Sallie Krawcheck

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Sallie L. Krawcheck
Chitra Wadhwani (CBS), Thomas Danaher (, Sallie Krawcheck and Jon Ledecky (UTA Media Partners).jpg
Krawcheck in May 2012
Born (1964-11-28) November 28, 1964 (age 58)
Alma materUniversity of North Carolina at Chapel Hill
Columbia University (M.B.A.)
Occupation(s)Chief Executive Officer
EmployerEllevest (2015-Present)
Known forEllevate Network
SpouseGary Appel

Sallie L. Krawcheck (born November 28, 1964)[1] is the former head of Bank of America's Global Wealth and Investment Management division and is currently the CEO and co-founder of Ellevest, a digital financial advisor for women launched in 2016.[2][3][4] She has been known as the most powerful woman on Wall Street.[5][6][7]

Early life[edit]

Krawcheck grew up in Charleston, South Carolina. She has described her childhood as "half Jewish, half WASP-y".[8] She attended the Porter-Gaud School.[9] While in high school, she was a local track star, and in 1983, as a high school senior, she was honored as a South Carolina Presidential Scholar. She received a Morehead Scholarship to the University of North Carolina at Chapel Hill where she received a degree in journalism.[2] In 1992, she obtained an MBA from Columbia Business School.[2][10]


Sanford C. Bernstein[edit]

Krawcheck started her business career as equity analyst covering the Wall Street firms, rising to become Director of Research and then chairman and CEO of sell-side research firm Sanford C. Bernstein & Co.[11] She had a reputation for impartial advice and her decision to take Bernstein out of the lucrative, but conflicted underwriting business, caused Fortune to dub her "The Last Honest Analyst."[12] Citigroup sought her out to deal with criticisms over conflicts of interest within its wealth management and research business after charges were brought against the company by Eliot Spitzer.[13]


Krawcheck was named CEO of Citigroup's (then new) Smith Barney unit, for which she was named to Time's 2002 list of "Global Influentials" and Fortune's Most Influential Person Under the Age of 40.[14][15] The Smith Barney unit was set up in order to separate Citigroup's investment banking from its stock brokering and research operations, to avoid the appearance of a conflict of interest in those areas. Krawcheck was put in charge of 13,000 brokers and analysts of the new retail brokerage unit.[13]

In 2004, Krawcheck was appointed Chief Financial Officer for Citigroup Inc.[16]

In 2007, Krawcheck was named CEO of Citi's wealth management business, which included returning to Smith Barney and adding the Citi Private Bank. At the time of her arrival, the Private Bank had been thrown out of Japan for sales practice issues; this, combined with continuing Citi regulatory issues, resulted in financial advisor attrition that was at an all-time high. She worked to change the corporate culture for Smith Barney's financial advisors as an early advocate of a fiduciary standard for the brokerage industry.[17][18]

Krawcheck left Citi on September 22, 2008. The move followed months of tension with chief executive officer Vikram Pandit, due to the fact that Krawcheck argued for Citi to reimburse clients for defective investments distributed by Citi wealth management's brokers and bankers.[19] Pandit and other chief officers at Citi disagreed, arguing that Citi had no legal obligation in the matter.[17][20]

Bank of America[edit]

Following the acquisition of Merrill Lynch in 2009, Bank of America hired Krawcheck to head the new division. Although Bank of America then-chief executive Ken Lewis had attempted to cancel the deal in the weeks before it closed, fearing Merrill Lynch was in worse financial condition than previously known,[21] Krawcheck led the unit to $3.1 billion in profits during her two years as president of the wealth management unit.[17] In the second quarter of 2011, Krawcheck's division increased net income by 54 percent, from $329 million to $506 million,[22] while Bank of America posted an overall $8.8 billion loss.[23]

Krawcheck's position at Merrill was eliminated by the firm's new chief executive, Brian Moynihan, as part of restructuring, and Krawcheck left Bank of America on September 6, 2011.[19] She received severance payments totaling $6,000,000.[24]

Ellevate Network[edit]

Krawcheck acquired 85 Broads Unlimited LLC (which is now doing business as Ellevate Network) in 2013 and is now the chairwoman of the organization.[3][25]


Krawcheck is the co-founder and CEO of Ellevest, a digital investment platform for women. Ellevest's goal is to work to close the gender investing gap in the U.S. by "redefining investing for women."[26]


In 2008, she was named to Investment Advisor magazine's IA 25, the list of the 25 most influential people in and around the investment advisory business.[27] She was recognized by the World Economic Forum as one of its Young Global Leaders.[28] In 2012, she was credited by The Daily Beast as remaining one of the "rare honest voices on Wall Street."[29] In December 2017, she was listed in a TechCrunch feature on 42 women succeeding in tech that year.[30]

