From Wikipedia, the free encyclopedia
IndustryCustomer Relationship Management
FounderAdam Evans, Steve Loughlin
FateAcquired by
United States
ProductsCloud-Based customer relationship management

SalesforceIQ (formerly RelateIQ), a subsidiary of, was an American software company based in Palo Alto, California. The company's software involved a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions.[buzzword] It scanned "about 10,000 emails, calendar entries, and other data points per minute at first run".[1]

Acquired by in 2014 for close to $400 million,[2] the company's product was retired in 2020.[3]


Unlike traditional relationship management systems, which rely on data input by users to keep their teams informed and run predictive analytics, SalesforceIQ's platform automatically isolates and analyzes a user's professional emails and other interactions. In combining this data with information gleaned from other sources, such as LinkedIn and Facebook, SalesforceIQ leverages data science "to comb through emails, analyze them, and offer reminders and suggestions to busy salespeople."[4]

In March 2014, the company released "Closest Connections", a feature that "automates a normally time-consuming—and potentially erroneous—sales process" by identifying warm introductions for potential prospects based on real activity happening within a team's email inboxes, phones, calendars, and social networks.[5]


The company was founded in July 2011 by Adam Evans and Steve Loughlin. At the end of July 2013, the company hired data scientist DJ Patil as VP of Product.[6]

As part of the 2015 Dreamforce conference, RelateIQ was rebranded as SalesforceIQ.[7]

On March 13, 2020, the SalesforceIQ product was retired.[8]


  1. ^ Rusli, Evelyn (2013-06-12). "Your New Secretary: An Algorithm". The Wall Street Journal. Retrieved 2013-07-08.
  2. ^ " Agrees to Acquire RelateIQ for About $390 Million". Wall Street Journal. 2014-07-11. Retrieved 2014-08-15.
  3. ^ "SalesforceIQ Help Page". Archived from the original on 2020-08-30. Retrieved 30 August 2020.
  4. ^ Novet, Jordan (2013-12-03). "Startups fatten up with analytics and data". VentureBeat. Retrieved 2013-12-10.
  5. ^ Novet, Jordan (2014-03-22). "RelateIQ identifies the best employee to contact each new sales lead". VentureBeat.
  6. ^ "Greylock's Data Scientist In Residence DJ Patil Joins Enterprise Relationship Manager RelateIQ As VP Of Product". TechCrunch. 2013-07-31. Retrieved 2013-10-02.
  7. ^ Ungerleider, Neal (2015-09-15). "RELATEIQ, SALESFORCE'S $390 MILLION "SIRI FOR BUSINESS," GROWS UP". FastCompany. Retrieved 2015-09-18.
  8. ^ "SalesforceIQ Help Page". Archived from the original on 2020-08-30. Retrieved 30 August 2020.