Saimdang'". Korea JoongAng Daily.
  8. ^ "Lee Young-ae to Make TV Comeback After 12 Years". The Chosun Ilbo.
  9. ^ "Song Seung-heon to star opposite Lee Young-ae". The Korea Times.
  10. ^ "'사임당, 빛의 일기', 이영애의 사극 도전...'티저 예고편' 공개!". BNT News (in Korean). Retrieved 2016-12-30.
  11. ^ "Airing of drama featuring 'Lee Young-ae' delayed till January due to THAAD conflict". The Donga Ilbo.
  12. ^ "Lee Young-ae's New TV Series to Air Early Next Year". The Chosun Ilbo.
  13. ^ a b "Long-awaited 'Saimdang' to air first in Korea". The Korea Herald.
  14. ^ "'Saimdang' shunned by more TV viewers, 'Good Manager' rises". The Korea Times (US).
  15. ^ "'Saimdang' fails to make the grade". The Korea Times.
  16. ^ "(News Focus) Can a re-edit save 'Saimdang' from its downward spiral?". Yonhap News Agency.
  17. ^ "'Saimdang' to end series earlier than planned". Korea JoongAng Daily.
  18. ^ "Saimdang ends on a low note in Korea but triumphs overseas". International Business Times.
  19. ^ "'Saimdang' manages to turn profit overseas". Korea JoongAng Daily.
  20. ^ "TNMS Daily Ratings: this links to current day-select the date from drop down menu". TNMS Ratings (in Korean). Retrieved November 16, 2016.
  21. ^ "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Retrieved November 16, 2016.
  22. ^ http://la18.tv/ko/wed-thurs-korean-drama/saimdang-memoir-colors/
  23. ^ "ซาอิมดัง บันทึกรักตำนานศิลป์ Saimdang, the Herstory – ซีรีย์เกาหลี". korea.tlcthai (in Thai). Retrieved 2017-08-16.
  24. ^ Myanmar, iflix [@iflixMM] (April 27, 2017). "Saimdangကို #iflix မွာ Episode 24 အထိၾကည့္လို႔ရၿပီေနာ္ K-drama Review ေတြမွာလည္း Rating ေကာင္းတဲ့အတြက္ ကဲ" (Tweet) – via Twitter.

External links[edit]

SBS Wednesday–Thursday dramas
Previous program Saimdang, Memoir of Colors
(January 26 – May 4, 2017)
Next program
Legend of the Blue Sea
(November 16, 2016 – January 25, 2017)
Suspicious Partner
(May 10 – July 13, 2017)