Krawcheck established a needs-based scholarship at her former secondary school, Porter-Gaud, awarding full tuition to students of exceptional aptitude.[31]


  1. ^ U.S. Public Records Index Vols. 1 & 2 (Provo, UT: Operations, Inc.), 2011.
  2. ^ a b c "A Startup of Her Own". Newsweek. 2014-12-23. Retrieved 2017-12-08.
  3. ^ a b Marcinek, Laura (May 15, 2013). "Krawcheck to Acquire 85 Broads From Ex-Goldman Executive". Bloomberg Business. New York, New York.
  4. ^ "Bank of America Hires Former Top Citigroup Executive". The New York Times. August 3, 2009.
  5. ^ "The most powerful woman on Wall Street". Financial Post. Bloomberg News. 4 March 2011. Retrieved 23 September 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Elizabeth MacBride (2 February 2011). "Sallie Krawcheck, A Recruiter's Nightmare". Forbes.
  7. ^ "The Woman Who Made It on Wall Street". New York Magazine. Nov 3, 2009.
  8. ^ "The Legendary Sallie Krawcheck Has Some Advice For Young Bankers". Retrieved 23 September 2021.
  9. ^ " Smith Barney CEO coming to The Citadel", The Citadel, Press release: February 4, 2004.
  10. ^ "Notable BGS Members - Beta Gamma Sigma". Retrieved 2017-12-08.
  11. ^ "Citigroup to separate units" Archived 2006-07-20 at the Wayback Machine, St. Petersburg Times (Florida), October 31, 2002.
  12. ^ David Rynecki (June 10, 2002). "In Search Of The Last Honest Analyst Our quest wasn't easy. But we did find a few standouts you can trust. Here, our third annual All-Stars". Fortune.
  13. ^ a b Iwata, Edward, "Citigroup's 'giant step forward'", USA Today, October 30, 2002.
  14. ^ Kadlec, Daniel, "2002 Global Influentials - Sallie Krawcheck", Time.
  15. ^ Julia La Roche (November 7, 2011). "Did Sallie Krawcheck Just Hint That She Will Not Be Returning To Work On Wall Street?". Business Insider. Archived from the original on January 18, 2013.
  16. ^ English, Simon (2004-09-28). "Rising star calls Citigroup to account". The Daily Telegraph. ISSN 0307-1235. Retrieved 2017-12-08.
  17. ^ a b c Geraldine Fabricant (15 November 2011). "When Citi Lost Sallie". The New York Times. Retrieved 14 September 2011.
  18. ^ Janet Levaux (November 8, 2011). "Krawcheck at SIFMA: Wall St. Must Shift Its 'Culture of Crisis'". AdvisorOne. Archived from the original on 2011-11-09. Retrieved 2019-08-24.
  19. ^ a b Jessica Toonkel, Ashley Lau (9 September 2011). "Krawcheck seen bidding final adieu to Wall Street". Reuters. Retrieved 14 September 2011.
  20. ^ Patricia Sellers (22 September 2008). "Behind Sallie Krawcheck's exit from Citi". Fortune. Archived from the original on 2011-07-23. Retrieved 2019-08-24.
  21. ^ "Sallie Krawcheck: Bring on the indies". Bloomberg. 4 March 2011. Retrieved 14 September 2011.
  22. ^ Christina Rexrode (6 September 2011). "Struggling Bank of America shakes up exec ranks". Associated Press. Archived from the original on 5 November 2012. Retrieved 14 September 2011.
  23. ^ Halah Touryalai (2 September 2011). "Bank Of America's Latest Peril: Losing Merrill Lynch?". Forbes. Retrieved 14 September 2011.
  24. ^ Son, Hugh (October 8, 2011). "BofA Hands Sallie Krawcheck $6 Million Severance After Ouster". Bloomberg Businessweek. Archived from the original on October 11, 2011. Retrieved October 29, 2011.
  25. ^ William Alden (May 15, 2013). "Krawcheck Agrees to Buy the Women's Network 85 Broads". The New York Times.
  26. ^ Perez, Sarah. "Former Citigroup CFO Sallie Krawcheck launches Ellevest, a digital investment platform for women | TechCrunch". Retrieved 2017-08-08.
  27. ^ IA 25 Archived copy
  28. ^ Sarah Brokaw (October 2, 2012). "Sallie Krawcheck on Being a Mom". Sarah Archived from the original on February 1, 2013.
  29. ^ Allan Dodds Frank (October 16, 2012). "Former Wall Street Executive Sallie Krawcheck Critiques Financial Reform Policy". The Daily Beast.
  30. ^ "A look at 42 women in tech who crushed it in 2017". TechCrunch. December 22, 2017. Retrieved January 11, 2018.
  31. ^ Charles W. Waring III (June 27, 2012). "Sallie Krawcheck's Southern strategy". Charleston Mercury. Archived from the original on January 19, 2013.

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