A brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Brochures are distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations. They may be considered as grey literature. They are usually present near tourist attractions.
Brochures are now available in electronic format and are called e-brochures. The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Other brochure fold arrangements are possible: the accordion or "z-fold" method, the "c-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure, it is commonly known as a "z-card".
Brochures are often printed using four-color process on thick, glossy paper to give an initial impression of quality. Businesses may print small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.
Compared with a flyer, a brochure usually uses higher-quality paper, more color, and is folded.
- Muzaffer Uysal; Daniel Fesenmaier (12 November 2012). Communication and Channel Systems in Tourism Marketing. Routledge. pp. 11 2. ISBN 978-1-136-58697-2.
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